scholarly journals Using Twitter in Political Campaigns

2015 ◽  
Vol 6 (1) ◽  
pp. 1-15 ◽  
Author(s):  
Rodrigo Sandoval-Almazan
Keyword(s):  
Social Media ◽  
Political Campaigns ◽  
The Political ◽  
Presidential Candidate ◽  
Political Campaign ◽  
Political Candidates ◽  
Twitter Users

Social media has invaded elections in Mexico. However, the power of citizens through the use of this platform is still unknown. Many citizens criticize political candidates using Twitter, others build networks and some others try to collaborate with candidates. This research is focused in understanding this kind of behavior, analyzing the case of the presidential candidate Enrique Peña Nieto (PRI) in Mexico who won the presidency with a large participation but without the support of Twitter users. After two online protests against this presidential candidate - #IamnotProletariat and #Iam132 – political image could have been undermined and voters could have thought differently. But this was not the case and despite of this, the candidate won. The challenge to understand this online protest and its link to the political campaign is addressed in this paper.

Using Twitter in Political Campaigns

2019 ◽  
pp. 710-726 ◽  
Author(s):  
Rodrigo Sandoval-Almazan
Keyword(s):  
Social Media ◽  
Political Campaigns ◽  
The Political ◽  
Presidential Candidate ◽  
Political Campaign ◽  
Political Candidates ◽  
Twitter Users

Social media has invaded elections in Mexico. However, the power of citizens through the use of this platform is still unknown. Many citizens criticize political candidates using Twitter, others build networks and some others try to collaborate with candidates. This research is focused in understanding this kind of behavior, analyzing the case of the presidential candidate Enrique Peña Nieto (PRI) in Mexico who won the presidency with a large participation but without the support of Twitter users. After two online protests against this presidential candidate - #IamnotProletariat and #Iam132 – political image could have been undermined and voters could have thought differently. But this was not the case and despite of this, the candidate won. The challenge to understand this online protest and its link to the political campaign is addressed in this paper.

Political Messaging in Digital Spaces

2017 ◽  
pp. 72-90 ◽  
Author(s):  
Rodrigo Sandoval-Almazan
Keyword(s):  
The Political ◽  
Presidential Candidate ◽  
Political Candidates ◽  
Political Message ◽  
Twitter Users ◽  
Digital Spaces

Political messaging is adapting to new digital spaces. However, the power of citizens through the use of this digital spaces is still unknown. Many citizens criticize political candidates using Facebook or Twitter, others build networks in Snapchat and some others try to collaborate with candidates using Periscope or WhatsApp. This research is focused in understanding this adaptation of political message on this platforms, analyzing the case of the presidential candidate Enrique Peña Nieto (PRI) in Mexico who won the presidency with a large participation but without the support of Twitter users. After two online protests against this presidential candidate - #IamnotProletariat and #Iam132 – political image could have been undermined and voters could have thought differently. But this was not the case and despite of this, the candidate won. The challenge to understand this online protest and its link to the political message is addressed in this paper.

scholarly journals MENGADU GAGASAN LEWAT IKLAN (Analisis Semiotika Political Campaign Jokowi dan Prabowo)

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Thibbur Ruhany
Keyword(s):  
Social Media ◽  
Economic System ◽  
Key Words ◽  
Political Advertising ◽  
Communication Styles ◽  
The Political ◽  
Presidential Candidate ◽  
Infrastructure Development ◽  
Political Campaign ◽  
Presidential Candidates

The 2019 election is so special, apart from the rising political temperature in Indonesia, the elections is also like a rematch of the 2014 elections that brought together two strong candidates, Joko Widodo and Prabowo Subianto as presidential candidates. Each candidate collides with ideas to win public sympathy and influence voter behavior through political advertising. This study will examine the ideas of Jokowi and Prabowo's government through political advertising. The advertisement that will be used as the main analytical material in this paper is political advertising on social media through the Youtube platform, namely the Sarjana Kerja Kerja Kerja! and the advertisement of Arwah si Manis Jembatan Ancur. Findings suggest that in packaging the ideas related to their campaign programs, each candidate has different communication styles and approaches. Sarjana Kerja Kerja Kerja! contains criticism of Indonesia Kerja slogan. This advertisement conveys reality criticism that is not in accordance with Jokowi's Nawacita expectations and offers solutions to changes in the economic system, prosperous, and independent Indonesia. Whereas through the political campaign si Manis Jembatan Ancur, a message was found on the success of infrastructure development in the Jokowi era which was not only focused on big cities but also to remote villages as illustrated in the background of the advertisement. In this advertisement there is a campaign content where one of them is the figure of cleric who has many similarities with Jokowi's vice-presidential candidate, K.H. Ma'ruf Amin is synonymous with santri. Key Words; Semiotics, Sanders Pierce, Political Campaign, Jokowi Prabowo

Political Messaging in Digital Spaces

2019 ◽  
pp. 1203-1221
Author(s):  
Rodrigo Sandoval-Almazan
Keyword(s):  
The Political ◽  
Presidential Candidate ◽  
Political Candidates ◽  
Political Message ◽  
Twitter Users ◽  
Digital Spaces

Political messaging is adapting to new digital spaces. However, the power of citizens through the use of this digital spaces is still unknown. Many citizens criticize political candidates using Facebook or Twitter, others build networks in Snapchat and some others try to collaborate with candidates using Periscope or WhatsApp. This research is focused in understanding this adaptation of political message on this platforms, analyzing the case of the presidential candidate Enrique Peña Nieto (PRI) in Mexico who won the presidency with a large participation but without the support of Twitter users. After two online protests against this presidential candidate - #IamnotProletariat and #Iam132 – political image could have been undermined and voters could have thought differently. But this was not the case and despite of this, the candidate won. The challenge to understand this online protest and its link to the political message is addressed in this paper.

How Political Candidates' Use of Facebook Relates to the Election Outcomes

2017 ◽  
Vol 59 (1) ◽  
pp. 77-96 ◽  
Author(s):  
Hsin-Chen Lin
Keyword(s):  
Social Media ◽  
Political Campaigns ◽  
Vote Share ◽  
Political Marketing ◽  
Political Candidates ◽  
The Past ◽  
Use Of Social Media ◽  
Municipal Election ◽  
Online Fans ◽  
The Relationship

This paper examines the relationship between political candidates' use of Facebook and their election outcomes (vote share and election success). The use of social media in political marketing campaigns has grown dramatically over the past few years. It is also expected to become even more critical to future political campaigns, as it creates two-way communication and engagement that stimulates and fosters candidates' relationships with their supporters. Online Facebook data were acquired for all 84 candidates running in a municipal election in Taiwan. Results suggest that a candidate's Facebook presence, the type of account they use, the authentication of the account, and the number of online fans they have are related to their election outcomes.

scholarly journals ‘Yo Te AMLO’: Sentimentalism, threat and affective flows in political campaign song videos in Mexico

2020 ◽  
pp. 016344372097424
Author(s):  
Andrew Green
Keyword(s):  
Power Relations ◽  
Analytical Approach ◽  
National Election ◽  
Political Campaigns ◽  
Music Videos ◽  
Political Campaign ◽  
Political Candidates ◽  
Emerging Democracies ◽  
Rich Media ◽  
The Rich

Campaign song created as part of Mexico’s 2018 national election, usually circulated as part of music videos, produced citizenship as intimate, sentimental, affectionate and partial. In music videos published online, often anonymously, musicians sought to develop affective links with political candidates, negotiating intimate pathways for the construction of democratic subjectivities. Such videos pose difficult questions for the notion of the rational, information-driven voter. In this article I take a partly ethnographic, partly analytical approach to explore the rich set of affordances these videos present for the construction of political coalitions within emerging democracies. Exploring Brian Massumi’s theory of ‘ontopower’, I show how overlaps between threat and love served to heighten political indeterminacy, and demonstrate some of the perverse effects of this affective entanglement on the musicians involved. These videos, I highlight, raise questions about the power relations between political campaigns and audiovisual creativity in an increasingly rich media landscape.

Bully Pulpit? Twitter Users’ Engagement With President Trump’s Tweets

2020 ◽  
pp. 089443932094657
Author(s):  
Jeffrey Lazarus ◽  
Judd R. Thornton
Keyword(s):  
Political Communication ◽  
Political Activity ◽  
The Political ◽  
Political Elites ◽  
Political Candidates ◽  
Substantive Content ◽  
Factors Influencing ◽  
Twitter Users ◽  
The Cost ◽  
High Salience

With nearly all political candidates, officeholders, and organizations using the platform, Twitter has become an important venue for political communication and engagement. In particular, Twitter lowers the cost of entry for political activity, with the result that millions of people follow and interact with political elites online. However, most studies of the political uses of twitter focus on the substance and content of tweets themselves. In contrast, we ask what influences the rates at which users engage with the tweets posted by political elites. To do this, we obtained the number of likes and retweets for each of President Trump’s tweets over a 14-month time span. Using these data, we find first that engagement varies with Trump’s net approval in the broader electorate. Second, we find that engagement varies with the substantive content of the tweet: negatively toned tweets and tweets involving foreign policy receive higher levels of engagement than other tweets. Third, we find that high-salience events—for example, the recusal of Jeff Sessions—lead to more engagement. Fourth, we find some evidence that engagement levels vary with the timing of the electoral cycle. Overall, we argue that the factors influencing Twitter engagement are in some ways similar to the factors influencing political activity more broadly, though it is possible that the fact that Trump’s use of Twitter is unique among politicians drives some of our results.

scholarly journals STRATEGY OF THE POLITICAL CAMPAIGN MODEL

2019 ◽  
Vol 4 (1) ◽  
pp. 37-53
Author(s):  
Andiwi Meifilina ◽  
Sulistyo Anjarwati
Keyword(s):  
Life Experiences ◽  
Political Campaigns ◽  
The Political ◽  
Political Campaign ◽  
Political Organizations ◽  
The Public ◽  
Female Candidates ◽  
The People ◽  
Strategy Model ◽  
The Right

The problems faced when approaching the election are many, one of which is the problem related to how to lobby politics to the public to use their voting rights so that they do not abstain. This problem that is often encountered can be solved by implementing the right political campaign model strategy. The strategy in political campaigns is a careful plan for activities to achieve specific goals where the activities carried out are carried out by political organizations or competing candidates to compete for positions in parliament in order to get the support of the mass of voters (voters) in voting. In line with Law No. 10 of 2008 concerning elections for members of the DPR, DPD and DPRD loaded with 30 percent quota for women in article 53, coupled with article 8 paragraph 1 mentioned regarding statements of at least 30 percent quota of women's representation in central party political party management as one of the requirements political parties to be able to become participants in the election. The purpose of this study was to find out in depth about the strategy of the political campaign model of female candidates in Blitar Regency as a method used by legislative candidates to attract their voters. This way of lobbying politics to the community has the aim of introducing candidates to the public through political campaigns that bring up the positive image of legislative candidates by involving the community. One way in which legislative candidates take to attract attention and get votes from various communities is starting from giving promises when campaigning. The subject of this research is that all the people and female candidates in Blitar Regency and the object of their research are the political campaign model strategies in Blitar Regency. The type of research used is qualitative research using the phenomenology approach. The phenomenology approach aims to describe the meaning of life experiences experienced by some individuals about certain concepts or phenomena by exploring the structure of human consciousness. So here the researcher wants to know the meaning of the experience experienced by the community and female candidates related to the political campaign model strategy through this phenomenology study. This research method uses a qualitative approach with interviews, observation, and documentation studies. This research produced a strategy model for political campaigns related to the phenomenon of female candidates in Blitar District.  

scholarly journals Gaya Komunikasi Politik Twitter Partai Gerindra

2021 ◽  
Vol 5 (2) ◽  
pp. 105-113
Author(s):  
Ayu Nenden Assyfa Putri
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Information Diffusion ◽  
Diffusion Theory ◽  
Political Campaigns ◽  
Communication Style ◽  
Political Organizations ◽  
Great Opportunity ◽  
Twitter Account ◽  
Twitter Users

Social media, especially Twitter, as one of the most widely used platforms on the internet, is now being used by political organizations to convey their political communication messages. This study uses a descriptive qualitative method by analyzing the communication style conveyed by the Gerindra party Twitter account to its followers. In looking for references, researchers use a systematic review method wherein the authors must describe the search to be used, determine where and when they should search, and what terms they should use. The results of this study indicate that the style of political communication conveyed by the Gerindra Twitter account has the aim of being accepted by Twitter users, whose users are young people. Unlike the political communication messages conveyed during the 2014 & 2019 elections, the Gerindra Twitter account conveys its political communication style in a relaxed and informative way. The relevance of the information diffusion theory in this study is when the Gerindra party takes advantage of the great opportunity of Twitter as a social media to communicate its political campaigns so that new voters can accept it in the future.

Facts of (Financial) Life: Political Power and Re-Visualization Strategies

2021 ◽  
pp. 135485652110455
Author(s):  
Eedan R. Amit-Danhi
Keyword(s):  
Social Media ◽  
Political Power ◽  
Qualitative Content Analysis ◽  
The Political ◽  
Cost Of Living ◽  
Political Candidates ◽  
Media Campaigns ◽  
Political Actors ◽  
Discursive Power ◽  
To Receive

Digital visualizations have seen an exponential rise in use by politicians, candidates, and other political actors. Digital visualizations are an informative and engaging genre, but when applied by political candidates, they may also be used to persuade or mislead. However, the ways in which different actors utilize them have yet to receive systematic scholarly attention. Informed by a comprehensive theoretical framework related to political power, digital visualizations, and social media campaigns, I perform grounded qualitative content analysis of all cost-of-living visualizations posted to Facebook during the 2015 Israeli election period, by both peripheral and primary political actors. I define two main argumentation strategies ( Progress Makers & Hinderers and Re-Visualized Economy) reliant on different narrative, visual, and information-oriented strategies by different actors. An overview of the findings reveals digital visualizations as a meeting ground between the political power of actors, the rhetorical power of emotionality, and the cultural-political power of numbers. I conclude with a reflection on re-visualization as a means of expanding a fourth type of power, discursive power, wherein visualizations are used as a tool for resistance by weaker actors, against the narrative of reality promoted by stronger actors, relying on the rhetorical affordances of the digital political visualization genre to increase their political power. Digital visualizations thus offer a uniquely agile tool for political actors of all types to utilize in gaining discursive power in the competition over election narratives in the digital arena of social media.

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