In the article, the authors note that at present, especially in the field of education, the already existing processes of the development of new content thinking under the influence of Internet technologies are being actualized, as well as the need to develop reflection, starting from an early age of children and in artificial intelligence. The purpose of this article is an analytical study of the changes taking place in the thinking of consumers of Internet technologies. The authors note that in the current conditions of accelerating scientific and technological progress and the development of global information networks, qualitative changes are taking place in the mental activity of a modern person. The article examines topical issues related to the development of a new type of thinking – content thinking, conditioned by web technologies. The authors examined in detail the Internet technologies Web 3.0, Web 4.0 and their influence on the psychological content of the ontological foundations of human life on the basis of the methodological principles of the consistency of determinism and development. The authors identified the main characteristics of Web 3.0 and Web 4.0 content: semantic structure, cooperativity, clustering, ample opportunities for consumer self-expression, self-developing basic personal content, self-correcting system, effective and convenient information management, accessibility, simplicity and maximum convenience, development and use additional opportunities, human resource management in the current time mode, crystallization, the presence of the maximum possible consumer protection. The authors have shown the influence of Internet technology 3.0, 4.0 on the psychological content of the ontological foundations of human life, including new content thinking. The method of such thinking is synthetic deduction and the method of developing such thinking is the method of “synergetic deduction 3.0” developed by us.