Internet Marketing and Consumers Online

2012 ◽  
Vol 2 (3) ◽  
pp. 70-82 ◽  
Author(s):  
Neha Jain ◽  
Vandana Ahuja ◽  
Y. Medury
Keyword(s):  
Consumer Behavior ◽  
Internet Marketing ◽  
The Internet ◽  
Behavioral Patterns ◽  
Web Traffic ◽  
Consumer Intentions ◽  
Consumer Data ◽  
Consumer Intelligence ◽  
The Relationship

The internet plays two important roles in marketing-influencing consumer behavior and harnessing consumer intelligence. While its vital for organizations to evaluate consumer intentions and provide consumers the necessary information they are looking for, equally important is the need for collecting consumer data by studying the consumer behavioral patterns on the internet and subsequently nurturing long term relationships with consumers. This study aims at identifying the dimensions of website attributes that represent intentions of consumers for visiting product and brand websites and examines the relationship between various website attributes, with respect to the function performed by the attribute. The methods on how the results were obtained and used will be explored further in this article. This research will be further used for analyzing website attributes with respect to Web Traffic, Website Reputation, Alexa Reach & Readability.

scholarly journals Silver nasal sprays: Misleading Internet marketing

2008 ◽  
Vol 87 (4) ◽  
pp. 217-220 ◽  
Author(s):  
Michael T. Gaslin ◽  
Cory Rubin ◽  
Edmund A. Pribitkin
Keyword(s):  
Natural Products ◽  
Web Sites ◽  
Case Reports ◽  
Health Benefits ◽  
Internet Marketing ◽  
Recent Case ◽  
The Internet ◽  
Internet Search ◽  
Nasal Sprays

Long-term use of silver-containing products is associated with a permanent bluish-gray discoloration of the skin known as argyria, but they remain widely available despite several measures by the FDA to regulate them. Several recent case reports have described the occurrence of argyria as a result of using these “natural” products. We used the five most common Internet search engines to find Web sites providing information on silver-containing nasal sprays. Of 49 Web sites analyzed, only 2 (4%) mentioned argyria as a possible complication, although 30 (61 %) did caution against long-term use. Eight sites (16%) made specific claims about the health benefits of the product. All 49 sites (100%) provided direct or indirect links to buy silver-containing nasal sprays. We conclude that information about silver-containing nasal sprays on the Internet is misleading and inaccurate. Therefore, otolaryngologists should be aware of the misinformation their patients may be receiving about these products.

scholarly journals The Problems of Jurisdiction on the Internet

2014 ◽  
pp. 164-170
Author(s):  
Róisín Lautman ◽  
Kevin Curran
Keyword(s):  
Ad Hoc ◽  
Internet Usage ◽  
The Internet ◽  
The Subject ◽  
The Relationship

The relationship between jurisdiction and the internet has been the subject of wide ranging discussion ever since the boom in domestic internet usage. Without clear legislation, laws have been created on an ad hoc basis, often in response to specific cases. It is difficult to predict whether any one law will ever be sufficient to cope with the great variety of alleged crimes which take place on the internet. This paper discusses the problems associated with jurisdiction on the internet, presenting sample cases which have influenced the current laws and have fuelled a long term debate that continues to get more heated especially in recent times with UK celebrities being exposed on sites such as Twitter.

scholarly journals The Problems of Jurisdiction on the Internet

2011 ◽  
Vol 3 (3) ◽  
pp. 36-42
Author(s):  
Kevin Curran ◽  
Róisín Lautman
Keyword(s):  
Ad Hoc ◽  
Internet Usage ◽  
The Internet ◽  
The Subject ◽  
The Relationship

The relationship between jurisdiction and the internet has been the subject of wide ranging discussion ever since the boom in domestic internet usage. Without clear legislation, laws have been created on an ad hoc basis, often in response to specific cases. It is difficult to predict whether any one law will ever be sufficient to cope with the great variety of alleged crimes which take place on the internet. This paper discusses the problems associated with jurisdiction on the internet, presenting sample cases which have influenced the current laws and have fuelled a long term debate that continues to get more heated especially in recent times with UK celebrities being exposed on sites such as Twitter.

i-Branding as a Tool of Integrated Marketing

2021 ◽  
pp. 183-195
Author(s):  
Sonu Dua ◽  
Sakshi Dua ◽  
Inderpal Singh
Keyword(s):  
Customer Satisfaction ◽  
Sample Size ◽  
Internet Marketing ◽  
The Internet ◽  
Integrated Marketing ◽  
Formative Stage ◽  
Experimental Area ◽  
Use Of The Internet ◽  
Relationship Of ◽  
The Relationship

i-Branding is one of the fastest-growing aspects of internet marketing. Internet marketing is still an experimental area that continues to grow, evolve, and adapt. The use of the internet as a branding tool is an important area of study since the literature on internet branding is currently in the formative stage. This study investigated the relationship of various factors with respect to customer satisfaction of youths towards purchasing through the internet. The sample size is comprised of 520 respondents from various regions of Punjab. For this purpose, CFA has been applied to analyze the customer satisfaction of internet marketing among youngsters. Finally, this chapter would help academicians as well as industry experts to analyze the potential of i-branding in the future.

scholarly journals Pengaruh Internet Marketing terhadap Brand dan Kinerja pada Universitas Swasta di Jakarta Barat

2012 ◽  
Vol 3 (1) ◽  
pp. 432
Author(s):  
Sartika Kurniali
Keyword(s):  
Descriptive Analysis ◽  
Private University ◽  
Internet Marketing ◽  
The Internet ◽  
Spearman Correlation ◽  
Research Writing ◽  
Product Price ◽  
Marketing Activities ◽  
And Performance ◽  
The Relationship

Several purposes of this research writing are to comprehend marketing activity at a private university in West Jakarta, the relationship between internet marketing with the brand, the relationship between internet marketing and performance of private universities in West Jakarta, and the relationship between the brand and the university's performance in West Jakarta. Data are taken from questionnaires to the management of the private university in West Jakarta and were analyzed using descriptive analysis as well as statistical analysis for non-parametric Spearman correlation. The results revealed that there was no significant relationship between neither internet marketing and brand nor internet marketing and performance. However, the internet marketing sub-variables, which proved to have a significant effect on brand or performance, is communication. Meanwhile, brand has a significant effect on performance. It canbe concluded that the internet marketing activities performed by the university’s management does not have a high impact to brand and performance eventhough it has a positive correlation. Therefore, it is necessary to improve the communication component and to make improvement especially on other four components (product, price, community, and distribution) which currently have not provided any significant influence.

scholarly journals Internet marketing tools

2019 ◽  
pp. 67-74
Author(s):  
Urtė Sturienė
Keyword(s):  
Internet Marketing ◽  
Term Effect ◽  
The Internet ◽  
Business Organizations ◽  
Short Term ◽  
Long Term Effect ◽  
Definition Of ◽  
The Right ◽  
The Impact

In today's world, every business organization can pursue marketing goals online. Choosing the right Internet marketing tools or combining several may be significant in reaching the target audience. Therefore, without precise criteria for assessing the impact of Internet marketing tools on business organizations, it is not very easy to choose the most appropriate tools to compete with other businesses. This paper aims to investigate the impact of Internet marketing tools on business organizations. In order to achieve this goal, the following tasks are set: to analyse the Internet marketing concept and to reveal the impact assessment criteria. The results have shown that there is no agreed scientific definition of the term and concept of Internet marketing tools. However, it is obvious that Internet marketing is the part of digital marketing. Also, the Internet marketing impact criteria consist of short-term effect, long-term effect, and alternatives. Internet marketing tools typically drive sales growth, strengthen the brand and help to build and maintain relationships with clients.

scholarly journals RELATIONSHIP MARKETING ON THE INTERNET: BUILDING A LONG-TERM RELATIONSHIP WITH CUSTOMERS

2018 ◽  
Author(s):  
Elina Radionova-Girsa
Keyword(s):  
Data Analysis ◽  
Theoretical Analysis ◽  
Research Methods ◽  
Relationship Marketing ◽  
Empirical Analysis ◽  
Empirical Data ◽  
Scientific Literature ◽  
The Internet ◽  
The Relationship

The purpose of the study is to find out the main approaches to the relationship marketing on the in-ternet that could help companies to build a long-term relationship with their customers. Principal ob-jectives are to find and analyse scientific literature on the topic; with statistical and empirical analysis to find out the main differences between relationship marketing in the traditional and internet dimen-sion. The research methods of the paper are scientific literature theoretical analysis, statistical and empirical data analysis. The results of the research are both theoretical and practical. Using results companies will be able to share their customers seeing at what stage they are located and what further steps should be taken to achieve the desired result.

scholarly journals Strategia, struktura oraz działania marketingowe firmy Hoop S.A.

2005 ◽  
pp. 149-160
Author(s):  
Wojciech Pizło
Keyword(s):  
Organization Structure ◽  
Internet Marketing ◽  
The Internet ◽  
The Future ◽  
Use Of The Internet ◽  
Marketing Actions ◽  
The Relationship

The paper presents the use of the Internet in marketing actions of the enterprise Hoop S.A. In the paper organization structure of company in 2004, development of Internet marketing and action in integrated Internet marketing was showed. The relationship between classical marketing and Internet marketing and using Internet marketing in the future are also analyzed.

Multi-Center Calibration of the Second Reference Material for Thromboplastin, Rabbit, Plain, Coded CRM 149R

1991 ◽  
Vol 65 (03) ◽  
pp. 263-267 ◽  
Author(s):  
A M H P van den Besselaar ◽  
R M Bertina
Keyword(s):  
Reference Material ◽  
Standard Error ◽  
Standard Errors ◽  
Sensitivity Index ◽  
Long Term Stability ◽  
Significant Bias ◽  
The Mean ◽  
The Relationship ◽  
International Sensitivity Index

SummaryIn a collaborative trial of eleven laboratories which was performed mainly within the framework of the European Community Bureau of Reference (BCR), a second reference material for thromboplastin, rabbit, plain, was calibrated against its predecessor RBT/79. This second reference material (coded CRM 149R) has a mean International Sensitivity Index (ISI) of 1.343 with a standard error of the mean of 0.035. The standard error of the ISI was determined by combination of the standard errors of the ISI of RBT/79 and the slope of the calibration line in this trial.The BCR reference material for thromboplastin, human, plain (coded BCT/099) was also included in this trial for assessment of the long-term stability of the relationship with RBT/79. The results indicated that this relationship has not changed over a period of 8 years. The interlaboratory variation of the slope of the relationship between CRM 149R and RBT/79 was significantly lower than the variation of the slope of the relationship between BCT/099 and RBT/79. In addition to the manual technique, a semi-automatic coagulometer according to Schnitger & Gross was used to determine prothrombin times with CRM 149R. The mean ISI of CRM 149R was not affected by replacement of the manual technique by this particular coagulometer.Two lyophilized plasmas were included in this trial. The mean slope of relationship between RBT/79 and CRM 149R based on the two lyophilized plasmas was the same as the corresponding slope based on fresh plasmas. Tlowever, the mean slope of relationship between RBT/79 and BCT/099 based on the two lyophilized plasmas was 4.9% higher than the mean slope based on fresh plasmas. Thus, the use of these lyophilized plasmas induced a small but significant bias in the slope of relationship between these thromboplastins of different species.

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