Focus Groups as Qualitative Research

1997 ◽  
Author(s):  
David Morgan
Keyword(s):  
Qualitative Research ◽  
Focus Groups

scholarly journals Conducting Web-Based Focus Groups With Adolescents and Young Adults

2021 ◽  
Vol 20 ◽  
pp. 160940692199687
Author(s):  
Courtney A. Brown ◽  
Anna C. Revette ◽  
Sarah D. de Ferranti ◽  
Holly B. Fontenot ◽  
Holly C. Gooding
Keyword(s):  
Qualitative Research ◽  
Young Adults ◽  
Focus Groups ◽  
Clinical Sample ◽  
Adolescents And Young Adults ◽  
Web Based ◽  
Disease Awareness ◽  
Sex With Men ◽  
Technical Platform

This methodologic paper aims to update researchers working with adolescents and young adults on the potentials and pitfalls associated with web-based qualitative research. We present a case study of synchronous web-based focus groups with 35 adolescents and young women ages 15–24 years old recruited from a clinical sample for a mixed methods study of heart disease awareness. We contrast this with two other studies, one using asynchronous web-based focus groups with 30 transgender youth ages 13 to 24 years old and another using synchronous web-based focus groups with 48 young men who have sex with men ages 18 to 26 years old, both recruited via social media. We describe general and logistical considerations, technical platform considerations, and ethical, regulatory, and research considerations associated with web-based qualitative research. In an era of technology ubiquity and dependence, researchers should consider web-based focus groups a potential qualitative research tool, especially when working with youth.

scholarly journals Conceptions of the professionals about their attributions in the Expanded Nucleus of Family Health

Psico-USF ◽  
2019 ◽  
Vol 24 (4) ◽  
pp. 661-671
Author(s):  
Meyrielle Belotti ◽  
Alexandra Iglesias ◽  
Luziane Zacché Avellar
Keyword(s):  
Primary Care ◽  
Qualitative Research ◽  
Content Analysis ◽  
Data Collection ◽  
Focus Groups ◽  
Health Professionals ◽  
Family Health ◽  
Work Processes ◽  
The Family ◽  
Specialized Care

Abstract The article aims to analyze the conceptions conferred by the health professionals that compose the Expanded Nuclei of Family Health (NASF) on their work assignments. This is a qualitative research, in which was used, for the data collection, eight focus groups, with a total of 43 participants. The data were submitted to content analysis. The results outlined the following categories: integrating NASF work with the Family Health Teams (ESF); developing specialized care; promoting intersectionality; contributing to the promotion of teamwork in Primary Care (AB) and strengthening AB. The study indicates the importance of a better understanding of the functions of the NASF, so that it does not restrict the opportunity to perform specialized care in AB. It is pointed out, the need for adjustments in the work processes of the ESF, in order to enable the shared work in the AB.

Introduction

2020 ◽  
pp. 1-8
Author(s):  
Alison Scott-Baumann ◽  
Mathew Guest ◽  
Shuruq Naguib ◽  
Sariya Cheruvallil-Contractor ◽  
Aisha Phoenix
Keyword(s):  
Higher Education ◽  
Qualitative Research ◽  
Critical Thinking ◽  
Focus Groups ◽  
Case Studies ◽  
University Staff ◽  
Teaching Materials ◽  
Wide Range ◽  
New Research ◽  
Analysis Of Teaching

This book focuses on four main questions: · How do university staff and students view Islam and Muslims? · How do Muslim staff and students experience their faith identities in different ways on campus?· Where do they get their information from? · What role do different kinds of campus context play in shaping such perceptions? · What does this mean for our understanding of how universities function, particularly their capacity to foster critical thinking and cultural inclusivity? It is based on new research undertaken within a wide range of UK universities, including a national, sector-wide survey of over 2,000 students attending 132 universities and in-depth case studies of six very different campuses, including two Islamic colleges of higher education (the first study to include such institutions). The qualitative research has included conversations involving 253 staff and students across these six institutions, focus groups with Muslims and non-Muslims, analysis of teaching materials, observation of classes, and a variety of events pertinent to understanding how Islam is presented on campus.

How Marketers Conduct Mixed Methods Research

2016 ◽  
pp. 187-196
Author(s):  
Roger Baran
Keyword(s):  
Qualitative Research ◽  
Mixed Methods ◽  
Middle East ◽  
Focus Groups ◽  
Research Methods ◽  
Mixed Methods Research ◽  
Quantitative Research ◽  
Training And Development ◽  
Market Segments ◽  
Quantitative Research Methods

The complimentary nature of qualitative and quantitative research methods are examined with respect to a study assessing the market's view of a training and development institute in the Middle East. The qualitative portion consisted of focus groups conducted with seven distinct market segments served by the institute. The results proved insightful with respect to uncovering and understanding differences of opinion among the seven groups; however, taken alone, the qualitative research would have been very misleading with respect to the institute's standing in the Middle East.

Focus Groups and the Nature of Qualitative Marketing Research

1977 ◽  
Vol 14 (3) ◽  
pp. 353-364 ◽  
Author(s):  
Bobby J. Calder
Keyword(s):  
Qualitative Research ◽  
Focus Group ◽  
Focus Groups ◽  
Philosophy Of Science ◽  
Marketing Research ◽  
Complex Nature ◽  
Commercial Practice ◽  
Group Technique

Use of the focus group technique is widespread in qualitative marketing research. The technique is considered here from a philosophy of science perspective which points to a confusion of three distinct approaches to focus groups in current commercial practice. An understanding of the differences among these approaches, and of the complex nature of qualitative research, is shown to have important implications for the use of focus groups.

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