Use and Misuse of Technology in Marketing

2021 ◽  
pp. 106-116
Author(s):  
Sabeeha Fatma
Keyword(s):  
Information Technology ◽  
Knowledge Management ◽  
Smart Phone ◽  
Smart Cards ◽  
Customer Relationship ◽  
Gps Tracking ◽  
Special Focus ◽  
Basic Requirement ◽  
Computational Speed ◽  
Mass Marketing

This article describes how the recent breakthrough in information technology has changed in day-to-day life. The smart phone rules the minds and hearts of a major chunk of the population. Internet has become a basic requirement of many a people. Although technology has affected all functional area of business, marketing is feeling the heat even more. The leap in the information technology replaced mass marketing with one-to-one marketing. Customer relationship, knowledge management, database marketing became the buzz words during 1990s. Search services, biometrics and smart cards, enhanced computational speed, M-commerce, and GPS tracking have changed the way marketing is done. However, technology is often misused by marketers to lure customers on wrong premises. Marketers may at times misuse technology for their vested interest. The article discusses the various cases where technology has been misused by the marketers. The article explores the technological innovations in marketing and the potential misuse of technology with special focus on cases from India.

Use and Misuse of Technology in Marketing

2018 ◽  
Vol 9 (1) ◽  
pp. 27-36
Author(s):  
Sabeeha Fatma
Keyword(s):  
Information Technology ◽  
Smart Phone ◽  
Customer Relationship ◽  
Gps Tracking ◽  
Database Marketing ◽  
Technological Innovations ◽  
Special Focus ◽  
Functional Area ◽  
Computational Speed ◽  
Mass Marketing

This article describes how the recent breakthrough in information technology has changed in day-to-day life. The smart phone rules the minds and hearts of a major chunk of the population. Internet has become a basic requirement of many a people. Although technology has affected all functional area of business, marketing is feeling the heat even more. The leap in the information technology replaced mass marketing with one-to-one marketing. Customer relationship, knowledge management, database marketing became the buzz words during 1990s. Search services, biometrics and smart cards, enhanced computational speed, M-commerce, and GPS tracking have changed the way marketing is done. However, technology is often misused by marketers to lure customers on wrong premises. Marketers may at times misuse technology for their vested interest. The article discusses the various cases where technology has been misused by the marketers. The article explores the technological innovations in marketing and the potential misuse of technology with special focus on cases from India.

Implementasi Sistem Rekam Medis Pasien Menggunakan Pendekatan Customer Relationship Management (CRM)

2018 ◽  
Vol 7 (2) ◽  
pp. 180
Author(s):  
Wiyanto Wiyanto ◽  
Fajar Butsianto ◽  
Karsito Karsito
Keyword(s):  
Information Technology ◽  
Information System ◽  
Medical Record ◽  
Customer Relationship Management ◽  
Unified Modeling Language ◽  
Relationship Management ◽  
Customer Relationship ◽  
Design System ◽  
System Validation ◽  
Iso 9126

Information technology is rapidly developed in this century that impact to various aspects of the organization really need information technology to support the performance and everyday business processes. In health services, information technology is required to process and storage the patient medical records, so that the patient's medical record is well preserved, and competitive advantage can be obtained between patient and polyclinic. The application of Customer Relationship Management (CRM) approach can be developed by implementing information system of medical record history to get new patient and retain existing patient, improving relationship with patient and maintaining patient loyalty as well as supporting the company/organization to provide excellent service to customers in real time through the advantage of information technology. The aims of this research are to understand patient medical record by CRM approach and Unified Modeling Language (UML) for system design, system validation using Forum Group Discussion (FGD), and using software testing Model ISO 9126. The result of this research are Medical Record History Information System and the result of system validation with FGD is 100% accepted, the result of system test using Model ISO 9126 is good with success rate 82,86%, so it can give contribution to polyclinic.

Model Knowledge Management System Konseling Mahasiswa Berbasis Cloud Computing

CCIT Journal ◽  
2019 ◽  
Vol 12 (2) ◽  
pp. 138-148
Author(s):  
H. Abdul Hamid Arribathi ◽  
Dedeh Supriyanti ◽  
Lusyani Sunarya
Keyword(s):  
Information Technology ◽  
Cloud Computing ◽  
Knowledge Management ◽  
Management System ◽  
Positive Impact ◽  
Professional Staff ◽  
Knowledge Management System ◽  
Literature Study ◽  
Student Counseling ◽  
The World

Information technology is increasingly developing and has a positive impact on the world of education. The implementation of student counseling with a Knowledge Management System is one of the contributions of information technology in the world of education. Many benefits provided by the Student Counseling Knowledge Management System, in managing the knowledge needed by the counselor section to document student consultations. The development and implementation of a KMS counseling system costs more to employ professional staff to maintain and improve; KMS student counseling application; For this reason, it is necessary to design a Cloud Computing-based Student Counseling Knowledge Management System. The research method carried out in the first stage is to collect data and information about Knowledge Management and Student Counseling, and how to use it to create a Knowledge Management System Application, Student Counseling Based on cloud computing. Furthermore, conducting a literature study and literature review, system design is in the form of data architecture compounding, process design, network design, and user interface design. The design results of this system can facilitate educational institutions in conducting online cloud computing-based student counseling

Analisis Pembangunan Sistem Informasi Pengelolaan Lingkungan Bebas Sampah Terintegrasi di Wilayah Pariwisata Indonesia

2018 ◽  
Vol 8 (2) ◽  
pp. 54-61
Author(s):  
Leonardi Paris Hasugian ◽  
Sintya Sukarta ◽  
Raden Fenny Syafariani
Keyword(s):  
Information Technology ◽  
Knowledge Management ◽  
Management System ◽  
Visual Communication ◽  
Knowledge Management System ◽  
Communication Media ◽  
Tourism Destination ◽  
Technology Knowledge ◽  
Index Terms

Cleanliness is one of many other indicator that have to be held by a tourism destination. It mean that the tourism destination should be clean from garbage or any other dirty things. Indonesia is a tourism destination that have been known as a beautiful and humble country to be visited. As a tourism country, Indonesia should also give a big concern to the cleanliness issue. Various criticisms and suggestions always delivered to the manager or government of the tourist sites, but the response from them was null. There have to be a research to find out what is the root of the environment cleanliness problem and which part of the improvement that was missed. This study covers how to integrate all the stakeholder by using Information Technology in order to address the environment cleanliness issue. Existing policy established will be the basis for analyzing, designing, implementing, and evaluating a product in addressing the issues of garbage. The research is developed under the PEST and SWOT method, and using the Knowledge Management System. Visual Communication Media is a product that was built to help people in controlling the outstanding garbage. Information technology is built to become a medium in managing information related to garbage problems. Meanwhile, Counseling and Socializing is held to provide learning of the importance in maintaining hygiene. The integration of these things is monitored and evaluated to obtain a comprehensive improvement. Index Terms—Cleanliness, Information Technology, Knowledge Management System.

Prospects & Challenges of Implementing Knowledge Management System in IT Industry

2018 ◽  
Vol 7 (1) ◽  
Author(s):  
Syed Mubashir Ali ◽  
Asim Iftikhar
Keyword(s):  
Information Technology ◽  
Knowledge Management ◽  
Information Sources ◽  
Knowledge Management System ◽  
Management Systems ◽  
Future Research ◽  
Recent Past ◽  
It Industry ◽  
Strategic Information ◽  
Strategic Information Systems

Recent past has seen an epidemic growth in the adoption of strategic information systems. In order to be successful, enterprises are putting in huge investments into implementation of information technology (IT) and knowledge management systems (KMS). KMS implementation in an IT industry has been discussed in this paper. Several challenges including multiple information sources, access control, and employee’s mistrust among others are being identified along with their possible solutions. Later foreseen benefits of KMS implementation including quicker problem identification, faster response time, and cost saving among others are being highlighted. The paper concludes with revealing future research possibilities.

Knowledge management strategies for sustaining Lesson Study

2019 ◽  
Vol 9 (2) ◽  
pp. 167-178
Author(s):  
Eric C.K. Cheng
Keyword(s):  
Information Technology ◽  
Knowledge Management ◽  
Hong Kong ◽  
Knowledge Sharing ◽  
Lesson Study ◽  
Structural Equation ◽  
Explicit Knowledge ◽  
Relative Effectiveness ◽  
Management Strategies ◽  
Content Type

Purpose The purpose of this paper is explore the relative effectiveness of people-based and information technology-based knowledge management (KM) strategies as implemented by principals in Hong Kong schools to facilitate and sustain Lesson Study for teachers’ knowledge sharing and internalization. Design/methodology/approach Data from 184 principals in Hong Kong were collected by a cross-sectional quantitative survey. Confirmatory factor analysis and reliability tests have been used to examine the constructed validity and reliability of the instrument. A structural equation model was applied to confirm the predictive effect of people-based and information technology-based KM strategies on teachers’ knowledge sharing and internalization through Lesson Study. Findings Results show that people-based KM strategy predicts knowledge sharing and internalization by and among teachers. However, while information technology-based knowledge management strategies predict teachers’ knowledge sharing, they do not predict how effectively they internalize knowledge. Practical implications Cultivating communities of practice, professional learning communities and mentoring schemes in schools can nurture a knowledge-sharing culture to facilitate and sustain Lesson Study for teacher learning. Institutionalizing an information technology system can help teachers to retrieve, share and store the school’s explicit knowledge. Originality/value The paper not only suggests school management strategies and practices for school leaders to facilitate and sustain Lesson Study, but also brings a new research dimension, KM, to the research area.

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