Market Driving Digital NPD Method Based on Reverse Engineering and Rapid Prototyping Technology
2012 ◽
Vol 452-453
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pp. 253-257
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Keyword(s):
This study extends the new product development (NPD) to a new field; Market Driving Digital New Product Development Method is addressed in this paper, which is based on reverse engineering and rapid prototyping technology. This study finds that the higher the effort on marketing-R&D process, the less possible it might encounter risk. Thus, a better NPD performance can be achieved by market driving Digital NPD method (MDDNPD).A case study of All-Terrain Vehicle (ATV) is used to illustrate the new method. We believe that the proposed methodology will have a positive impact on the future new product development.
2007 ◽
Vol 11
(04)
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pp. 441-467
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2017 ◽
Vol 14
(06)
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pp. 1750040
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2016 ◽
Vol 31
(3)
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pp. 418-425
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1996 ◽
Vol 210
(4)
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pp. 321-328
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Keyword(s):
1991 ◽
Vol 7
(3)
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pp. 271-284
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2014 ◽
Vol 989-994
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pp. 3208-3211
Keyword(s):
2015 ◽
Vol 25
(1)
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pp. 37-48
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Keyword(s):