This article aims at providing a deep understanding of various aspects of inquiry related to slum tourism or poverty tourism. The visit of favela or slum into a destination is a complex and challenging practice. Touring the poor is increasingly and variously organized by tour operators, local slum communities, and non-governmental organizations. The slum has joined the real of attractions, a sight to see. The research uses a qualitative approach to explore slum tourism in general as well as case study. The Web's effect on tourism is obviously rather important. Moreover, taking “Reality Tours and Travel” - a operator slum websites - as a case, this study attempts to explore issues of the quality of strategic choices on the web. Whilst academic discussion on the theme is evolving rapidly, slum tourism on the web is still a relatively young area of research.