A Gamification Mechanism for Advertising in Mobile Cloud

2016 ◽  
pp. 926-942
Author(s):  
Zongwei Luo ◽  
Qixing Zhuang ◽  
Tao Jiang ◽  
Yang Liu ◽  
Feng Yi
Keyword(s):  
Game Theory ◽  
Mechanism Design ◽  
Mobile Devices ◽  
Just In Time ◽  
Mobile Cloud ◽  
Media Content ◽  
Service Platform ◽  
Advertising Content ◽  
Media Integration

In this chapter, we introduce a gamification mechanism for advertising in mobile cloud. Gamification for advertising uses game thinking and mechanism in non-game contexts to engage users in developing and deliver advertising content suitable for mobile devices. To support this gamification advertising mechanism, we develop a cloud based service platform for media integration and distribution, supporting flexible interactions and collaboration among media content providers, advertisers, and developers. Contribution of this chapter is it introduces game theory and mechanism design into gamification for advertising which is demonstrated as feasible and just in time. And the gamifiation for advertising is the first in the literature ever discussed as we know in the context of mechanism design. A layering solution with introduction of an advertising layer for developing gamified applications for mobile devices is also the first ever in the literature as we know.

A Gamification Mechanism for Advertising in Mobile Cloud

2015 ◽  
pp. 263-280
Author(s):  
Zongwei Luo ◽  
Qixing Zhuang ◽  
Tao Jiang ◽  
Yang Liu ◽  
Feng Yi
Keyword(s):  
Game Theory ◽  
Mechanism Design ◽  
Mobile Devices ◽  
Just In Time ◽  
Mobile Cloud ◽  
Media Content ◽  
Service Platform ◽  
Advertising Content ◽  
Media Integration

In this chapter, we introduce a gamification mechanism for advertising in mobile cloud. Gamification for advertising uses game thinking and mechanism in non-game contexts to engage users in developing and deliver advertising content suitable for mobile devices. To support this gamification advertising mechanism, we develop a cloud based service platform for media integration and distribution, supporting flexible interactions and collaboration among media content providers, advertisers, and developers. Contribution of this chapter is it introduces game theory and mechanism design into gamification for advertising which is demonstrated as feasible and just in time. And the gamifiation for advertising is the first in the literature ever discussed as we know in the context of mechanism design. A layering solution with introduction of an advertising layer for developing gamified applications for mobile devices is also the first ever in the literature as we know.

scholarly journals Enabling Efficient Decentralized and Privacy Preserving Data Sharing in Mobile Cloud Computing

2021 ◽  
Vol 2021 ◽  
pp. 1-15
Author(s):  
Jiawei Zhang ◽  
Ning Lu ◽  
Teng Li ◽  
Jianfeng Ma
Keyword(s):  
Cloud Computing ◽  
Access Control ◽  
Mobile Devices ◽  
Data Sharing ◽  
Mobile Cloud Computing ◽  
High Efficiency ◽  
Mobile Cloud ◽  
User Privacy ◽  
Access Policy ◽  
Fine Grained

Mobile cloud computing (MCC) is embracing rapid development these days and able to provide data outsourcing and sharing services for cloud users with pervasively smart mobile devices. Although these services bring various conveniences, many security concerns such as illegally access and user privacy leakage are inflicted. Aiming to protect the security of cloud data sharing against unauthorized accesses, many studies have been conducted for fine-grained access control using ciphertext-policy attribute-based encryption (CP-ABE). However, a practical and secure data sharing scheme that simultaneously supports fine-grained access control, large university, key escrow free, and privacy protection in MCC with expressive access policy, high efficiency, verifiability, and exculpability on resource-limited mobile devices has not been fully explored yet. Therefore, we investigate the challenge and propose an Efficient and Multiauthority Large Universe Policy-Hiding Data Sharing (EMA-LUPHDS) scheme. In this scheme, we employ fully hidden policy to preserve the user privacy in access policy. To adapt to large scale and distributed MCC environment, we optimize multiauthority CP-ABE to be compatible with large attribute universe. Meanwhile, for the efficiency purpose, online/offline and verifiable outsourced decryption techniques with exculpability are leveraged in our scheme. In the end, we demonstrate the flexibility and high efficiency of our proposal for data sharing in MCC by extensive performance evaluation.

Accelerating Mobile-Cloud Computing

2015 ◽  
pp. 1933-1955
Author(s):  
Tolga Soyata ◽  
He Ba ◽  
Wendi Heinzelman ◽  
Minseok Kwon ◽  
Jiye Shi
Keyword(s):  
Cloud Computing ◽  
Mobile Devices ◽  
High Speed ◽  
Mobile Cloud Computing ◽  
Response Times ◽  
State Of The Art ◽  
The State ◽  
Mobile Cloud ◽  
Computational Resources ◽  
Traditional Approaches

With the recent advances in cloud computing and the capabilities of mobile devices, the state-of-the-art of mobile computing is at an inflection point, where compute-intensive applications can now run on today's mobile devices with limited computational capabilities. This is achieved by using the communications capabilities of mobile devices to establish high-speed connections to vast computational resources located in the cloud. While the execution scheme based on this mobile-cloud collaboration opens the door to many applications that can tolerate response times on the order of seconds and minutes, it proves to be an inadequate platform for running applications demanding real-time response within a fraction of a second. In this chapter, the authors describe the state-of-the-art in mobile-cloud computing as well as the challenges faced by traditional approaches in terms of their latency and energy efficiency. They also introduce the use of cloudlets as an approach for extending the utility of mobile-cloud computing by providing compute and storage resources accessible at the edge of the network, both for end processing of applications as well as for managing the distribution of applications to other distributed compute resources.

Mobile Cloud Computing

2018 ◽  
pp. 105-123
Author(s):  
Parkavi R ◽  
Priyanka C ◽  
Sujitha S. ◽  
Sheik Abdullah A
Keyword(s):  
Cloud Computing ◽  
Mobile Computing ◽  
Mobile Devices ◽  
Mobile Cloud Computing ◽  
Cloud Services ◽  
Mobile Cloud ◽  
Mobile Service ◽  
Service Users ◽  
Security Issues ◽  
Mobile Computing Environment

Mobile Cloud Computing (MCC) which combines mobile computing and cloud computing, has become one of the industry ring words and a major conversation thread in the IT world with an explosive development of the mobile applications and emerging of cloud computing idea, the MCC has become a possible technology for the mobile service users. The concepts of Cloud computing are naturally meshed with mobile devices to allow on-the-go functionalities and benefits. The mobile cloud computing is emerging as one of the most important branches of cloud computing and it is expected to expand the mobile ecosystems. As more mobile devices enter the market and evolve, certainly security issues will grow as well. Also, enormous growth in the variety of devices connected to the Internet will further drive security needs. MCC provides a platform where mobile users make use of cloud services on mobile devices. The use of MCC minimizes the performance, compatibility, and lack of resources issues in mobile computing environment.

Cloud and Mobile

2016 ◽  
pp. 1-20 ◽  
Author(s):  
Antonio Miguel Rosado da Cruz ◽  
Sara Paiva
Keyword(s):  
Cloud Computing ◽  
Mobile Computing ◽  
Mobile Devices ◽  
Mobile Apps ◽  
Mobile Technologies ◽  
Future Research ◽  
Mobile Cloud ◽  
Research Projects ◽  
Research Directions ◽  
Future Research Directions

Mobile computing and Cloud computing are two of the most growing technologies in number of users, practitioners and research projects. This chapter surveys mobile technologies and applications, along with cloud computing technologies and applications, presenting their evolution and characteristics. Then, building on mobile devices limitations and mobile apps increasing need of resources, and on the cloud computing ability to overcome those limitations, the chapter presents mobile cloud computing, and characterizes it by addressing approaches to augment mobile devices capabilities. The chapter is settled after some views about future research directions and some concluding remarks.

High Performance Computing on Mobile Devices

2016 ◽  
pp. 334-348
Author(s):  
Atta ur Rehman Khan ◽  
Abdul Nasir Khan
Keyword(s):  
Cloud Computing ◽  
High Performance Computing ◽  
Mobile Devices ◽  
High Performance ◽  
Mobile Cloud Computing ◽  
Computation Offloading ◽  
Mobile Cloud ◽  
Computing Technology ◽  
Wide Range ◽  
Performance Computing

Mobile devices are gaining high popularity due to support for a wide range of applications. However, the mobile devices are resource constrained and many applications require high resources. To cater to this issue, the researchers envision usage of mobile cloud computing technology which offers high performance computing, execution of resource intensive applications, and energy efficiency. This chapter highlights importance of mobile devices, high performance applications, and the computing challenges of mobile devices. It also provides a brief introduction to mobile cloud computing technology, its architecture, types of mobile applications, computation offloading process, effective offloading challenges, and high performance computing application on mobile devises that are enabled by mobile cloud computing technology.

A User Context-Aware Advertising Framework for the Mobile Web

2010 ◽  
pp. 1-15
Author(s):  
Nan Jing ◽  
Yong Yao ◽  
Yanbo Ru
Keyword(s):  
Mobile Devices ◽  
Online Advertising ◽  
User Interaction ◽  
Context Aware ◽  
Mobile Platforms ◽  
Social Community ◽  
Mobile Web ◽  
Web Technologies ◽  
Critical Components ◽  
Advertising Content

Context-aware advertising is one of the most critical components in the Internet ecosystem today because most WWW publisher’s revenue highly depends on the relevance of the displayed advertisement to the context of the user interaction. Existing research works in context-aware advertising mainly focus on analyzing either the content of the web page (in which it is also called contextual advertising), or the keywords of the user search. However, we have identified the limitations of these works when being extended into mobile web, which has become a major platform for users to access Internet with thanks to the new lightweight web technologies and the development of mobile devices. These mobile devices are equipped with networking capabilities and sensors that provide versatile contexts including physical environment, user internal and social community. These contexts, which are far beyond just page content and search keywords, should be well organized and utilized for online advertising to gain better user experience and reaction. In this chapter, we point out the aforementioned limitations of the existing works in context-aware advertising when being applied for mobile platforms. We also discuss the characteristics of the contexts that are available on mobile devices and clearly describe the challenges of utilizing these contexts to optimize the advertisement on mobile platforms. We then present a context-aware advertising framework that collects and integrates the user contexts to select, generate, and present advertising content. The purpose of this framework is to provide the mobile users with targeted and purposeful advertisement. Finally, we discuss the implementation aspects and one specific application of this framework and outline our future plans.

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