scholarly journals Social Media Exploration and Exploitation by Small and Medium Enterprises for Business Continuity

2021 ◽  
Vol 29 (6) ◽  
pp. 0-0
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Business Continuity ◽  
Customer Acquisition ◽  
Exploration And Exploitation ◽  
Media Usage ◽  
Social Media Tools ◽  
Social Media Presence ◽  
Medium Enterprises

This paper aims to examine social media usage by small and medium enterprises (SMEs) in the context of business continuity. A key concern for businesses in times of disasters, such as the COVID19 pandemic or hurricanes, is continuity. This is especially true for SMEs that lack the expertise, awareness, and ability to dedicate specific resources to disaster planning and management. SMEs are quick to explore social media for functions such as customer acquisition, perhaps due to greater flexibility and agility than large companies. However, SMEs are constrained by a lack of resources, limiting the extent to which they can exploit social media. We collect data from 68 SMEs and analyze the extent to which they explore and exploit social media tools. Our findings suggest that the firms fail to exploit their social media presence to leverage long-term strategic benefits, which would be helpful during a disaster. Our contribution includes ways to analyze social media exploration and exploitation and suggestions to strategically manage social media use for business continuity.

scholarly journals Social Media Exploration and Exploitation by Small and Medium Enterprises for Business Continuity

2021 ◽  
Vol 29 (6) ◽  
pp. 1-15
Author(s):  
Lakshmi Goel ◽  
Janice Donaldson
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Business Continuity ◽  
Customer Acquisition ◽  
Exploration And Exploitation ◽  
Media Usage ◽  
Social Media Tools ◽  
Social Media Presence ◽  
Medium Enterprises

This paper aims to examine social media usage by small and medium enterprises (SMEs) in the context of business continuity. A key concern for businesses in times of disasters, such as the COVID19 pandemic or hurricanes, is continuity. This is especially true for SMEs that lack the expertise, awareness, and ability to dedicate specific resources to disaster planning and management. SMEs are quick to explore social media for functions such as customer acquisition, perhaps due to greater flexibility and agility than large companies. However, SMEs are constrained by a lack of resources, limiting the extent to which they can exploit social media. We collect data from 68 SMEs and analyze the extent to which they explore and exploit social media tools. Our findings suggest that the firms fail to exploit their social media presence to leverage long-term strategic benefits, which would be helpful during a disaster. Our contribution includes ways to analyze social media exploration and exploitation and suggestions to strategically manage social media use for business continuity.

Social media as tool for facilitating knowledge creation and innovation in small and medium enterprises

2018 ◽  
Vol 13 (3) ◽  
pp. 329-344 ◽  
Author(s):  
Armando Papa ◽  
Gabriele Santoro ◽  
Lia Tirabeni ◽  
Filippo Monge
Keyword(s):  
Social Media ◽  
Knowledge Creation ◽  
Small And Medium Enterprises ◽  
Theoretical Perspective ◽  
Innovation Process ◽  
Digital Tool ◽  
Content Type ◽  
Media Usage ◽  
Medium Enterprises ◽  
The Impact

Purpose The purpose of this paper is to study the effects of social media usage on four knowledge creation processes, namely socialisation, externalisation, combination and internalisation, and innovation in small and medium enterprises (SMEs). Design/methodology/approach A sample of 96 SMEs has been used to gather data through a standardised questionnaire and test the hypotheses through OLS regression models. Findings The results indicate that social media influence positively three out of four knowledge creation processes and that they help to foster the innovation process. Originality/value From a theoretical perspective, the study contributes to literature considering a specific digital tool and its effect on knowledge creation and innovation. In fact, a few studies have considered the impact of social media usage on other variables, such as ROI and productivity, but never on knowledge creation and innovation through a quantitative study. From a managerial perspective, the research suggests managers to implement and involve social media within business and innovation processes.

scholarly journals The Correlation of Business Creativity and Social Media with MSMEs Entrepreneurial Performance

2021 ◽  
Vol 12 (2) ◽  
pp. 132
Author(s):  
Dekeng Setyo Budiarto ◽  
Mei Islamiyati ◽  
Muhammad Agung Prabowo
Keyword(s):  
Social Media ◽  
Business Performance ◽  
Small Firms ◽  
Sampling Method ◽  
Small And Medium Enterprises ◽  
Term Survival ◽  
Entrepreneurial Performance ◽  
Medium Enterprises ◽  
Special Region

Micro Small and Medium Enterprises (MSMEs) in Indonesia plays a significant role in economic growth, especially by creating employment opportunities and, at the same time, reducing the unemployment rate. Small firms are high potential enterprises that need improvement in order to contribute to either micro- or macro-economic development in this country. Entrepreneurs need to strengthen their competitive advantage to ensure their long-term survival. Small firms face significant challenges that require them to devise an effective strategy to improve performance. The present study aims to investigate whether business creativity and social media among MSMEs correlate with entrepreneurial performance. The sample consisted of 120 MSMEs in the Special Region of Yogyakarta selected using the purposive sampling method. Respondents are owners or managers authorized with the responsibility for the survival of their enterprises. The results show that MSMEs entrepreneurs are using Instagram and that creativity-based MSMEs have better business entrepreneurial performance. The results imply that MSMEs entrepreneurs need to promote their products on social media and to improve their creativity to boost their business performance

scholarly journals Using Toe Framework to Analyze Factors Influencing Social Media Usage by Micro, Small And Medium Enterprises

2021 ◽  
Vol 6 (2) ◽  
pp. 159-164
Author(s):  
Muhammad Ardiansyah ◽  
Peni Sawitri ◽  
Sanusi
Keyword(s):  
Social Media ◽  
Entrepreneurial Orientation ◽  
Small And Medium Enterprises ◽  
Media Usage ◽  
Qualitative And Quantitative ◽  
Data Collection Process ◽  
Regression Techniques ◽  
Toe Framework ◽  
Use Of Social Media ◽  
Medium Enterprises

This study aims to evaluate the factors that influence the use of social media in micro, small and medium enterprises. By using a mixed qualitative and quantitative approach, the study examines the influence of factors based on the TOE (Technology-Organization-Environment) Framework theory. The data collection process was carried out by means of interviews and questionnaires distributed online. From the quantitative analysis conducted on 100 samples using multiple linear regression techniques, it is known simultaneously that the factors in the context of the TOE Framework have a significant effect on the use of social media in MSMEs. In the context of technology, the factors that have a significant effect on the use of social media are the interactivity of social media and the suitability of the technology that has been previously owned. Data analysis was carried out using SPSS 25. The results of the study concluded that the suitability factor, inter-activity and entrepreneurial orientation had a significant effect on the use of social media in MSMEs.

scholarly journals Analisis Pemanfaatan Social Commerce bagi UMKM: Anteseden dan Konsekuen

2018 ◽  
Vol 16 (1) ◽  
Author(s):  
Anissa Hakim Purwantini ◽  
Friztina Anisa
Keyword(s):  
Social Media ◽  
Financial Performance ◽  
Customer Service ◽  
Positive Impact ◽  
Small And Medium Enterprises ◽  
Social Commerce ◽  
Media Usage ◽  
Positive Effects ◽  
Medium Enterprises ◽  
The Impact

The purpose of this study is to investigate factors that influence social media usage among small and medium enterprises (SMEs) and the impact on financial and non-financial performance. Convenience sampling was used to collect data. The respondent in this study are owner of SME that use facebook and instagram on their business activities. Based on SEM-PLS analysis, this study revealed that interactivity, cost effectiveness, and trust was identified as factors that motivate the usage social media. Meanwhile, compatibility has no significant effect on social media usage. Social media usage has a strong positive impact on financial performance (sales) and non-financial performance of SMEs in terms of customer service, internal operations, and marketing. In addition, this study indicate that social media usage has no positive effects on perceived impact on innovation.Keywords: social media, SME, performance, inovation,social commerce

Deployment, Usage and Impact of Social Media Tools in Small and Medium Enterprises: A Case Study

2014 ◽  
pp. 79-90 ◽  
Author(s):  
Eleftherios Papachristos ◽  
Christos Katsanos ◽  
Nikolaos Karousos ◽  
Ioannis Ioannidis ◽  
Christos Fidas ◽  
...  
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Social Media Tools ◽  
Medium Enterprises

scholarly journals An Analysis of Whatsapp Emoji in Business Interactions between a Malaysian SME and the Turkish Counterparts

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Rohayah Kahar ◽  
Hadina Habil
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Networking ◽  
Business Processes ◽  
Small And Medium Enterprises ◽  
Verbal Communication ◽  
Media Usage ◽  
Medium Enterprises

Social media usage such as Twitter, Whatsapp, and Instagram are widely used by individuals around the globe. Entrepreneurs are among those who use social media as their platforms in selling and marketing their items. Particularly in WhatsApp communication, there are various functions of emoji in social networking that offer various messaging features. The purposes of this study were to identify the usage of emoji in WhatsApp business interactions and to types of emoji employed among Malaysian Small and Medium enterprises (SME) and his Turkish counterparts. This study used Content Analysis to make interpretations about the emoji found in conversational messages between the entrepreneurs in their business interactions. The findings revealed that the Malaysian participant was more technology savvy when it came to the use of emoji compared to his Turkish business counterparts. Thus, the WhatsApp emoji provides a non-verbal communication and other functions in business interaction. Based on the findings, this study recommends that the use of emoji should be encouraged among entrepreneurs and customers to create a cheerful and customer-friendly atmosphere. Additionally, WhatsApp features should be used by both businesses and consumers to promote business processes and help readers understand the meaning of their communications.

scholarly journals PETA RENCANA (ROADMAP) RISET ENTERPRISE RESOURCE PLANNING (ERP) DENGAN FOKUS RISET PADA USAHA KECIL DAN MENENGAH (UKM) DI INDONESIA

2012 ◽  
Vol 6 (2) ◽  
pp. 140
Author(s):  
Putu Wuri Handayani ◽  
J.W. Saputro ◽  
Achmad Nizar Hidayanto ◽  
Indra Budi
Keyword(s):  
Enterprise Resource Planning ◽  
Business Processes ◽  
Small And Medium Enterprises ◽  
Resource Planning ◽  
Fast Response ◽  
National Data ◽  
Critical Issues ◽  
The Republic ◽  
Medium Enterprises

Usaha Kecil dan Menengah (UKM) di Indonesia telah dapat berkontribusi terhadap PDB (Produk Domestik Bruto) nasional sebesar 55.56% berdasarkan data Biro Perencanaan Kementerian Negara Koperasi dan UKM Republik Indonesia, pada tahun 2008. Untuk memperluas pangsa pasar dan meningkatkan daya saing UKM, UKM membutuhkan suatu aplikasi yang dapat mengintegrasikan dan mengotomatisasi proses bisnis UKM. Aplikasi ERP dapat menjadi salah satu solusi untuk UKM dikarenakan keuntungan yang dapat diberikan seperti memberikan informasi dengan waktu respon yang cepat, meningkatkan interaksi antar bagian dalam suatu organisasi, meningkatkan pengelolaan siklus pemesanan barang, dsb. Beberapa isu kritis yang dihadapi oleh UKM adalah terbatasnya dana dan kapabilitas teknologi informasi yang dimiliki. Dalam memahami kebutuhan layanan yang diperlukan oleh UKM untuk aplikasi ERP dan untuk menyediakan arahan bagi UKM serta menanggapi kurangnya riset ERP di Indonesia maka riset ini bertujuan untuk menggambarkan peta rencana jangka panjang dari agenda riset ERP yang akan dilakukan untuk UKM di Indonesia. Small and Medium Enterprises (SMEs) in Indonesia has been able to contribute to the GDP (Gross Domestic Product) of 55.56% based on national data Planning Bureau of the Ministry of Cooperatives and SMEs of the Republic of Indonesia, in 2008. To expand market share and improve the competitiveness of SMEs, SMEs need an application that can integrate and automate business processes of SMEs. ERP applications can be one solution for SMEs because of the advantages that can be provided such as providing information with fast response time, increase the interaction between the departments of an organization, improving the management of ordering goods cycle, etc. Some of the critical issues faced by SMEs are the limited funds and information technology capabilities they have. In understanding the needs of the services required by SMEs for ERP applications and to provide guidance for SMEs and response to the lack of research about ERP in Indonesia, this research aims to describe the long-term plan maps of the ERP's research agenda that will be made for SMEs in Indonesia.

scholarly journals PENGEMBANGAN USAHA KATERING “REAL FOOD” KHUSUS BALITA BERBASIS ONLINE DI POSDAYA MANDIRI BEKASI

2019 ◽  
Vol 2 (01) ◽  
Author(s):  
Dhita Paranita Ningtyas ◽  
Hisworo Ramdani ◽  
Duana Fera Risina
Keyword(s):  
Social Media ◽  
Nutritional Value ◽  
Small And Medium Enterprises ◽  
Online Media ◽  
Market Area ◽  
Business Partners ◽  
Internet Users ◽  
Working Groups ◽  
Medium Enterprises ◽  
Business Technology

Bisnis kuliner saat ini menjadi salah satu bisnis paling menjanjikan untuk di jalankan, prospek usaha ini akan terus cemerlang mengingat kuliner atau makanan merupakan kebutuhan pokok bagi semua manusia. Salah satu bisnis bidang kuliner yang bisa dijalankan adalah bisnis katering. Selain itu  dengan semakin berkembangnya teknologi dan pemanfaatan teknologi bisnis di media online merupakan opsi yang menguntungkan bagi usaha kecil dan menengah. bisnis online memiliki lahan pasar yang cukup besar, diperkirakan angka pengguna internet di Indonesia lebih dari 88 juta orang. Katering misalnya, bisnis penyedia makanan yang awalnya jarang melakukan promosi, sekarang banyak ditemukan iklan katering di social media instagram. Namun kenyataanya masih banyak usaha katering yang belum menggunakan teknologi sebagai usaha promo katering yang mumpuni. Ini dapat dilihat dari usaha katering yang dijalankan oleh posdaya mandiri bekasi. Bisnis katering ini masih menggunakan promo secara manual untuk mengenalkan usaha katering mereka. Alhasil usaha katering yang dijalankan oleh posdaya mandiri bekasi tidak berjalan dengan maksimal. Solusinya kami tawarkan untuk menjawab permasalah di atas yaitu meningkatkan pelatihan dan praktek Pengelolaan Bisnis Katering Manual Menjadi Bisnis Katering Online. Mitra bisa memanfaatkan media online sebagai tempat untuk promosi katering serta penyebaran informasi secara luas dan gratis. Selain itu Pengembangan Menu Katering. Pengembangan katering selain masakan katering biasa, dibuat katering khusus balita dengan mengusung “real food” bahan alami untuk dibuat makanan dengan kemasan yang bagus dan nilai gizi yang tinggi, Karena sasaran pasar ini banyak tetapi belum ada usaha seperti ini. Serta Pengelolaan SDM Katering, pengelolaan katering dibuat lebih simple dengan dibuatkan kelompok kerja untuk anggota posdaya yang belum memiliki pekerjaan dan dikelola secara baik dengan sistem online.Kata kunci: Usaha Katering, Real Food, Berbasis OnlineThe culinary business is currently one of the most promising businesses to run, the prospect of this business will continue to be brilliant considering that culinary or food is a basic need for all humans. One of the culinary business that can be run is the catering business. In addition, with the development of technology and the use of business technology in online media, it is a profitable option for small and medium enterprises. Online businesses have a large market area, estimated that the number of internet users in Indonesia is more than 88 million people. Catering for example, business food providers who initially rarely do promotions, now found many ads catering on Instagram social media. But in fact there are still many catering businesses that have not used technology as a qualified catering promo business. This can be seen from the catering business run by posdaya mandiri bekasi. The catering business is still using promos manually to introduce their catering business. As a result, the catering business run by the Mandiri Bekasi Posdaya does not run optimally. The solution we offer to answer the above problems is to improve training and practice of Managing a Manual Catering Business into an Online Catering Business. Partners can use online media as a place to promote catering and disseminate information widely and free. Besides that, the Development of the Catering Menu. Catering development in addition to ordinary catering cuisine, catering specifically for toddlers is made by carrying "real food" natural ingredients to be made with good packaging and high nutritional value, because there are many target markets but there are no such businesses. As well as Managing HR Catering, catering management is made more simple by working groups for Posdaya members who do not have jobs and are well managed with online systems.Keywords: Catering Business, Real Food, Based Online

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