How Integrated Marketing Communication’s “Touchpoints” Can Operationalize the Service-Dominant Logic Tom Duncan and Sandra Moriarty

2014 ◽  
pp. 254-262
Keyword(s):  
Integrated Marketing ◽  
Service Dominant Logic ◽  
Dominant Logic

Service Innovation: A Service-Dominant Logic Perspective

MIS Quarterly ◽  
2015 ◽  
Vol 39 (1) ◽  
pp. 155-175 ◽  
Author(s):  
Robert F. Lusch ◽  
◽  
Satish Nambisan ◽  
Keyword(s):  
Service Innovation ◽  
Service Dominant Logic ◽  
Dominant Logic

scholarly journals Telephone follow-up of oncology patients: the contribution of the nurse specialist for a Service-Dominant Logic in hospital

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Corinne Rochette ◽  
Anne Sophie Michallet ◽  
Stéphanie Malartre-Sapienza ◽  
Sophie Rodier
Keyword(s):  
Patient Activation ◽  
Central Element ◽  
Cancer Control ◽  
Control Unit ◽  
Active Phase ◽  
Nurse Specialist ◽  
Structured Interviews ◽  
Service Dominant Logic ◽  
Dominant Logic

Abstract Background The French healthcare system is characterised by a shift towards outpatient care and the desire to develop telemedicine affirmed in the collective commitment “Ma santé 2022” presented by President Macron in 2018. In France, remote patient follow up has recently been developed in the active phase of cancer treatment inspired by the patient navigation approach used in other countries. According to Service-Dominant Logic (S-D L), patients become more active. Their role in co-production of services is strengthened and their behaviours changed. Telephone follow-ups can contribute to modifying the relationship between the patient and the nurse navigators in charge of it, moving logically from a passive attitude from the patient to a more active one. Methods This study was carried out at Léon Bérard, a cancer control unit, in France. It concerned patients treated in an oncohaematology department, who benefited from telephone follow-ups carried out by nurse specialists during the active phase of their treatment. The multidisciplinary research team including social science researchers, physicians and carers developed a research protocol to study this pilot case. Essentially based on a qualitative approach, it was validated by the centre’s management to study this follow-up on patients’ behaviours. The 1st phase of the research, based on 24 semi-structured interviews with patients undergoing treatment undertaken from November 2018 to September 2019, is presented. Results The Telephone follow-up was a positive experience for all patients. The action of the nurse specialist helped to develop certain dimensions of in-role and extra-role behaviour that created value. The patients’ discourse has reported a positive follow-up in its clinical dimensions, its psychological dimensions and an enhanced quality of life. We detected a patient activation through their roles but it remained limited. The telephone follow-up also created a patient dependency. Conclusions The telephone follow-up is a relevant tool for patients undergoing treatment and it deserves to be more widely deployed. It brings comfort and creates a relationship based on trust but at the same time it limits the emancipation of the patient, which is a central element of the S-D logic and its empowerment.

Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective

2021 ◽  
Vol 125 ◽  
pp. 239-251
Author(s):  
Trang P. Tran ◽  
Enping Shirley Mai ◽  
Erik C. Taylor
Keyword(s):  
Brand Equity ◽  
Mobile Apps ◽  
Service Dominant Logic ◽  
Dominant Logic

scholarly journals e-Service-dominant Logic

2015 ◽  
Vol 3 ◽  
pp. 3629-3635 ◽  
Author(s):  
Wojciech Cellary
Keyword(s):  
Service Dominant Logic ◽  
Dominant Logic

Marketing with integrity: ethics and the service-dominant logic for marketing

2007 ◽  
Vol 36 (1) ◽  
pp. 39-53 ◽  
Author(s):  
Andrew V. Abela ◽  
Patrick E. Murphy
Keyword(s):  
Service Dominant Logic ◽  
Dominant Logic

Co-creating a course ahead from the intersection of service-dominant logic and effectuation

2012 ◽  
Vol 12 (2) ◽  
pp. 225-229 ◽  
Author(s):  
Stuart Read ◽  
Saras D. Sarasvathy
Keyword(s):  
Service Dominant Logic ◽  
Dominant Logic

Project-based learning in human–computer interaction: a service‐dominant logic approach

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amela Karahasanović ◽  
Alma Leora Culén
Keyword(s):  
Human Computer Interaction ◽  
Real Life ◽  
Project Based Learning ◽  
Service Dominant Logic ◽  
Teaching Innovation ◽  
Content Type ◽  
Research Education ◽  
Dominant Logic ◽  
Service Ecosystem ◽  
Computer Interaction

Purpose This study aims to propose a service-dominant logic (S-DL)-informed framework for teaching innovation in the context of human–computer interaction (HCI) education involving large industrial projects. Design/methodology/approach This study combines S-DL from the field of marketing with experiential and constructivist learning to enable value co-creation as the primary method of connecting diverse actors within the service ecology. The approach aligns with the current conceptualization of central university activities as a triad of research, education and innovation. Findings The teaching framework based on the S-DL enabled ongoing improvements to the course (a project-based, bachelor’s-level HCI course in the computer science department), easier management of stakeholders and learning experiences through students’ participation in real-life projects. The framework also helped to provide an understanding of how value co-creation works and brought a new dimension to HCI education. Practical implications The proposed framework and the authors’ experience described herein, along with examples of projects, can be helpful to educators designing and improving project-based HCI courses. It can also be useful for partner companies and organizations to realize the potential benefits of collaboration with universities. Decision-makers in industry and academia can benefit from these findings when discussing approaches to addressing sustainability issues. Originality/value While HCI has successfully contributed to innovation, HCI education has made only moderate efforts to include innovation as part of the curriculum. The proposed framework considers multiple service ecosystem actors and covers a broader set of co-created values for the involved partners and society than just learning benefits.

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