Role of Social Media in Tourism

2015 ◽  
pp. 142-162
Author(s):  
Vipin K. Nadda ◽  
Sumesh Singh Dadwal ◽  
Dirisa Mulindwa ◽  
Rubina Vieira
Keyword(s):  
Social Networks ◽  
Information Technology ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Web Sites ◽  
User Generated Content ◽  
Major Shift ◽  
Tourism And Hospitality

Revolutionary development in field of communication and information technology have globally opened new avenue of marketing tourism and hospitality products. Major shift in web usage happened when Napster in 1999 released peer-to-peer share media and then with pioneer social networking websites named ‘Six Degrees'. This kind of interactive social web was named as ‘Web 2.0'. It would create openness, community and interaction. Web2. is also known as Social media base. Social media is incudes “all the different kinds of content that form social networks: posts on blogs or forums, photos, audio, videos, links, profiles on social networking web sites, status updates and more”. It allows people to create; upload post and share content easily and share globally. Social media allows the creation and exchange of user-generated content and experiences online. Thus, social media is any kind of information we share with our social network, using social networking web sites and services.

Role of Social Media in Tourism

2018 ◽  
pp. 1318-1339
Author(s):  
Vipin K. Nadda ◽  
Sumesh Singh Dadwal ◽  
Dirisa Mulindwa ◽  
Rubina Vieira
Keyword(s):  
Social Networks ◽  
Information Technology ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Web Sites ◽  
User Generated Content ◽  
Major Shift ◽  
Tourism And Hospitality

Revolutionary development in field of communication and information technology have globally opened new avenue of marketing tourism and hospitality products. Major shift in web usage happened when Napster in 1999 released peer-to-peer share media and then with pioneer social networking websites named ‘Six Degrees'. This kind of interactive social web was named as ‘Web 2.0'. It would create openness, community and interaction. Web2. is also known as Social media base. Social media is incudes “all the different kinds of content that form social networks: posts on blogs or forums, photos, audio, videos, links, profiles on social networking web sites, status updates and more”. It allows people to create; upload post and share content easily and share globally. Social media allows the creation and exchange of user-generated content and experiences online. Thus, social media is any kind of information we share with our social network, using social networking web sites and services.

The Role of Social Media and Social Networking in Information Service Provision

2015 ◽  
pp. 126-139 ◽  
Author(s):  
Edeama O. Onwuchekwa
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Service Provision ◽  
Information Service ◽  
Web Based ◽  
Use Of Social Media ◽  
Bounded System

Social networking is a Web-based service that allows individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and navigate their list of connections and those made by others within the system. No doubt, social media has great potential in taking library operations to the next level. It is in the light of this that this chapter examines the role of social media and social networking in information service provision in libraries. To achieve this objective, the chapter looks at social media as a tool in libraries, advantages of social media in libraries, social media and social networks, and practical examples on the use of social media and social network tools together with how libraries can forge ahead due to the use and application of social media and social networks to their daily operations. Conclusion and recommendations based on these highlights are provided.

Online Sisterhood

2016 ◽  
pp. 208-227 ◽  
Author(s):  
Ariane J. Utomo
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Developing Countries ◽  
Middle Class ◽  
Social Networking ◽  
Social Networking Sites ◽  
Personal Income

Across developing countries, the role of social networks and social capital in facilitating women's access to income is well documented. However, less is known about how networks facilitated by social networking sites (SNS) may transform women's economic opportunities in these regions. In this chapter, I draw upon a relatively recent phenomenon of the use of SNS as a medium of trade in urban Indonesia. In 2010, I conducted preliminary interviews to examine the dynamics of Facebook-facilitated trade among urban middle-class married women residing in Jakarta, the capital of Indonesia. The interviews highlighted beneficial links between social media, social capital, and productivity – by means of increased personal income. However, this effective link between SNS and income-generating social capital is likely to be a rather distinctive example, as it depends largely on the class, gender, and cultural specificities that shape the nature of online and offline social interactions among my target group.

The Role of Social Networking in Capital Sourcing

2019 ◽  
pp. 097215091986886 ◽  
Author(s):  
Ameeta Jaiswal-Dale ◽  
Fanny Simon-Lee ◽  
Giovanna Zanotti ◽  
Peter Cincinelli
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Networking ◽  
Early Stage ◽  
Centrality Measures ◽  
Spontaneous Growth ◽  
Empirical Results ◽  
Road Map ◽  
The Social

The aim of this research is to apply the tool of social network analysis to situations in capital sourcing, including early stage financing. The study is conducted within the social network of Medical Alley Association of Minnesota (MAA). We investigate the correlation between the main centrality measures: closeness, degree and betweenness, and the amount of funding received by the 163 MAA members during 2009–2012. Companies benefit from their social network to get access to better financing. The empirical results also provide a road map to encourage the sponsored or spontaneous growth of other social networks in related fields. Despite the financial crisis, the empirical results show how competition works when firms have established relations with others. Where an intersection occurs is merely an empirical curiosity and the causation resides in the intersection of relations. The relation that intersects on an organization determines the player’s competitive advantage.

scholarly journals A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers

2019 ◽  
Vol 5 (3) ◽  
pp. 205630511984751 ◽  
Author(s):  
Itai Himelboim ◽  
Guy J. Golan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Online Advertising ◽  
Peer To Peer ◽  
Digital Platforms ◽  
Advertising Content ◽  
Viral Advertising

The diffusion of social networking platforms ushered in a new age of peer-to-peer distributed online advertising content, widely referred to as viral advertising. The current study proposes a social networks approach to the study of viral advertising and identifying influencers. Expanding beyond the conventional retweets metrics to include Twitter mentions as connection in the network, this study identifies three groups of influencers, based on their connectivity in their networks: Hubs, or highly retweeted users, are Primary Influencers; Bridges, or highly mentioned users who associate connect users who would otherwise be disconnected, are Contextual Influencers, and Isolates are the Low Influence users. Each of these users’ roles in viral advertising is discussed and illustrated through the Heineken’s Worlds Apart campaign as a case study. Providing a unique examination of viral advertising from a network paradigm, our study advances scholarship on social media influencers and their contribution to content virality on digital platforms.

scholarly journals Detect Extreme Sentiments on Social Networks using BERT

2021 ◽  
Author(s):  
Muhammad Luqman Jamil ◽  
Sebastião Pais ◽  
João Cordeiro ◽  
Gaël Dias
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Public Opinion ◽  
Social Network ◽  
Social Networking ◽  
Online Social Networking ◽  
Social Media Data ◽  
Preceding Work ◽  
Unsupervised Approach ◽  
Media Data

Abstract Online social networking platforms allow people to freely express their ideas, opinions, and emotions negatively or positively. Previous studies have examined user’s sentiments on these platforms to study their behaviour in different contexts and purposes. The mechanism of collecting public opinion information has attracted researchers to automatically classify the polarity of public opinions based on the use of concise language in messages, such as tweets, by analyzing social media data. In this paper, we extend the preceding work [1], by proposing an unsupervised approach to automatically detect extreme opinions/posts in social networks. We have evaluated our performance on five different social network and media datasets. In this work, we use the semi-supervised approach BERT to check the accuracy of our classified dataset. The latter task shows that, in these datasets, posts that were previously classified as negative or positive are, in fact, extremely negative or positive in many cases.

Social Media as a New Emerging Tool of Marketing

2017 ◽  
pp. 1-10
Author(s):  
Rawan T. Khasawneh
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Media Marketing ◽  
Network Marketing ◽  
The Third ◽  
Electronic Marketing ◽  
Distinct Features

During the fast growth of social media, the ways companies usually use in their marketing are changed; social networks became a great approach for companies to improve their communication with customers. The wide usage of social networking sites and tools by individuals makes companies want to think carefully on how they can benefit from such usage in rebuilding their relationship with customers and increasing their engagement level. Such companies found that social media marketing is the solution through which companies and their customers will become much closer. This chapter covers three main sections where traditional marketing and electronic marketing concepts are reviewed in the first section. Then a detailed exploration of social networks and their distinct features is presented in the second section. Finally a discussion of social network marketing tools and its related technologies is explored in the third section.

scholarly journals Networked generation growing up or maturing on social media

2021 ◽  
Vol 27 (1) ◽  
pp. 173-187
Author(s):  
V. A. Sushko ◽  
G. B. Pronchev
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Young People ◽  
Methodological Approach ◽  
Social Knowledge ◽  
Sociological Research ◽  
Growing Up ◽  
The Social

The article analyzes the processes taking place in the youth environment in the context of digitalization of society. The role of social networks is discussed. Since its inception, network analysis has been formed as an interdisciplinary direction in which psychologists, sociologists, communication specialists, anthropologists, mathematicians and statisticians combine their efforts. The social network as a way of organizing social knowledge requires a special methodological approach, different from the traditional methods of analyzing sociological information. “Digital habits” significantly affect the behavior of young people, change the “traditional” way of life. The article is of interest to specialists dealing with problems of sociology of youth, sociology of global processes, methodology of sociological research.

scholarly journals Perception of Social Media as a Source of Relevant Information

2019 ◽  
Vol 22 (1) ◽  
pp. 133-144
Author(s):  
Tihomir Vranešević ◽  
Nenad Perić ◽  
Tajana Marušić
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Relevant Information ◽  
Global Community

Abstract Social media today represent a global community of different nationalities - the size of China in terms of population, and social networking sites are online venues where users can create and post content. Social networks have also become one of the most popular ways for people to socialize, connect with friends and family, purchase items and gather relevant information about current and political topics and views. The most popular and biggest social network is Facebook and its influence in every pore of our society is evident, e.g. potential misuse of its user’s data in different purpose including manipulation in political purposes. This paper will also cover the findings of a survey conducted in Croatia and Serbia about the perception of social media and social networks as a source of gathering relevant information.

Fast-Fashion Meets Social Networking Users

2017 ◽  
pp. 62-88
Author(s):  
Tehreem Cheema
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Global Economy ◽  
User Generated Content ◽  
Purchase Decisions ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Online Social Media ◽  
Advanced Technologies

With the emergence of e-commerce, the fast fashion industry has experienced a revolution in terms of its management and how it is marketed. Rapid advancements in internet-related infrastructures and services have propelled explosive growth in what is considered to be one of the fastest growing industries in the global economy. The future of fast fashion is now being influenced by advanced technologies. The growing role of online social media and networks in marketing has important implications for how consumers, channels, and companies interface. Shoppers harness social media and user-generated content to make key purchase decisions. This chapter contributes to the existing literature on the influence of digital marketing on fast fashion, and it provides a number of pertinent marketing recommendations in regard to the practice of apparel retailers.

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