Gender Difference in the Motivations of Mobile Internet Usage

2009 ◽  
pp. 1975-1983
Author(s):  
Shintaro Okazaki
Keyword(s):  
Mobile Phones ◽  
Internet Access ◽  
Causal Chain ◽  
Mobile Internet ◽  
Ease Of Use ◽  
The Internet ◽  
Mobile Service ◽  
And Performance ◽  
Third Dimension ◽  
Acceptance Model

The rapid pace of adoption of Web-enabled mobile handsets in worldwide markets has become an increasingly important issue for information systems professionals. A recent survey indicates that the number of global mobile Internet adopters is expected to reach nearly 600 million by 2008 (Ipsos-Insight, 2004; Probe Group, 2004), while the number of Internet-connected mobile phones will exceed the number of Internet-connected PCs by 2005 (The Economist, 2001). Such drastic convergence of the Internet and the mobile handset has been led by Asian and Scandinavian countries, where penetration has been especially meteoric. For example, roughly 70 million people in Japan, or 55% of the population, have signed up for mobile Internet access, in comparison to 12% in the United States (Faiola, 2004; Greenspan, 2003). Consequently, mobile phones or Keitai have been converted into devices for surfing the Internet, and by 2004 monthly mobile spending per consumer exceeded 35 euro. Much of this success can be traced back to 1999, when NTT DoCoMo introduced the “i-mode” service. i-mode is a mobile service offering continuous Internet access based on packet-switching technology (Barnes & Huff, 2003). Through an i-mode handset, users can access a main micro-browser, which offers such typical services as e-mail, data search, instant messaging, Internet, and “i-menu.” The “i-menu” acts as a mobile portal that leads to approximately 4,100 official and 50,000 unofficial sites (NTT DoCoMo 2003). Many such mobile portal sites can thus be considered as a pull-type advertising platform, where consumers can satisfy diverse information needs. Several researchers have attempted to conceptualize the success of i-mode in comparison to WAP (Baldi & Thaung 2002) and in the light of the technology acceptance model (TAM) (Barnes & Huff 2003). Okazaki (2004) examined factors influencing consumer adoption of the i-mode pull-type advertising platform. However, there is a dearth of empirical research in this area, and especially in developing a model that captures the specific dimensions of mobile Internet adoption. In this respect, this study aims to propose a measurement scale of consumer perceptions of mobile portal sites. The present study adopts, as its principal framework, the attitudinal model suggested by Dabholkar (1994). This includes “ease of use,” “fun,” and “performance” as important determinants of attitude. These are often referred to as “ease of use,” “usefulness,” and “enjoyment” in, for example, the TAM proposed by Davis (1986; Davis, Bagozzi, & Warshaw, 1989, 1992). The relevant literature suggests that dimensions similar to “ease of use” and “fun” are important antecedents of new technology adoption. For example, Shih (2004) and Szymanski and Hise (2000) found “perceived ease of use” and “convenient,” respectively, as important antecedents of online behavior. Likewise, Moon and Kim (2001) found “perceived playfulness” to be a factor influencing WWW usage behavior, similar to the “fun” dimension. However, unlike earlier studies of m-commerce adoption, this study drops the third dimension of the TAM, “usefulness,” in favor of “performance,” because the former is appropriate only for tangible products, but not relevant for technology-based services (Dabholkar & Bagozzi, 2002). In contrast, “performance” represents a dimension that encompasses the reliabilit y and accuracy of the technology-based service, as perceived by the consumer (Dabholkar, 1994). These three dimensions capture customer perceptions, which would initiate the attitude-intention- behavior causal chain (Davis, 1986).

Gender Difference in the Motivations of Mobile Internet Usage

2007 ◽  
pp. 296-301
Author(s):  
S. Okazaki
Keyword(s):  
United States ◽  
Mobile Phones ◽  
Internet Access ◽  
The United States ◽  
Mobile Internet ◽  
Internet Usage ◽  
The Internet ◽  
Information Systems Professionals ◽  
Rapid Pace ◽  
Mobile Handset

The rapid pace of adoption of Web-enabled mobile handsets in worldwide markets has become an increasingly important issue for information systems professionals. A recent survey indicates that the number of global mobile Internet adopters is expected to reach nearly 600 million by 2008 (Ipsos-Insight, 2004; Probe Group, 2004), while the number of Internet-connected mobile phones will exceed the number of Internet-connected PCs by 2005 (The Economist, 2001). Such drastic convergence of the Internet and the mobile handset has been led by Asian and Scandinavian countries, where penetration has been especially meteoric. For example, roughly 70 million people in Japan, or 55% of the population, have signed up for mobile Internet access, in comparison to 12% in the United States (Faiola, 2004; Greenspan, 2003). Consequently, mobile phones or Keitai have been converted into devices for surfing the Internet, and by 2004 monthly mobile spending per consumer exceeded 35 euro.

scholarly journals Influencing Factors for the Acceptance of 3G Mobile Service in Kathmandu Valley

2018 ◽  
Vol 1 (2) ◽  
pp. 135
Author(s):  
Anij Taludhar
Keyword(s):  
Significant Influence ◽  
Service Providers ◽  
User Acceptance ◽  
Mobile Internet ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Kathmandu Valley ◽  
Mobile Service ◽  
Perceived Ease Of Use ◽  
Internet Service

<p>The mobile industry in recent years has been growing at a speedy pace where the use of cell phone is no longer limited to conventional usage like the voice communication, but has enriched the customer experiences with mobile internet services and other value added services. Along with the growing mobile industry, technology behind it is also changing accordingly. However, the user acceptance of technology depends on various factors that lead to either user acceptance or rejection. This study thus aims to identify the major determining factors that influence the user to use the 3G mobile internet and examines the interrelation among the determinants along with effect of the demographic variable limited to Kathmandu Valley users. The conceptual framework of this study is based on the extended version of Davis (1989)’s technology acceptance model using variables social influence, price perception, perceived usefulness, perceived ease of use, attitude to use and behavior intention. The primary survey is conducted using a set of questionnaire, which produced 180 valid responses from the mobile users in Kathmandu Valley. The reliability of the data from questionnaire is verified with factor analysis and Cronbach’s alpha. The result shows that social influence has significant influence on perceived ease of use while it has no significant influence on perceived usefulness. Price perception, on the other hand, influences the perceived usefulness. Similarly, perceived usefulness and perceived ease of use influence the attitude of use, which finally influences the behavioral intention. Along with this, social influence is also found to be the extended factors that can influence the attitude of the users, which in turn affects the behavioral intention. Demographic variables, however in this study, have shown no significant influence on the behavioral intentions. On the whole, the usage of 3G mobile internet service is not seen to be satisfying from the study. The major reasons as surveyed from the users themselves for this lower utilization seems to be higher data costs, presence of cheaper alternatives for internet like Wi-Fi internet, quick drainage of battery and slow mobile internet service provided by the mobile service providers. Thus, for mobile service providers, internet service providers are their direct competitors for 3G mobile internet services. This paper enhances understanding of user acceptance of 3G mobile internet services.</p><p>Journal of Business and Social Sciences Research, Vol. 1, No. 2, pp. 135-152</p>

Title: Stakeholders’ Attitudes, Perceived Barriers, and Benefits of Using Video Observed Treatment for Monitoring Tuberculosis Patients in Uganda: A Qualitative Study (Preprint)

2021 ◽  
Author(s):  
Juliet Sekandi ◽  
Esther Buregyeya ◽  
Nicole Amara Onuoha ◽  
Sarah Zalwango ◽  
Vincent Kasiita ◽  
...  
Keyword(s):  
Internet Access ◽  
Disease Status ◽  
Ease Of Use ◽  
Perceived Barriers ◽  
The Internet ◽  
Directly Observed Therapy ◽  
Health Providers ◽  
Work Time ◽  
Privacy Concerns ◽  
External Variables

BACKGROUND Directly Observed Therapy (DOT) is the recommended standard for monitoring adherence to tuberculosis (TB) treatment worldwide, but it is challenging to implement in resource-limited settings. DOT is labor-intensive and often burdensome for both patients and healthcare workers. Video directly observed therapy (VDOT) is a novel patient-centered alternative that uses mobile technology to ‘observe’ patients taking medication remotely. However, the attitudes, perceptions, and acceptability of end-users have not been evaluated in Africa. OBJECTIVE The study aimed to evaluate the stakeholders’ attitudes and perceived barriers and benefits of using VDOT for monitoring TB patients in urban Uganda. METHODS A qualitative cross-sectional study was conducted in Kampala, Uganda, from April to May 2018. We conducted five focus group discussions, each composed of six participants. Stakeholder groups included male and female TB patients (n=2 groups), health providers (n=1), caregivers (n=1), and community DOT volunteer workers (n=1). Guided by the Technology Acceptance Model (TAM), we explored several dimensions including perceived usefulness, perceived ease of use, intent to use, and the external variables that affect the adoption of VDOT. Eligible participants were 18 years or older who provided written informed consent. We included only TB patients who had been on treatment for at least two months to ensure that they were no longer infectious. A convenience sample of patients was recruited at one of the TB clinics in Kampala to constitute two focus groups stratified by sex. Health provider and community volunteer groups were composed of available health workers. Trained interviewers conducted unstructured interviews, which were audio-recorded, transcribed, and analyzed into emerging themes using content analysis. RESULTS VDOT was acceptable across all categories of stakeholders interviewed. Health providers and community DOT workers perceived the potential usefulness and ease of use. In contrast, patients perceived the benefits of saving time and money because of the minimal need to travel to clinics for in-person monitVDOT was acceptable across all categories of stakeholders interviewed. Health providers and community DOT workers perceived the potential usefulness and ease of use. In contrast, patients perceived the benefits of saving time and money because of the minimal need to travel to clinics for in-person monitoring. Emergent themes included privacy concerns about unintended disclosure of TB disease status and the lack of skills required to use the VDOT technology. The respondents identified external variables, such as limited access to the internet and electricity. The majority of participants perceived the costs of acquiring a smartphone and paying for internet access as significant barriers to the use of VDOT. Female patients expressed concerns about how recording videos using the VDOT app might interfere with their domestic work time, thereby becoming an inconvenience.oring. Emergent themes included privacy concerns about unintended disclosure of TB disease status and the lack of skills required to use the VDOT technology. The respondents identified external variables, such as limited access to the internet and electricity. The majority of participants perceived the costs of acquiring a smartphone and paying for internet access as significant barriers to the use of VDOT. Female patients expressed concerns about how recording videos using the VDOT app might interfere with their domestic work time, thereby becoming an inconvenience CONCLUSIONS VDOT was universally perceived as acceptable and beneficial to the main TB stakeholders in the urban study setting. However, we identified perceived privacy concerns, limited technology skills, and costs related to using VDOT. We recommend careful consideration of the potential barriers when adopting mHealth tools for monitoring treatment adherence in this local African context.

A Holistic Model Proposal to Better Understand Mobile Purchases

2021 ◽  
Vol 17 (3) ◽  
pp. 84-97
Author(s):  
Sinda Agrebi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Mobile Internet ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Holistic Model ◽  
Acceptance Model

This research suggests a model to explain mobile purchase intention via smartphones based on the technology acceptance model to which specific variables to the m-commerce context were added: perceived risk, innovativeness, ubiquity, and trust in mobile internet. To that aim, a quantitative study was conducted with 400 French mobile users (200 buyers and 200 non-buyers) and was based on a purchase simulation of a train ticket on a mobile site up to the point of payment. The results show that the usefulness (explained by the innovativeness, the ubiquity and trust toward mobile Internet) and the perceived risk (explained by the innovativeness) have an impact on the intention to use unlike the perceived ease of use.

Strategic Perspectives in Mobile Banking

2011 ◽  
pp. 420-428
Author(s):  
Achraf Ayadi ◽  
Chantal Ammi
Keyword(s):  
Mobile Networks ◽  
Value Added ◽  
Theoretical Framework ◽  
Mobile Internet ◽  
The Internet ◽  
Mobile Service ◽  
Mobile Banking ◽  
Critical Factors ◽  
Technological Changes ◽  
Mobile Business

The convergence of the Internet and mobile networks has created new opportunities and applications. Considering mobile business only as an extension of the traditional web can lead to missing out on unique and differentiable qualities for new value-added opportunities. Mobile banking is considered as potentially one of the most value-added and important mobile service available. The chapter examines the technological changes in mobile networks and the innovative attributes of mobile Internet. It advances the theoretical framework of innovation in services to develop a customer centric analysis of m-banking value proposition. The chapter goes on to discuss critical factors in the diffusion of m-Banking and explores reasons of failure and further prospects of success.

scholarly journals Influence of Trust on the Spread of Mobile Terminal Products

2020 ◽  
Vol 179 ◽  
pp. 02049
Author(s):  
Wang Sailan
Keyword(s):  
Technology Acceptance ◽  
Interpersonal Communication ◽  
Influence Factors ◽  
Mobile Terminal ◽  
Mobile Commerce ◽  
Mobile Internet ◽  
Mobile Service ◽  
Data Source ◽  
Acceptance Model ◽  
Expectation Confirmation

In the era of mobile Internet, expanding the spread influence is an effective way to obtain the competitive advantage for mobile terminal products. Based on the technology acceptance model and expectation confirmation theory and combined with the characteristics of tourism mobile commerce, a theoretical model was constructed to influence the degree of trust in mobile service. The questionnaire survey of 240 users who used the tourism mobile commerce as the data source paid special attention to the establishment of the trust degree, and proved that expectation confirmation, brand recognition and interpersonal communication were the key influence factors on the degree of trust.

Mobile Internet

2011 ◽  
pp. 276-288 ◽  
Author(s):  
Anne Kaikkonen
Keyword(s):  
Mobile Phones ◽  
Contextual Information ◽  
Mobile Internet ◽  
User Studies ◽  
The Internet ◽  
User Experiences ◽  
Internet Users ◽  
Web Access ◽  
New Challenges ◽  
Personal Devices

The Mobile Internet is no longer a new phenomenon; the first mobile devices supporting Web access were introduced over 10 years ago. During the past 10 years many user studies have been conducted that have generated insights into mobile Internet use. The number of mobile Internet users has increased and the focus of the studies has switched from the user interface to user experiences. Mobile phones are regarded as personal devices: the current possibility of gathering more contextual information and linking that to the Internet creates totally new challenges for user experience and design.

Mobile Phones, Developing Countries and Learning

2011 ◽  
pp. 120-137
Author(s):  
Elba del Carmen Valderrama Bahamóndez ◽  
Albrecht Schmidt
Keyword(s):  
Developing Countries ◽  
Mobile Phones ◽  
Learning Process ◽  
Internet Access ◽  
Developed Countries ◽  
The Other ◽  
The Internet ◽  
Developing Regions ◽  
The World ◽  
Educational Applications

The Internet and computers are accessible to only half of the population in the world. For the other half, computers and the Internet are almost alien concepts. This half has no medium for gathering information, and they are computer illiterate. In addition, it is well-known, that the use of computers and the Internet, directly and indirectly, enhance the learning process. Therefore, students from under privileged areas of developing regions of the world are, clearly, at a disadvantage compared to their peers in developed countries. However, mobile phones could change this situation. In developing countries, mobile phones are far more accessible than computers or Internet access. This high accessibility together with the multiple functionalities of mobile phones, allow for the potential to build feasible educational applications that enhance the learning experiences of students in developing countries. Such opportunities enable the students’ experiences to be made proportionate to the other half of the world, with a real mechanism for gathering information.

An Assessment of Mobile Internet Usage in a Rural Setting of a Developing Country

2018 ◽  
Vol 9 (2) ◽  
pp. 47-59
Author(s):  
Emmanuel Eilu
Keyword(s):  
Social Media ◽  
Rural Communities ◽  
Mobile Phones ◽  
Internet Use ◽  
Mobile Internet ◽  
Sub Saharan Africa ◽  
Rural Setting ◽  
The Internet ◽  
Limiting Factor ◽  
Sub Saharan

In sub-Saharan Africa, studies show that the key driver for mobile Internet use is social media. However, despite the global reach and proliferation of the Internet and mobile phones, research on mobile Internet use in rural communities in Sub-Saharan Africa is lacking. There is very little research on how rural communities in Sub-Saharan Africa use the Internet, yet a number of studies have shown that there are unique technological needs of rural communities. The purpose of this article is to explore and understand how marginalized rural people in a sub-Saharan African country like Uganda use the Internet, and the factors that limit the use of this technology. This research found out that sports websites accessed through mobile phones were a more substantial indicator of mobile Internet use in Arapai sub-county. This is contrary to what much of the literature presents that the reason for going online in Sub-Saharan Africa is to access social media networking sites. The research also found out that the most limiting factor for accessing the Internet was poor network connectivity.

Extending TAM and IDT to Predict the Adoption of the Internet for B-to-B Marketing Activities

2009 ◽  
Vol 5 (4) ◽  
pp. 68-85 ◽  
Author(s):  
Riyad Eid
Keyword(s):  
Technology Acceptance ◽  
Diffusion Theory ◽  
Ease Of Use ◽  
Relative Advantage ◽  
The Internet ◽  
Innovation Diffusion Theory ◽  
Marketing Activities ◽  
Acceptance Model ◽  
Business To Business ◽  
Positive Effect

There has been considerable Research into the usage of the Internet for Business-to-Business (B-to-B) marketing activities in recent years. The need to understand how and why B-to-B companies utilize the Internet is important for researchers and practitioners alike. This study combines Davis’ model-the Technology Acceptance Model (TAM)- and Roger’s Theory- the Innovation diffusion Theory (IDT) to understand the process of Internet adoption for marketing purposes. It makes a comprehensive review of information technology, information systems, and marketing literature to locate factors that predict Internet use for marketing purposes. Moreover, it extends both TAM and IDT to find out factors that affect relative advantage, ease of use and compatibility of using the Internet for B-to-B marketing activities. Using a sample of 123 UK companies utilize the Internet, we found a substantial positive effect of the proposed factors on the Internet usage for B-to-B marketing activities.

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