Анна Николаевна Маринина
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Сергей Михайлович Степаненко
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Виталий Григорьевич Харченко
We consider the requirement of the standard EN 9100: 2018 to analyze the enterprise context, which allows realizing the opportunities arising from the context and anticipate possible risks, taking into account the strengths and weaknesses of the enterprise quality management system. The criteria for identifying influencing factors are their relationship with the goals of the enterprise and relationships with stakeholders. As an effective mechanism for monitoring the current state of the business environment (context) of an enterprise, a SWOT analysis can be used that provides the necessary information about the opportunities and sources of improvement, the degree of probable threats, and possible consequences of alternative development strategies. As an example, we consider the components of the internal environment of an aviation engineering company as sources of strengths or weaknesses of the quality management system, and as sources of opportunities or threats (risks). The strengths and weaknesses of environmental factors are analyzed. An indicator of the degree of influence of each factor is determined. The significance of each factor is assessed from the standpoint of the opportunities or threats (risks) present in it, and the probability of occurrence of events associated with each of the factors that provide opportunities or carry threats is also assessed. The mutual influence of the considered factors is presented in the form of a directed graph. The results of the analysis of the strengths and weaknesses of the enterprise, based on the degree of their influence on each other. The analysis of opportunities and threats. An assessment of their significance and the likelihood of occurrence of events associated with them. In order to visually determine how the strengths and weaknesses of the internal environment affect the realization of opportunities and the neutralization of threats, a vector of the development direction of the organization associated with the current state of the internal environment is constructed in the coordinates of the SWOT analysis matrix. It is concluded that SWOT analysis can be an effective mechanism for monitoring the current state of the business environment (context) of an enterprise. The SWOT analysis provides the necessary information about the opportunities and sources of improvement, the degree of probable threats, and possible consequences of alternative development strategies.
Optimal adjustment to trade shocks under alternative development strategies