One of Many Tools to Win the Election

2018 ◽  
pp. 24-42
Author(s):  
Ashik Shafi ◽  
Fred Vultee
Keyword(s):  
Social Media ◽  
Presidential Election ◽  
Real Life ◽  
Political Agenda ◽  
Agenda Building ◽  
Election Campaigns ◽  
Presidential Candidates ◽  
The Public ◽  
Virtual Presence ◽  
Us Presidential Election

Presidential campaigns today are increasingly integrating social media such as Facebook as an efficient tool to communicate with the public and organize their supporters. In a bid to explore how the Facebook is used by the politicians during election campaigns, this chapter explored official Facebook posts by two presidential candidates ahead of the 2012 US presidential election. The findings suggest Facebook was used in the campaign as a platform to organize like-minded voters, and reporting a virtual presence to the voters. Facebook was used strategically to resonate with the real-life campaign, and disseminate instant messages, rather than engaging in discussion with the public. The two candidates had only minor difference in the characteristics of their Facebook contents. The implication of the research for the online political agenda-building tactics is discussed.

One of Many Tools to Win the Election

2016 ◽  
pp. 210-228 ◽  
Author(s):  
Ashik Shafi ◽  
Fred Vultee
Keyword(s):  
Social Media ◽  
Presidential Election ◽  
Real Life ◽  
Political Agenda ◽  
Agenda Building ◽  
Election Campaigns ◽  
Presidential Candidates ◽  
The Public ◽  
Virtual Presence ◽  
Us Presidential Election

Presidential campaigns today are increasingly integrating social media such as Facebook as an efficient tool to communicate with the public and organize their supporters. In a bid to explore how the Facebook is used by the politicians during election campaigns, this chapter explored official Facebook posts by two presidential candidates ahead of the 2012 US presidential election. The findings suggest Facebook was used in the campaign as a platform to organize like-minded voters, and reporting a virtual presence to the voters. Facebook was used strategically to resonate with the real-life campaign, and disseminate instant messages, rather than engaging in discussion with the public. The two candidates had only minor difference in the characteristics of their Facebook contents. The implication of the research for the online political agenda-building tactics is discussed.

scholarly journals The Consequences of Digitally Driven Changes in Political Campaigning for Democratic Societies: A Case Study of the 2020 US Presidential Election

2021 ◽  
Author(s):  
Evi Aryati Arbay ◽  
Julian Aldrin Pasha ◽  
Ari Santoso Widodo
Keyword(s):  
Social Media ◽  
Presidential Election ◽  
Secondary Data ◽  
Political Campaigns ◽  
Presidential Candidates ◽  
Advantages And Disadvantages ◽  
Social Media Platforms ◽  
Us Presidential Election ◽  
Democratic Societies

The effect from COVID-19 pandemic has changed how presidential candidates do their political campaigns. The restriction to do social distancing makes the usual campaign not doable. That’s why presidential candidates need to find another way for their political campaign, which is by doing things digitally. This digitally driven changes can have its advantages and disadvantages. In this paper we discuss about the consequences of the changes in political campaigns in digital form or through social media for democratic societies in US presidential election. We use qualitative descriptive with case study method. In this paper we use secondary data such as research journals that’s related to this topic, documentation and articles. We find that the changes to digital campaigning have its own pros and cons that can affect how politicians do their campaigns on their social media platforms.

scholarly journals The Consequences of Digitally Driven Changes in Political Campaigning for Democratic Societies: A Case Study of the 2020 US Presidential Election

2021 ◽  
Vol 4 (4) ◽  
Author(s):  
Evi Aryati Arbay ◽  
◽  
Julian Aldrin Pasha ◽  
Ari Santoso Widodo
Keyword(s):  
Social Media ◽  
Presidential Election ◽  
Secondary Data ◽  
Political Campaigns ◽  
Presidential Candidates ◽  
Advantages And Disadvantages ◽  
Social Media Platforms ◽  
Us Presidential Election ◽  
Democratic Societies

The effect from COVID-19 pandemic has changed how presidential candidates do their political campaigns. The restriction to do social distancing makes the usual campaign not doable. That’s why presidential candidates need to find another way for their political campaign, which is by doing things digitally. This digitally driven changes can have its advantages and disadvantages. In this paper we discuss about the consequences of the changes in political campaigns in digital form or through social media for democratic societies in US presidential election. We use qualitative descriptive with case study method. In this paper we use secondary data such as research journals that’s related to this topic, documentation and articles. We find that the changes to digital campaigning have its own pros and cons that can affect how politicians do their campaigns on their social media platforms.

Twitter as arena for the authentic outsider: exploring the social media campaigns of Trump and Clinton in the 2016 US presidential election

2017 ◽  
Vol 32 (1) ◽  
pp. 50-61 ◽  
Author(s):  
Gunn Enli
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Presidential Election ◽  
Mass Communication ◽  
Online Information ◽  
Election Campaigns ◽  
Media Campaigns ◽  
Mainstream Media ◽  
Democratic Candidate ◽  
Us Presidential Election

In the 2016 US presidential election campaign, social media platforms were increasingly used as direct sources of news, bypassing the editorial media. With the candidates’ millions of followers, Twitter has become a platform for mass communication and the candidate’s main online information channel. Likewise, social media has provided a platform for debating and critiquing the mainstream media by the campaigns and their networks. This article discusses the Twitter strategies of the democratic candidate Hillary Clinton and republican candidate Donald Trump during their US 2016 presidential election campaigns. While the Clinton campaign’s strategy confirms theories regarding the professionalisation of election campaigns, the Trump campaign’s more amateurish yet authentic style in social media points towards de-professionalisation and even amateurism as a counter-trend in political communication.

scholarly journals ANALISIS SENTIMEN CALON PRESIDEN DAN WAKIL PRESIDEN PERIODE 2019-2024 PASCA DEBAT PILPRES DI TWITTER

2019 ◽  
Vol 2 (1) ◽  
pp. 21
Author(s):  
Rizka Ardiansyah
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Presidential Election ◽  
Social Networking Sites ◽  
Vice President ◽  
Presidential Candidate ◽  
Presidential Candidates ◽  
The Public ◽  
Positive Sentiment ◽  
Negative Sentiment

Social networking sites, such as Twitter and Facebook are one of the important spaces for political engagement. Twitter or Facebook have become common elements in political campaigns and elections, especially for Indonesia’s presidential election 2019. for the period 2019 - 2024 there are two presidential and vice presidential candidates namely Ir. H. Joko Widodo - Prof. Dr. K.H. Ma'ruf Amin and Lieutenant General (Ret.) H. Prabowo Subianto - H. Sandiaga Uno. B.B.A., M.B.A. the two candidates who ran for the election triggered a lot of related public opinion where the most suitable candidate to become the president of the next period. Public opinion is generally one of the determining factors for presidential candidates who will later win the election. Presidential candidate debate is the efforts of the election commission to facilitate the presidential candidates to introduce their work programs to the public while building public opinion that they are the right people to become leaders of the next period. Although of course, this is not the only major factor that shapes public opinion. The purpose of this study is to summarize the opinions of the people voiced through social media related to the election of candidates for the Indonesian President and Vice President for the period 2019-2024 post debate on the presidential election. While the benefit is to help the community so that they can understand in a broader context such as what the public opinion about presidential candidates, especially on social media Twitter. The results of this study were presidential candidate Joko Widodo - Makruf Amin obtained a 25% positive sentiment, 4.5% negative sentiment and 70.5% neutral sentiment. while the Prabowo Subianto - Sandiaga Uno pair received a 5.1% positive sentiment, 2.5% negative sentiment and 92.4% neutral sentiment.

Rhetorical moves in political discourse: closing statements by presidential candidates in US primary election debates

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Christoph Schubert
Keyword(s):  
Political Discourse ◽  
Political Agenda ◽  
Election Campaigns ◽  
Sample Analysis ◽  
Presidential Candidates ◽  
Primary Election ◽  
Presidential Primary ◽  
The Usa ◽  
Discourse Studies ◽  
Political Persuasion

Abstract Presidential primary debates in the USA are commonly concluded by brief closing statements, in which the competitors outline the central messages of their election campaigns. These statements constitute a subgenre characterized by a set of recurring rhetorical moves, which are defined as functional units geared towards the respective communicative objective, in this case political persuasion. Located at the interface of rhetorical move analysis and political discourse studies, this paper demonstrates that moves and embedded steps in closing statements fulfill the persuasive function of legitimizing the respective candidate as the most preferable presidential successor. The study is based on the transcripts of 98 closing statements, which were extracted from eight Democratic and eleven Republican primary debates held between August 2015 and April 2016. Typical moves, such as projecting the speaker’s future political agenda or diagnosing the current situation in America, are presented with the help of illustrative examples, frequencies of occurrence, and a sample analysis of a complete closing statement.

scholarly journals Political communication in post-truth society

2020 ◽  
Vol 14 (1) ◽  
pp. 73-87
Author(s):  
Nina Gorenc
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Presidential Election ◽  
Political Actors ◽  
2016 Election ◽  
Us Presidential Election ◽  
Definition Of ◽  
Political Apathy ◽  
The Impact

The research behind this paper is set in the context of the 2016 US presidential election that has come to symbolize the post-truth era. We conducted a literature review on the 2016 election, with the aim to better understand the impact of computational propaganda on the election outcome and on the behaviour of voters. The paper opens with a definition of post-truth society and related concepts such as fake news and computational propaganda. It explores the changes of political communication in a digital environment and analyses the role of social media in the 2016 election. It probes into phenomena such as the trivialization of politics and the loss of credibility of political actors, which are both common in post-truth societies. The reviewed literature seems to indicate that social media have become strong actors on the political stage, but so far not the predominant source of political information and influence on the behaviour of voters. The paper makes two important contributions. Firstly, drawing on the concept of post-truth society, it analyses the role of computational propaganda in the 2016 presidential election, and secondly, it attempts to explain the paradox of general political apathy on one hand, and increased political activism on the other. These are some of the challenges we are now facing, and in order to be able to cope with them it is important to acknowledge and understand them.

scholarly journals Perang Tagar Di Ruang Virtual Diskursus Politik Capres Pasca Debat Putaran Kedua

2020 ◽  
Vol 12 (1) ◽  
pp. 30
Author(s):  
Ana Fitriana P ◽  
Ema Ema ◽  
Fardiah Oktariani Lubis
Keyword(s):  
Social Media ◽  
Critical Discourse Analysis ◽  
Presidential Election ◽  
Political Discourse ◽  
Virtual Space ◽  
The Political ◽  
Virtual Communication ◽  
Presidential Candidates ◽  
Subject Pronouns ◽  
Source Of Information

This study aims to uncover the political discourse of the Presidential Candidates after the second round of debates, Jokowi VS Prabowo in virtual space. The background of the political discourse of the 2019 Presidential Election debate in the virtual space gave rise to various responses and sentiments among the supporters. After the Presidential Election debate, the hashtag war between #BohongLagiJokowi and # 02GagapUnicorn on social media Twitter became the main discussion. The aim is to disperse the power, ideology, and interests behind the presidential political discourse through the Fairclough Critical Discourse Analysis. The research method uses qualitative methods to parse the problem in research, using critical thinking as a basis for research. The results showed the tweet of Prabowo supporters trying to show stunts through language. The use of subject pronouns such as the word Mukidi to dwarf the subject, also uses the hashtags #DeletJokowi, #UnistallJokowi, and #BohongLagiJokowi as symbols of virtual communication. In contrast, the tweet of Jokowi's supporters sent a stuttering sentiment because they didn't understand the e-comer business. Hashtag # 02GagapUnicorn as a virtual symbol for organizing texts. In the order of messo or the production of text, the two supporters make a virtual symbol through the hashtag to become a topic of discussion on Twitter. In the situational or macro aspects are influenced by the post-truth phenomenon that is vague information whose source is unclear, have an impact on the inclusion of opinions on the assassination of certain characters. The advice, wise social media, understand and thoroughly source of information, is not affected by the use of certain metaphors, and at the stage of text, production needs to pay attention to the effects that will impact on the influence of social psychology of each supporter.Penelitian ini bertujuan untuk mengungkap diskursus politik Capres pasca debat putaran kedua, Jokowi VS Prabowo di ruang virtual. Dilatarbelakangi oleh lanskap diskursus politik debat Pilpres 2019 di ruang virtual yang menimbulkan berbagai tanggapan dan sentimen di antara kedua kubu pendukung. Pasca debat Pilpres perang tagar antara #BohongLagiJokowi dan #02GagapUnicorn di Twitter menjadi pembahasan utama. Tujuannya untuk membongkar kuasa, ideologi dan kepentingan di balik wacana politik Pilpres melalui analisis wacana kritis Fairclough. Metode penelitian menggunakan metode kualitatif untuk mengurai masalah dalam penelitian, dengan menggunakan pemikiran kritis sebagai dasar pijakan penelitian. Hasil penelitian menunjukan tweet warganet pendukung Prabowo berusaha menunjukkan pengkerdilan melalui Bahasa. Penggunaan kata ganti subjek seperti kata Mukidi untuk mengkerdilkan subjek, juga menggunakan tagar #DeletJokowi, #UninstallJokowi dan #BohongLagiJokowi sebagai simbol komunikasi virtual. Namun sebaliknya, tweet warganet pendukung Jokowi membuat sentimen dengan kata-kata gagap karena tidak memahami bisnis milenial (e-commerce). Tagar #02GagapUnicorn sebagai simbol virtual untuk pengorganisasin teks, sedangkan di tahapan produksi teks (messo) kedua pendukung membuat simbol virtual melalui tagar (#) untuk menjadi tren topik pembahasan di Twitter. Pada aspek situasional (makro) dipengaruhi oleh fenomena post-truth yaitu informasi-informasi samar yang tidak jelas sumbernya, berdampak terhadap penggiringan opini terhadap pembunuhan karakter tertentu. Sarannya, bijak bermedia sosial, pahami dan teliti sumber informasinya, tidak terpengaruh terhadap penggunaaan metafora tertentu, serta pada tahap produksi teks perlu memperhatikan efeknya yang akan berdampak pada pengaruh psikologi sosial masing-masing pendukung. 

How Twitter drives the global news agenda: Tweets from Brazil, Russia, India, China, the UK and US and online discourse about the 2016 US presidential election

2021 ◽  
pp. 174276652110399
Author(s):  
Jane O’Boyle ◽  
Carol J Pardun
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
News Media ◽  
Presidential Election ◽  
Online Discourse ◽  
Political Communications ◽  
The Us ◽  
Us Presidential Election ◽  
The Uk ◽  
India And China

A manual content analysis compares 6019 Twitter comments from six countries during the 2016 US presidential election. Twitter comments were positive about Trump and negative about Clinton in Russia, the US and also in India and China. In the UK and Brazil, Twitter comments were largely negative about both candidates. Twitter sources for Clinton comments were more frequently from journalists and news companies, and still more negative than positive in tone. Topics on Twitter varied from those in mainstream news media. This foundational study expands communications research on social media, as well as political communications and international distinctions.

Implementation of Social Media Concepts for E-Government

2019 ◽  
pp. 1071-1091
Author(s):  
Raimundo Díaz-Díaz ◽  
Daniel Pérez-González
Keyword(s):  
Social Media ◽  
Citizen Participation ◽  
Smart Cities ◽  
City Council ◽  
Political Agenda ◽  
The Public ◽  
Partnership Model ◽  
The Government ◽  
Technological Platform

Some governments have proven social media's potential to generate value through co-creation and citizen participation, and municipalities are increasingly using these tools in order to become smart cities. Nevertheless, few public administrations have taken full advantage of all the possibilities offered by social media and, as a consequence, there is a shortage of case studies published on this topic. By analyzing the case study of the platform Santander City Brain, managed by the City Council of Santander (Spain), the current work contributes to broaden the knowledge on ambitious social media projects implemented by local public administrations for e-Government; therefore, this case can be useful for other public sector's initiatives. The case studied herein proves that virtual social media are effective tools for civil society, as it is able to set the political agenda and influence the framing of political discourse; however, they should not be considered as the main channel for citizen participation. Among the results obtained, the authors have found that several elements are required: the determination and involvement of the government, a designated community manager to follow up with the community of users, the secured privacy of its users, and a technological platform that is easy to use. Additionally, the Public Private Partnership model provides several advantages to the project, such as opening new sources of funding.

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