Are E-Commerce (Shopping) Companies Targeting the Right Segment in India

The traditional trade and business are increasingly getting tough competition from e-commerce. E-commerce has reached most of the consumers in the urban sector and the youth, but the challenge lies in front of the companies so that it reaches the rural sector and the aged people. The rural population of India has to go to nearby cities to purchase luxury products. E-commerce can widen its area of operations and come to their help. Also, thanks to Jio, the people aged more than 45 and the retired are increasingly getting digital in the urban areas. Many of them still purchase the old-fashioned way, but they may adapt to e-commerce as they are adopting the digital world. Here, e-commerce can get new market segment without changing much in their logistics. A thing that is critical within the digital marketplace is the profound understanding of people, their behavior, and their community.

ASSESSMENT OF THE ECONOMIC EFFECT OF ENERGY STORAGE SYSTEM PROVIDING THE BAL-ANCING SERVICES IN THE IPS OF UKRAINE

The article presents a simulation model for estimating the economic effect of the energy storage systems providing the balancing electricity to the Transmission System Operator in the balancing market segment. The model simulates the serial charge and discharge of storage (i.e., sequential provision of unloading and loading services). Peculiarities of considering the cost of purchase, installation, and maintenance of energy storage systems with reduction both to the guaranteed service life and the guaranteed resource of charge/discharge cycles are given. An example of the application of the simulation model for estimating the economic effect and payback period of energy storage systems in the provision of electricity balancing services in the balancing market segment is shown. Ref. 15.

PUBLICATION TREND ON TRAVEL PREFERENCES OF SENIOR TOURISTS FROM 2000 TO 2020

The ageing population is the crucial phenomenon that has led to the new market segment in tourism known as 'senior tourists.' A senior tourist is determined as an older traveller or grey tourist. The number of elderly keeps growing throughout time; hence, grey tourists will be relevant preferences, differing from the younger tourists. This paper aims to evaluate the relevant studies regarding travel preferences that involve senior tourists. The objective is to understand the publication trend behind the development of travel preferences for senior tourists. The findings suggest that the overall travel preferences among senior tourists studied include 12 aspects of travel preferences. Researchers tend to focus on the aspect of accommodation among senior tourists compared to the other elements. At the end of the review, this paper is set out to outline the literature review analysis to provide greater insight into the development of travel preferences among grey tourists in tourism research from 2000 to 2020. This paper's output offers future directions to explore the offer trends and future direction in tourism and behaviour literature.

Components of management technologies of the mechanism of sustainable innovative development of the national economy

The article examines the components of management technologies for the mechanism of sustainable innovative development of the national economy. The purpose of the article is to highlight the basis and components of management technologies for the mechanism of sustainable innovative development of the national economy.As part of the management technologies of the mechanism of sustainable innovative development of the national economy, the study of the goals of sustainable innovative development of the national economy is substantiated. The basis for sustainable innovative development of the national economy is an innovative infrastructure, the institutions of which are able to qualitatively perform the function associated with the production and implementation of innovations. Despite the significant achievements of domestic economic science, the problem of defining management technologies for the mechanism of sustainable innovative development is very relevant. The market segment of the innovation infrastructure deserves special attention, since the innovation market in many areas of economic activity is underdeveloped. A characteristic feature of the innovation infrastructure is the lack of a clear management system for the process of innovative development of the national economy.As a result of the study, we proposed our own vision of a promising innovative infrastructure, which will allow us to implement the tasks of innovative development of the national economy. The innovation infrastructure of sustainable innovative development of the national economy should include institutions related to the production and implementation of innovation, and which are an integral part of the innovation process.

STUDYING ACTIVITIES OF COMPETITORS OF MOTOR TRANSPORT ENTERPRISE

This article discusses the study of competitors’ activity and presents some of the results of our research in this area. The main purpose of the study is to determine the positions, establish the strengths and weaknesses of their activities, assess their own ability to develop on this basis, the strategy and tactics of competitive behavior of the enterprise in the market. Based on the study of literature sources, the shortcomings of the existing model of analyzing competitors are identified, the proposals for its improvement are given. It is proposed to study the activities of competitors in the following sequence: identifying priority competitors, collecting data on their activities, identifying strengths and weaknesses, determining the position of the company among competitors. To determine the priority competitors, the analysis of the correlation field – the cell in the coordinate system – competitor and market segment is offered, in which we obtain the data: the volume of transport services, the market segment share, the share of traffic in total transport work. These indicators are determined for each competitor and show the priority of each competitor. At the first stage of the methodology of analysis of competitors’ activity, an approach to the definition of priority competitors is proposed, which means those of them who have the largest market share, both in the market as a whole and in a particular market segment. Much attention in the study is paid to determining the list of signs of competitors’ priority and establishing sources of information. On the basis of certain values of the enterprise and competitors there is an opportunity to establish the strengths and weaknesses of each of them. On the basis of the signs of enterprises’ activity that characterize their size, it is possible to obtain a generalized assessment of the market position of the trucking company and competitors, their strengths and weaknesses. At the same time, ratings are made without and with taking into account the importance of each criterion of the market position of MTE and competitors. The results of the research can be used in the process of determining the optimal strategy for motor transport enterprises.

Membangun Branding Produk UMKM Melalui Media Sosial Tiktok

The occurrence of the Covid-19 pandemic makes many MSMEs have to lose money and go out of business, whereas in Indonesia the most important joint that sustains the wheels of the country's economy is MSMEs. In addition to the pandemic, the challenge of MSMEs is rise of the digital economy movement is very rapid for making MSMEs demanded to understand information technology. The covid-19 pandemic is increasingly encouraging human activity through the internet network. One of the simplest steps to build a brand through TikTok social media. In 2020 number of downloads amounted to 63.3 million both in the Apple store and the play store the best-selling application is TikTok. Indonesia is the downloader of the application amounting to 11% of the total downloads of tiktok application, with tiktok MSME actors can build their product brand, considering it does not require a lot of cost and energy. The potential of the wider market and the future business will also be a consideration because tiktok social media is widely used by millennials who have high consumptive power. This study uses qualitative descriptive, uses literature studies quoted from book journals as well as relevant websites. The purpose of this study is to encourage MSMEs to have a good brand so that they can compete with other products, and through social media, especially TikTok, the MSME market segment can be wider internationally. Considering that social media has eliminated geography, meaning that when it can go viral social media, everyone can see MSME products. Keywords: MSMEs, Branding, TikTok

Application of technology to increase economic value and consumer preferences of tilapia, stingray and cow leather products

Technological innovation in the business world can immediately increase the novelty, economic value, added value & market segment of commercial products. Preservation, tanning & processing technology can increase the novelty, economic value & market segment of commercial leather products. The objective of the research is to examine the impact of technological innovation on the economic value, added value & consumer preferences for fish leather products. This study uses market segmentation, value-added, consumer preferences and descriptive methods. The economic value of commercial fish skin products are as follows: (1) preservation technology produces economic value of fresh tilapia skin of IDR 3,000 per sheet, stingray skin of IDR 50,000 & cowhide of IDR 5,000; (2) tanning technology produces economic value for tilapia skin of IDR 7,500 per sheet, stingray skin of IDR 125,000 and cowhide of IDR 10,000; (3) the design and technology of processing a 3-in-1 tilapia skin wallet produces an economic value of IDR 300,000; 3-in-1 stingray skin wallet for IDR 400,000 & 3-in-1 cowhide wallet for IDR 240,000. The added value of the 3-in-1 tilapia skin wallets is IDR 441,000; stingray leather wallet which is IDR 650,000 & 3-in-1 cowhide wallet is IDR 235,000. The average value of consumer preferences for commercial tilapia, stingray & cow leather wallets are 85%, 90% & 75%. The highest consumer preferences are based on the attributes of color, shape and price.

Overview of the range of medicinal extracts at the pharmaceutical market of Ukraine

Aim. To study the range of medicinal extracts at the pharmaceutical market of Ukraine as of 2020 in order to determine the feasibility of developing a new medicinal product based on them.Materials and methods. The bibliosemantic, analytical, logical research methods were used to analyze the literature sources; the analytical analysis was applied to study the segment of the domestic pharmaceutical market regarding the range of medicinal extracts as of 2020. Thus, their composition, distribution by the aggregate state, forms of production and country of origin, harmonization with the Ph. Eur. were analyzed.Results. It has been determined that the domestic pharmaceutical market has 18 extracts, all of them are liquid. Among all extracts registered in Ukraine the leading place (16 items) belongs to the Ukrainian manufacturers. The nomenclature of imported drugs consists of 1 extract of Vietnamese and 1 of Swiss production. Among the Ukrainian manufacturers, the largest market segment belongs to PJSC “Lubnipharm” ‒ 4 drugs; “Rotokan” is available in 55 and 110 ml bottles, while “Aloe extract”, solution for injection, 1 ml, No. 10, in ampoules is produced by PJSC “Lubnipharm” and CJSC “Darnytsia”; “Eleutherococcus extract”, 50 ml, in a bottle ‒ by LLC “Unipharma” (“Ternopharm”) and agricultural firm “Yan”. There are 19 drugs with extracts at the domestic pharmaceutical market; among them the largest market segment is occupied by drugs in the form of tablets and capsules (7 items), 2 oral solutions, 1 drug in the form of oral drops, 1 syrup and powder for oral solution. Most drugs containing extracts are made by the Ukrainian manufacturers (about 47 %), while manufacturers from Germany, France and Switzerland supply 2 drugs each, Spain, Bulgaria, Slovenia and the Czech Republic ‒ 1 drug each.Conclusions. There are 18 extracts and 19 preparations with extracts at the pharmaceutical market of Ukraine. Most of the drugs in this sample are hypnotics and sedatives (55 %), as well as drugs used in diseases of the liver and biliary tract, they improve digestion and the functional state of the gastrointestinal tract.

INFLUENCE OF COST LEADERSHIP STRATEGY ON PERFORMANCE OF THE INSURANCE COMPANIES IN KENYA

Purpose: The study sought to determine the influence of cost leadership strategy on performance of the insurance companies in Kenya. Specifically, the study aimed at establishing the influence of price of premiums, maturity period, market segment and nature of products. Methodology: The study adopted the descriptive research design method to ascertain and describe the characteristics of the variables. A sample size of 55 insurance companies was reached, and a semi-structured questionnaire was used to collect primary data from the respondents. Data was analyzed using the SPSS software, from which appropriate findings were presented. Findings: The study findings showed that the cost leadership strategy was largely applied in the insurance companies in Kenya, and most of them have realized great performance. Nonetheless, the study found that most insurance companies’ distribution channels for products are moderately entrenched and hence firms may not have been perfectly efficient in reducing associated costs. Unique Contribution to Theory, Practice and Policy: The study recommends that insurance firms should devote more resources to execution of cost leadership programs, adoption of effective premium pricing, and enhanced use of proprietary technology in enhancing the products’ quality. The study as well recommends that insurance forms should come up with effective strategies that will help them to gain a large market segment in Kenya in order to enhance their performance, as this will effectively help them in overcoming competition in their industry.

Making cause-related corporate social responsibility (CSR) count in holiday accommodation choice

We test how different presentations of cause-related corporate social responsibility (CSR) initiatives affect the choice of holiday accommodation bookings. Results of a stated choice experiment indicate that – for the tourist population as a whole – information about CSR initiatives affects choice only minimally. One market segment emerges, however, that is highly responsive to all types of CSR message presentations: positive and negative framing, and local and international causes. This tourist segment is characterized by a distinct socio-demographic profile, thus representing a promising target market for tourism managers engaging in cause-related CSR strategies. Other tourist segments are sensitive to the framing of CSR messages. Overall, negatively-framed CSR messages emerge as more effective.