Marketing-Mix Metamorphosis and New Trusted Business Practices

2021 ◽  
pp. 46-66
Author(s):  
Dário de Oliveira Rodrigues
Keyword(s):  
Marketing Mix ◽  
The Internet ◽  
Business Practices ◽  
Dynamic Price ◽  
Blockchain Technology ◽  
Secure Place ◽  
The Impact ◽  
The Internet Of Things ◽  
Beta Version ◽  
Perfect Storm

This chapter discusses the impact on the marketing-mix due to the confluence of the internet of things and the internet of value which seems to be made possible by the blockchain technology. This “perfect storm” induces a vortex of reliability and business trust between people (“peer-to-peer”) and machines (“bot-to-bot”), without the traditional need of third parties to ensure confidence in a negotiation. This implies innovative business practices and self-executing contracts that will take place in a more decentralized and trustworthy environment, speeding up the metamorphosis of the four marketing-mix elements in such a way that marketers will have to deal with a “product” that is always in a “beta-version”; a dynamic “price” that initially has to be free; an atomized “promotion” of reliable messages found by costumers (not the opposite); and a new virtual secure “place,” which is made possible due to augmented reality and blockchain.

Tendencies of development of modern innovative technologies and the digital economy

2018 ◽  
Vol 35 (2) ◽  
pp. 40-47
Author(s):  
S. M. Doguchaeva
Keyword(s):  
Internet Of Things ◽  
Digital Economy ◽  
Digital Transformation ◽  
The Internet ◽  
Successful Development ◽  
Innovative Technologies ◽  
Digital World ◽  
Blockchain Technology ◽  
The Internet Of Things

The era of digital transformation provides the opportunity for leading companies to change priorities - to begin to take care of the support environment using innovative technologies and become a leading creative platform open for innovation. The successful development of the digital world, the blockchain technology, the Internet of things – the mechanism which will change the financial world. 

scholarly journals Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing

2021 ◽  
Vol 13 (2) ◽  
pp. 20
Author(s):  
Evelina Francisco ◽  
Nadira Fardos ◽  
Aakash Bhatt ◽  
Gulhan Bizel
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Online Survey ◽  
Video Conferencing ◽  
Marketing Mix ◽  
The Internet ◽  
Exploratory Research ◽  
Social Media Platforms ◽  
The Impact ◽  
Made In

The COVID-19 pandemic and the resulting stay-at-home orders have disrupted all aspects of life globally, most notably our relationship with the internet and social media platforms. People are online more than ever before, working and attending school from home and socializing with friends and family via video conferencing. Marketers and brands have been forced to adapt to a new normal and, as a result, have shifted their brand communication and marketing mix to digital approaches. Hence, this study aims to examine the shift of influencer marketing on Instagram during this period and the possible future implications. By employing an online survey for exploratory research, individuals answered questions addressing their perceptions about the impact of the pandemic, brands and influencers’ relationship, and the overall changes made in marketing strategy.

Interface Trends in Human Interaction, the Internet of Things, and Big Data

2018 ◽  
pp. 4210-4222
Author(s):  
William J. Gibbs
Keyword(s):  
Big Data ◽  
Internet Of Things ◽  
Television News ◽  
Information Services ◽  
Human Interaction ◽  
The Internet ◽  
Media Convergence ◽  
The Impact ◽  
The Internet Of Things

In this chapter, I examine trends in today's news-orientated interfaces and the impact of digital interfaces on news consumption. Digital interfaces will be differentiated from traditional informational sources such as newspapers and television news. Additionally, I will explore several major characteristics or trends germane to today's news interfaces and their implications for how people consume news and, more generally, for how they transform information services: a) rapid innovation, b) interactivity, c) social, d) standardization, e) scale, f) media convergence and, g) the Internet of Things and Big Data.

Internet of Things Applications

2016 ◽  
pp. 397-427 ◽  
Author(s):  
Mahmoud Elkhodr ◽  
Seyed Shahrestani ◽  
Hon Cheung
Keyword(s):  
Quality Of Life ◽  
Internet Of Things ◽  
Mobile Devices ◽  
Physical Space ◽  
The Internet ◽  
Everyday Objects ◽  
Iot Applications ◽  
The Impact ◽  
The Internet Of Things

The Internet of Things (IoT) brings connectivity to about every objects found in the physical space. It extends connectivity not only to computer and mobile devices but also to everyday objects. From connected fridges, cars and cities, the IoT creates opportunities in numerous domains. This chapter briefly surveys some IoT applications and the impact the IoT could have on societies. It shows how the various application of the IoT enhances the overall quality of life and reduces management and costs in various sectors.

The Internet of Things and Blockchain Technologies Adaptive Trade Systems in the Virtual World

2021 ◽  
pp. 118-136
Author(s):  
Vardan Mkrttchian
Keyword(s):  
Electronic Commerce ◽  
Virtual World ◽  
Digital Economy ◽  
The Internet ◽  
Continuous Growth ◽  
Republic Of China ◽  
Blockchain Technology ◽  
Intellectual Knowledge ◽  
The Internet Of Things ◽  
Similar Task

This chapter presents artificial and natural intelligence technologies. As part of the digital economy of the virtual world program, it is envisaged to increase the efficiency of electronic commerce and entrepreneurship; a similar task has been set by the leadership of the People's Republic of China. At present, thinking in the virtual world and China is radically transforming, along with methodological approaches to the development of trade policy and its tools in the digital economy. It is these circumstances that determine the relevance of the study, the results of which are presented in this chapter. Development of the fundamental foundations for improving the efficiency of electronic commerce and entrepreneurship in virtual world and China based on the virtual exchange of intellectual knowledge using blockchain technology and implementation multi-chain open source platform is the goal. An acceleration of scientific and technological progress in all areas of knowledge raises the task for ensuring the continuous growth of professional skills throughout the whole life.

Improving Opportunities in Healthcare Supply Chain Processes via the Internet of Things and Blockchain Technology

2021 ◽  
pp. 1635-1654
Author(s):  
Raja Jayaraman ◽  
Khaled Salah ◽  
Nelson King
Keyword(s):  
Supply Chain ◽  
Internet Of Things ◽  
The Internet ◽  
Chain Process ◽  
Product Recalls ◽  
Chain Processes ◽  
Blockchain Technology ◽  
Compromise Patient Safety ◽  
Supply Chain Process ◽  
The Internet Of Things

Despite key advances in healthcare informatics and management, little progress to address supply chain process-related problems has been made to date. Specifically, key healthcare supply chain processes include product recalls, monitoring of product supply shortages, expiration, and counterfeits. Implementing and executing these processes in a trusted, secure, efficient, globally accessible and traceable manner is challenging due to the fragmented nature of the healthcare supply chain, which is prone to systemic errors and redundant efforts that may compromise patient safety and impact health outcomes adversely. Blockchain, combined with the Internet of things (IoT), is an emerging technology that can offer a practical solution to these challenges. Accordingly, IoT blockchain offers a superior way to track and trace products via a peer-to-peer distributed, secure, and shared ledger of the blockchain network. This article highlights key challenges related to healthcare supply chains, and illustrates how IoT blockchain technologies can play a role in overcoming these challenges now and in the near future.

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