A Comparative View of Citizen Engagement in Social Media of Local Governments From North American Countries

Author(s):  
María del Mar Gálvez-Rodríhuez ◽  
Arturo Haro-de-Rosario ◽  
María del Carmen Caba-Pérez

Taking into consideration the growing popularity of social media in North American countries, this chapter aims to perform a comparative analysis of the use of Facebook as a communication strategy for encouraging citizen engagement among local governments in The United States, Canada and Mexico. With regards to the three dimensions used in all regions to measure online citizen engagement, in general terms, the “popularity” and “virality” dimensions are the most common, while the “commitment” dimension is still underutilized. With respect to the significant differences found, Mexican citizens are those that make the best use of the tool “like” to express their support of the information supplied by local governments. Furthermore, in relation to the citizens that are fans of the Facebook pages of local governments, we can observe that Canadian citizens show a greater interest in participating more actively in dialogue building while U.S. citizens are the most willing to disseminate information from their local governments.

Author(s):  
María del Mar Gálvez-Rodríhuez ◽  
Arturo Haro-de-Rosario ◽  
María del Carmen Caba-Pérez

Taking into consideration the growing popularity of social media in North American countries, this chapter aims to perform a comparative analysis of the use of Facebook as a communication strategy for encouraging citizen engagement among local governments in The United States, Canada and Mexico. With regards to the three dimensions used in all regions to measure online citizen engagement, in general terms, the “popularity” and “virality” dimensions are the most common, while the “commitment” dimension is still underutilized. With respect to the significant differences found, Mexican citizens are those that make the best use of the tool “like” to express their support of the information supplied by local governments. Furthermore, in relation to the citizens that are fans of the Facebook pages of local governments, we can observe that Canadian citizens show a greater interest in participating more actively in dialogue building while U.S. citizens are the most willing to disseminate information from their local governments.


2021 ◽  
Author(s):  
Joshua Rosenberg ◽  
Macy A. Burchfield ◽  
Conrad Borchers ◽  
Ben Gibbons ◽  
Christian Fischer

For many if not posts schools and districts around the United States, the use of Facebook has emerged as a novel communication practice that serves several purposes, including sharing timely information, building a sense of community, and highlighting staff and students. An element of these posts that neither researchers nor, we think, most schools and districts have recognized is how they may pose a risk to the privacy of the individuals—often students who are minors—recognized and portrayed in them. Our recent social media showed that more between 15 and 20 million photos of students have been shared on the strictly publicly accessible Facebook pages of schools and districts—and that between 150,000 and more than one million photos are of students who are identifiable by name and school and/or district. In this article, we review some of the risks to students that might result from their identification through social media posts and offer practical steps that schools and districts can take to minimize the risks.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abdul-Akeem Sadiq ◽  
Naim Kapucu ◽  
Qian Hu

PurposeThe purpose of this viewpoint article is to understand crisis leadership during COVID-19 by examining the decision-making with respect to implementing COVID-19 mitigation measures, collaboration with stakeholders, and communication strategies of the governors of the States of California, Texas, Florida, and New York in the United States.Design/methodology/approachThis viewpoint article employs information from the extant literature on crisis leadership and secondary sources to understand the four governor's crisis leadership strategies during COVID-19.FindingsGovernors Gavin Newsom of California and Andrew Cuomo of New York made quicker decisions regarding implementing COVID-19 mitigation measures (e.g. shutting down the economy, mandating physical distancing, issuing stay-at-home orders, mandating wearing face covering in public and issuing a state of emergency) compared to Governors Greg Abbott of Texas and Ron DeSantis of Florida. In addition, all four governors collaborated with state and local governments, private entities, and nonprofits to address COVID-19. Finally, all four governors held some form of briefing on COVID-19 on a regular basis and used different media to get their information out to the public.Originality/valueThis viewpoint article uses decision-making regarding implementation of mitigation strategies, collaboration with stakeholders, and crisis communication strategy to understand governors' crisis leadership during COVID-19.


Author(s):  
María del Mar Gálvez-Rodríguez ◽  
Laura Saraite ◽  
Juana Alonso-Cañadas ◽  
María del Carmen Caba-Pérez

Although there is little doubt about the increasing use of social media, however, there is little evidence of the real success of social media in the improvement of stakeholders' participation in the hospitality sector. Within this context, this paper aims to perform a comparative analysis of the use of Facebook as a communication strategy for encouraging stakeholder engagement in hotels from Brazil, Russia and India. In general terms, the Facebook pages of Brazilian hotels present the greatest level of online engagement with their stakeholders, followed by those in India and Russia. Moreover, it should be pointed out that in the Brazilian case, stakeholders pay greater attention to answering the messages posted by hotels than to sharing the information. In contrast, in the case of Russia and India, the preferences of stakeholders are towards the spread of the information posted by this sector.


2021 ◽  
Vol 103 (2) ◽  
pp. 49-53
Author(s):  
Joshua M. Rosenberg ◽  
Macy Burchfield ◽  
Conrad Borchers ◽  
Benjamin Gibbons ◽  
Daniel Anderson ◽  
...  

For many schools and districts in the United States, Facebook has emerged as an important tool for sharing timely information, building a sense of community, highlighting staff and students, and many other purposes. However, neither researchers nor schools and districts have paid enough attention to how their Facebook use may pose a risk to the privacy of individuals — often students who are minors. Joshua Rosenberg, Macy Burchfield, Conrad Borchers, Benjamin Gibbons, Daniel Anderson, and Christian Fischer describe their recent studies showing that 15-20 million photos of students have been shared on publicly accessible Facebook pages of public schools and districts. They estimate that at least 150,000 of these photos — and perhaps as many as a million or more — depict students who are identifiable by name and school or district. They review some of the risks to students that might result from such social media posts and offer practical steps that schools and districts can take to minimize these risks.


2016 ◽  
Vol 49 (3) ◽  
pp. 320-347 ◽  
Author(s):  
Enrique Bonsón ◽  
Sonia Royo ◽  
Melinda Ratkai

The objective of this article is to provide an initial assessment of Facebook use by Western European municipalities considering two aspects: citizens’ engagement and municipalities’ activity. Data on 75 local governments in 15 countries were collected and tested for both government use and citizens’ engagement. Findings show that the use of Facebook by Western European local governments has become commonplace. The audiences of the official Facebook pages are rather high, but citizen engagement in general is low. Activity levels by municipalities and engagement levels by citizens in general terms are not statistically related to municipality characteristics, Facebook page metrics, or the technological readiness of the population. It seems that channel activity is more a decision on the part of local governments than a consequence of citizen demand. This article proposes a methodology that can be used in future research to measure citizen engagement on social media (SM) platforms. Furthermore, this research highlights the importance that local governments attach to clearly establishing the main purpose of their SM accounts to avoid frustration on the part of citizens that can lead to distrust and reduce the chances that citizens will invest their resources, time, and knowledge in participation.


2020 ◽  
pp. 146144482094645
Author(s):  
Lea Hellmueller ◽  
Juliane A Lischka ◽  
Edda Humprecht

This study examines the role of heavy commenters on social media. We propose typologies of heavy commenters on Facebook pages of six news organizations in two systems that historically embraced different discourse cultures—the United States and Germany. We find that discourse cultures are impacted by news outlet and country: the US discourse is more participatory in terms of comment frequency, but further characterized by a strong non-discursive culture compared to a participatory liberal discourse culture in Germany. Frequency of commenting as normative ideal of social media sites (e.g. web traffic) does not lead to higher amounts of deliberation. On the contrary, it may contribute to what we conceptualize as the non-discursive model. As an expression of this, heavy commenters in the United States more often perform hate watching that manifests in hostile commenting on stories that are incongruent with their political ideologies. Implications for the democratic function of media organizations on social media are discussed.


2018 ◽  
Vol 10 (3) ◽  
pp. 125-154 ◽  
Author(s):  
Joana Motta ◽  
Maria Barbosa

Abstract Objective: The purpose of the following study is to examine the approach to social media of European and North American higher education institutions ranked in the Top100 on the 2017 Academic Ranking of World Universities (ARWU). Data regarding the number of publications and the number of followers of each social media were analysed. Methodology: The present study is quantitative in nature. The sample consisted of the European and North American universities and colleges listed in the Top 100 of the ARWU 2017: in total, 48 institutions in the United States and 35 in Europe were identified. To analyse the official social media sites used by each higher education institution, the links presented on the Homepage of the universities’ website were followed. Data was collected between the 27nd of August and the 2nd of September 2018. Two different types of variable groups were defined: 1) the number and type of Universities’ publications, and 2) the number of followers on each social media. For benefit of the research the authors considered Facebook, LinkedIn, Google+, Weibo and VKontakte as social networking sites; Instagram, Pinterest, Flickr and Snapchat, as photo sharing platforms; Youtube, and Vimeo as video sharing platforms, and finally Twitter and Tumblr as microblogs. Findings: European and North American universities and colleges invest in marketing activities in social media. Regarding the number of social networking sites, content sharing and microblogging platforms no significant differences were found between means of the two independent samples. The most popular social media used are Facebook and Twitter ex-aequo, followed by Youtube, Instagram and LinkedIn. Concerning the number of publications on these media, significant differences by region are present for the variable number of photos and videos on Facebook, number of Instagram posts, and tweets. Furthermore, on all the prominent social media, North American universities and colleges benefit from a substantial higher number of followers than their counterpart. European users favour Facebook, LinkedIn, Twitter, and only then Instagram. Participation in G+ is marginal. In the United States the preferred social media are Facebook, LinkedIn, G+, Twitter, and Instagram. Regarding user engagement, measured by the number of followers, equality of means between the two independent samples were found for Facebook, Pinterest, Flickr and Youtube. Differences exist for the social media: LinkedIn, G+, Instagram, and Twitter. G+ is quite popular in the United States, but not in Europe, and Twitter attracts visibly more followers too. Value Added: The contribution of this research paper consists in better understanding, from a quantitative point of view, differences between the use of social media as a marketing tool by the European and North American higher education institutions listed in the Top100 of the ARWU 2017. Regional differences exist, even though universities and colleges compete on a worldwide basis. Recommendations: From an academic perspective, a qualitative study approach is advised to better understand the concurrence of the number of publications and followers on the different social media, since significant Pearson correlations between variables were identified. As practical implications, marketers from the European higher education institutions should invest more in posts, uploads and tweets. For both regions, the social networking site LinkedIn has been neglected, despite the high number of followers.


2012 ◽  
Vol 43 (4) ◽  
pp. 232-242 ◽  
Author(s):  
Phia S. Salter ◽  
Glenn Adams

Inspired by “Mother or Wife” African dilemma tales, the present research utilizes a cultural psychology perspective to explore the dynamic, mutual constitution of personal relationship tendencies and cultural-ecological affordances for neoliberal subjectivity and abstracted independence. We administered a resource allocation task in Ghana and the United States to assess the prioritization of conjugal/nuclear relationships over consanguine/kin relationships along three dimensions of sociocultural variation: nation (American and Ghanaian), residence (urban and rural), and church membership (Pentecostal Charismatic and Traditional Western Mission). Results show that tendencies to prioritize nuclear over kin relationships – especially spouses over parents – were greater among participants in the first compared to the second of each pair. Discussion considers issues for a cultural psychology of cultural dynamics.


1987 ◽  
Vol 14 (1) ◽  
pp. 85-88
Author(s):  
CHARLOTTE M PORTER

A curious error affects the names of three North American clupeids—the Alewife, American Shad, and Menhaden. The Alewife was first described by the British-born American architect, Benjamin Henry Latrobe in 1799, just two years after what is generally acknowledged as the earliest description of any ichthyological species published in the United States. Latrobe also described the ‘fish louse’, the common isopod parasite of the Alewife, with the new name, Oniscus praegustator. Expressing an enthusiasm for American independence typical of his generation, Latrobe humorously proposed the name Clupea tyrannus for the Alewife because the fish, like all tyrants, had parasites or hangers-on.


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