scholarly journals MENGADU GAGASAN LEWAT IKLAN (Analisis Semiotika Political Campaign Jokowi dan Prabowo)

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Thibbur Ruhany
Keyword(s):  
Social Media ◽  
Economic System ◽  
Key Words ◽  
Political Advertising ◽  
Communication Styles ◽  
The Political ◽  
Presidential Candidate ◽  
Infrastructure Development ◽  
Political Campaign ◽  
Presidential Candidates

The 2019 election is so special, apart from the rising political temperature in Indonesia, the elections is also like a rematch of the 2014 elections that brought together two strong candidates, Joko Widodo and Prabowo Subianto as presidential candidates. Each candidate collides with ideas to win public sympathy and influence voter behavior through political advertising. This study will examine the ideas of Jokowi and Prabowo's government through political advertising. The advertisement that will be used as the main analytical material in this paper is political advertising on social media through the Youtube platform, namely the Sarjana Kerja Kerja Kerja! and the advertisement of Arwah si Manis Jembatan Ancur. Findings suggest that in packaging the ideas related to their campaign programs, each candidate has different communication styles and approaches. Sarjana Kerja Kerja Kerja! contains criticism of Indonesia Kerja slogan. This advertisement conveys reality criticism that is not in accordance with Jokowi's Nawacita expectations and offers solutions to changes in the economic system, prosperous, and independent Indonesia. Whereas through the political campaign si Manis Jembatan Ancur, a message was found on the success of infrastructure development in the Jokowi era which was not only focused on big cities but also to remote villages as illustrated in the background of the advertisement. In this advertisement there is a campaign content where one of them is the figure of cleric who has many similarities with Jokowi's vice-presidential candidate, K.H. Ma'ruf Amin is synonymous with santri. Key Words; Semiotics, Sanders Pierce, Political Campaign, Jokowi Prabowo

Using Twitter in Political Campaigns

2019 ◽  
pp. 710-726 ◽  
Author(s):  
Rodrigo Sandoval-Almazan
Keyword(s):  
Social Media ◽  
Political Campaigns ◽  
The Political ◽  
Presidential Candidate ◽  
Political Campaign ◽  
Political Candidates ◽  
Twitter Users

Social media has invaded elections in Mexico. However, the power of citizens through the use of this platform is still unknown. Many citizens criticize political candidates using Twitter, others build networks and some others try to collaborate with candidates. This research is focused in understanding this kind of behavior, analyzing the case of the presidential candidate Enrique Peña Nieto (PRI) in Mexico who won the presidency with a large participation but without the support of Twitter users. After two online protests against this presidential candidate - #IamnotProletariat and #Iam132 – political image could have been undermined and voters could have thought differently. But this was not the case and despite of this, the candidate won. The challenge to understand this online protest and its link to the political campaign is addressed in this paper.

scholarly journals Strategi Kampanye Joko Widodo dan Ma'ruf Amin dalam Debat Calon Presiden pada Tahun 2019

PERSPEKTIF ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 385-393
Author(s):  
Ribkha Annisa Octovina ◽  
Leo Agustino ◽  
Dede Sri Kartini
Keyword(s):  
Presidential Election ◽  
The Political ◽  
Presidential Candidate ◽  
Political Campaign ◽  
Political Debate ◽  
Campaign Strategies ◽  
Campaign Strategy ◽  
Presidential Candidates ◽  
The Media ◽  
Selection Of

This article aims to describe the political campaign strategy of Joko Widodo and Ma'ruf Amin in the presidential candidate debate in the 2019 presidential election. The problem is focused on the campaign strategy carried out by the PDI-P party to support the political debate agenda against the presidential candidates Joko Widodo and Ma'ruf Amin. In order to approach this problem, Nursal's theoretical reference is used to use the theory of political campaign strategy. The selection of this theory in this study is because it is more suitable to describe the findings of political campaign strategies for the candidate pairs Joko Widodo and Ma'ruf Amin in the 2019 presidential candidate debate that can attract sympathy or gain support as described in the preliminary study. The data were collected through interviews and analyzed qualitatively. This study concludes that in the implementation of the presidential candidate debate in the 2019 presidential election, the political campaign strategy applied by PDI Perjungan to support Joko Widodo and Ma'ruf Amin, one of which is the marketing of political products through the mass media. First, strengthen the material. Second, observing the target and determining the target for the political debate. Third, approach the media throughout the media, including media that are affiliated and unaffiliated.

scholarly journals Using Twitter in Political Campaigns

2015 ◽  
Vol 6 (1) ◽  
pp. 1-15 ◽  
Author(s):  
Rodrigo Sandoval-Almazan
Keyword(s):  
Social Media ◽  
Political Campaigns ◽  
The Political ◽  
Presidential Candidate ◽  
Political Campaign ◽  
Political Candidates ◽  
Twitter Users

Social media has invaded elections in Mexico. However, the power of citizens through the use of this platform is still unknown. Many citizens criticize political candidates using Twitter, others build networks and some others try to collaborate with candidates. This research is focused in understanding this kind of behavior, analyzing the case of the presidential candidate Enrique Peña Nieto (PRI) in Mexico who won the presidency with a large participation but without the support of Twitter users. After two online protests against this presidential candidate - #IamnotProletariat and #Iam132 – political image could have been undermined and voters could have thought differently. But this was not the case and despite of this, the candidate won. The challenge to understand this online protest and its link to the political campaign is addressed in this paper.

scholarly journals Perang Tagar Di Ruang Virtual Diskursus Politik Capres Pasca Debat Putaran Kedua

2020 ◽  
Vol 12 (1) ◽  
pp. 30
Author(s):  
Ana Fitriana P ◽  
Ema Ema ◽  
Fardiah Oktariani Lubis
Keyword(s):  
Social Media ◽  
Critical Discourse Analysis ◽  
Presidential Election ◽  
Political Discourse ◽  
Virtual Space ◽  
The Political ◽  
Virtual Communication ◽  
Presidential Candidates ◽  
Subject Pronouns ◽  
Source Of Information

This study aims to uncover the political discourse of the Presidential Candidates after the second round of debates, Jokowi VS Prabowo in virtual space. The background of the political discourse of the 2019 Presidential Election debate in the virtual space gave rise to various responses and sentiments among the supporters. After the Presidential Election debate, the hashtag war between #BohongLagiJokowi and # 02GagapUnicorn on social media Twitter became the main discussion. The aim is to disperse the power, ideology, and interests behind the presidential political discourse through the Fairclough Critical Discourse Analysis. The research method uses qualitative methods to parse the problem in research, using critical thinking as a basis for research. The results showed the tweet of Prabowo supporters trying to show stunts through language. The use of subject pronouns such as the word Mukidi to dwarf the subject, also uses the hashtags #DeletJokowi, #UnistallJokowi, and #BohongLagiJokowi as symbols of virtual communication. In contrast, the tweet of Jokowi's supporters sent a stuttering sentiment because they didn't understand the e-comer business. Hashtag # 02GagapUnicorn as a virtual symbol for organizing texts. In the order of messo or the production of text, the two supporters make a virtual symbol through the hashtag to become a topic of discussion on Twitter. In the situational or macro aspects are influenced by the post-truth phenomenon that is vague information whose source is unclear, have an impact on the inclusion of opinions on the assassination of certain characters. The advice, wise social media, understand and thoroughly source of information, is not affected by the use of certain metaphors, and at the stage of text, production needs to pay attention to the effects that will impact on the influence of social psychology of each supporter.Penelitian ini bertujuan untuk mengungkap diskursus politik Capres pasca debat putaran kedua, Jokowi VS Prabowo di ruang virtual. Dilatarbelakangi oleh lanskap diskursus politik debat Pilpres 2019 di ruang virtual yang menimbulkan berbagai tanggapan dan sentimen di antara kedua kubu pendukung. Pasca debat Pilpres perang tagar antara #BohongLagiJokowi dan #02GagapUnicorn di Twitter menjadi pembahasan utama. Tujuannya untuk membongkar kuasa, ideologi dan kepentingan di balik wacana politik Pilpres melalui analisis wacana kritis Fairclough. Metode penelitian menggunakan metode kualitatif untuk mengurai masalah dalam penelitian, dengan menggunakan pemikiran kritis sebagai dasar pijakan penelitian. Hasil penelitian menunjukan tweet warganet pendukung Prabowo berusaha menunjukkan pengkerdilan melalui Bahasa. Penggunaan kata ganti subjek seperti kata Mukidi untuk mengkerdilkan subjek, juga menggunakan tagar #DeletJokowi, #UninstallJokowi dan #BohongLagiJokowi sebagai simbol komunikasi virtual. Namun sebaliknya, tweet warganet pendukung Jokowi membuat sentimen dengan kata-kata gagap karena tidak memahami bisnis milenial (e-commerce). Tagar #02GagapUnicorn sebagai simbol virtual untuk pengorganisasin teks, sedangkan di tahapan produksi teks (messo) kedua pendukung membuat simbol virtual melalui tagar (#) untuk menjadi tren topik pembahasan di Twitter. Pada aspek situasional (makro) dipengaruhi oleh fenomena post-truth yaitu informasi-informasi samar yang tidak jelas sumbernya, berdampak terhadap penggiringan opini terhadap pembunuhan karakter tertentu. Sarannya, bijak bermedia sosial, pahami dan teliti sumber informasinya, tidak terpengaruh terhadap penggunaaan metafora tertentu, serta pada tahap produksi teks perlu memperhatikan efeknya yang akan berdampak pada pengaruh psikologi sosial masing-masing pendukung. 

scholarly journals Don’t Republicans Tweet Too? Using Twitter to Assess the Consequences of Political Endorsements by Celebrities

2019 ◽  
Vol 18 (1) ◽  
pp. 144-160
Author(s):  
Jan Zilinsky ◽  
Cristian Vaccari ◽  
Jonathan Nagler ◽  
Joshua A. Tucker
Keyword(s):  
Social Media ◽  
Presidential Election ◽  
Presidential Candidate ◽  
Hillary Clinton ◽  
Donald Trump ◽  
Presidential Candidates ◽  
Political Preferences ◽  
The Social ◽  
Decision To Stay ◽  
Presidential Election Campaign

Michael Jordan supposedly justified his decision to stay out of politics by noting that Republicans buy sneakers too. In the social media era, the name of the game for celebrities is engagement with fans. So why then do celebrities risk talking about politics on social media, which is likely to antagonize a portion of their fan base? With this question in mind, we analyze approximately 220,000 tweets from 83 celebrities who chose to endorse a presidential candidate in the 2016 U.S. presidential election campaign to assess whether there is a cost—defined in terms of engagement on Twitter—for celebrities who discuss presidential candidates. We also examine whether celebrities behave similarly to other campaign surrogates in being more likely to take on the “attack dog” role by going negative more often than going positive. More specifically, we document how often celebrities of distinct political preferences tweet about Donald Trump, Bernie Sanders, and Hillary Clinton, and we show that followers of opinionated celebrities do not withhold engagement when entertainers become politically mobilized and do indeed often go negative. Interestingly, in some cases political content from celebrities actually turns out to be more popular than typical lifestyle tweets.

Mousa-Aboulfotouh the First Arab Presidential Debate in History

2016 ◽  
pp. 113-131
Author(s):  
Mai Samir El-Falaky
Keyword(s):  
Political Conflict ◽  
The Political ◽  
Rhetorical Strategies ◽  
Political Campaign ◽  
Functional Theory ◽  
Presidential Candidates ◽  
Political Situation ◽  
Mediated Discourse ◽  
Presidential Debate

This study extends the application of the Functional Theory of Political Campaign Discourse to investigate the nature of the first Arab presidential debate in history. The study also shows how such mediated discourse has been influenced by rhetorical use of the presidential candidates. It is found that the distribution of speech functions represented in attacks, acclaims and defenses has important significances in such kind of discourse. The theory hypothesizes that ‘acclaims' are more common than attacks or defenses in debates and the analysis confirms such hypothesis. The analysis of this first Arab presidential debate reflects significant rhetorical strategies analysed within the framework of the Theory of Political Campaign Discourse. The findings depict the role of media as an influence on the political situation in Egypt at the climate of political conflict especially when the two candidates have totally different political and ideological backgrounds.

scholarly journals Virtual Trolling On Political Debate Of 2018 Brazilian Presidential Election: Which “wing” can be blamed?

2019 ◽  
Vol 13 (1) ◽  
Author(s):  
Bruno Conrado Demartini Antunes ◽  
Alexandre Cappellozza
Keyword(s):  
Social Media ◽  
Presidential Election ◽  
Presidential Elections ◽  
The Political ◽  
Presidential Candidate ◽  
Sources Of Information ◽  
Political Debate ◽  
Digital Platforms ◽  
Internet Culture ◽  
Using Data

Social media is already one of the main sources of information for online users. In this context, the political debate has taken account of social media during the 2018 Brazil Presidential Election, where Brazilian virtual militants exchanged the debate to clash themselves. Offenses had the characteristics of trolling: a marginalized Internet culture that is increasingly appearing in the mainstream of social media This study aims to analyze how trolling actions could be perceived during the 2018 Brazilian elections, polarized between right and left-wings, by performing social network analysis using data from Twitter. Our results show that personal attacks intended to defame the participants and their ideologies before elections. Their influences on social media have shaped the patterns of attacks among militants on digital platforms, as well as endangering democratic values because of their ideals. The Brazilian presidential elections of 2018 demonstrate that trolling behavior produces a bellicose discourse on social media, where all sides influence and attack each other, which can lead to undemocratic discourses. Therefore, trolling behavior resulted in voters who were more concerned with debasing their opponents than paying attention to their presidential candidate proposals.

scholarly journals What kind of populism? Tone and targets in the Twitter discourse of French and American presidential candidates

2020 ◽  
Vol 35 (5) ◽  
pp. 453-468
Author(s):  
Peter Maurer ◽  
Trevor Diehl
Keyword(s):  
Social Media ◽  
The United States ◽  
The Political ◽  
Presidential Candidates ◽  
The Public ◽  
High Profile ◽  
Political Ideologies ◽  
Political Spectrum ◽  
Use Of Social Media ◽  
Late Modern

Insurgent candidates from across the political spectrum are increasingly turning to social media to directly engage the public. Social media offer a platform that favours affect and personality, both key components of populist-style rhetoric, a label that is often attached to politicians outside the political establishment. Despite noteworthy exceptions, few cross-national studies of high-profile candidates’ use of social media exist, and even less is known about how candidates representing various political ideologies employ affect alongside populism. To advance the state-of-the-art, this study examines the sentiment and rhetorical targets of attack in the Twitter feeds ( N = 25,825 tweets) of six presidential candidates in the United States and French election campaigns of 2016 and 2017. Employing dictionary-based quantitative analysis, the study finds variation among the candidates’ rhetoric in terms of how they employ populist themes, affect and ideology. The findings suggest that scholars should consider a more nuanced approach to populism in late-modern democracies.

scholarly journals ANALISIS SENTIMEN CALON PRESIDEN DAN WAKIL PRESIDEN PERIODE 2019-2024 PASCA DEBAT PILPRES DI TWITTER

2019 ◽  
Vol 2 (1) ◽  
pp. 21
Author(s):  
Rizka Ardiansyah
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Presidential Election ◽  
Social Networking Sites ◽  
Vice President ◽  
Presidential Candidate ◽  
Presidential Candidates ◽  
The Public ◽  
Positive Sentiment ◽  
Negative Sentiment

Social networking sites, such as Twitter and Facebook are one of the important spaces for political engagement. Twitter or Facebook have become common elements in political campaigns and elections, especially for Indonesia’s presidential election 2019. for the period 2019 - 2024 there are two presidential and vice presidential candidates namely Ir. H. Joko Widodo - Prof. Dr. K.H. Ma'ruf Amin and Lieutenant General (Ret.) H. Prabowo Subianto - H. Sandiaga Uno. B.B.A., M.B.A. the two candidates who ran for the election triggered a lot of related public opinion where the most suitable candidate to become the president of the next period. Public opinion is generally one of the determining factors for presidential candidates who will later win the election. Presidential candidate debate is the efforts of the election commission to facilitate the presidential candidates to introduce their work programs to the public while building public opinion that they are the right people to become leaders of the next period. Although of course, this is not the only major factor that shapes public opinion. The purpose of this study is to summarize the opinions of the people voiced through social media related to the election of candidates for the Indonesian President and Vice President for the period 2019-2024 post debate on the presidential election. While the benefit is to help the community so that they can understand in a broader context such as what the public opinion about presidential candidates, especially on social media Twitter. The results of this study were presidential candidate Joko Widodo - Makruf Amin obtained a 25% positive sentiment, 4.5% negative sentiment and 70.5% neutral sentiment. while the Prabowo Subianto - Sandiaga Uno pair received a 5.1% positive sentiment, 2.5% negative sentiment and 92.4% neutral sentiment.

Communication Styles and Female Candidates: A Study of the Political Advertising during the 1986 Senate Elections

1994 ◽  
Vol 71 (2) ◽  
pp. 321-329 ◽  
Author(s):  
Anne Johnston ◽  
Anne Barton White
Keyword(s):  
Communication Strategies ◽  
Political Advertising ◽  
Television Advertising ◽  
Communication Styles ◽  
The Political ◽  
Negative Advertising ◽  
Women Candidates ◽  
Senate Elections ◽  
Female Candidates ◽  
Female Politicians

The purpose of this study was to explore communication strategies and styles used by female politicians in television advertising. Ads from five 1986 Senate campaigns featuring women candidates were looked at in terms of commercial format, style of language, inclusion of negative attacks, and issue appeals. Findings indicate that these female candidates focused on issues and stayed away from negative advertising in their ads. Their ads also tended to highlight their competency as political officials and their past accomplishments.

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