The Service-Dominant Logic of Marketing
Latest Publications

TOTAL DOCUMENTS

32

(FIVE YEARS 0)

H-INDEX

0

(FIVE YEARS 0)

Published By Routledge

9781315699035

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

More Dominant Logics for Marketing: Productivity and Growth

The Service-Dominant Logic of Marketing ◽

10.4324/9781315699035-35 ◽

2014 ◽

pp. 314-319

Keyword(s):

Marketing Productivity

Download Full-text

Marketing’s Service-Dominant Logic and Customer Value

The Service-Dominant Logic of Marketing ◽

10.4324/9781315699035-25 ◽

2014 ◽

pp. 201-213

Keyword(s):

Customer Value ◽

Service Dominant Logic ◽

Dominant Logic

Download Full-text

From Goods- toward Service-Centered Marketing: Dangerous Dichotomy or an Emerging Dominant Logic? Roderick J. Brodie, Jaqueline Pels, and Michael Saren

The Service-Dominant Logic of Marketing ◽

10.4324/9781315699035-37 ◽

2014 ◽

pp. 325-337

Keyword(s):

Dominant Logic

Download Full-text

Customers as Co-producers: Implications for Marketing Strategy Effectiveness and Marketing Operations Efficiency Kartik Kalaignanam and Rajan Varadarajan

The Service-Dominant Logic of Marketing ◽

10.4324/9781315699035-23 ◽

2014 ◽

pp. 184-198

Keyword(s):

Marketing Strategy ◽

Marketing Operations

Download Full-text

How Integrated Marketing Communication’s “Touchpoints” Can Operationalize the Service-Dominant Logic Tom Duncan and Sandra Moriarty

The Service-Dominant Logic of Marketing ◽

10.4324/9781315699035-29 ◽

2014 ◽

pp. 254-262

Keyword(s):

Integrated Marketing ◽

Service Dominant Logic ◽

Dominant Logic

Download Full-text

Achieving Advantage with a Service-Dominant Logic

The Service-Dominant Logic of Marketing ◽

10.4324/9781315699035-15 ◽

2014 ◽

pp. 103-108

Keyword(s):

Service Dominant Logic ◽

Dominant Logic

Download Full-text

Co-creating the Voice of the Customer

The Service-Dominant Logic of Marketing ◽

10.4324/9781315699035-18 ◽

2014 ◽

pp. 127-135

Keyword(s):

The Voice ◽

Voice Of The Customer

Download Full-text

From Entities to Interfaces: Delineating Value in Customer–Firm Interactions

The Service-Dominant Logic of Marketing ◽

10.4324/9781315699035-26 ◽

2014 ◽

pp. 214-225

Download Full-text

Co-producers and Co-participants in the Satisfaction Process: Mutually Satisfying Consumption

The Service-Dominant Logic of Marketing ◽

10.4324/9781315699035-19 ◽

2014 ◽

pp. 136-145

Download Full-text

The Service-Dominant Logic of Marketing: Theoretical Foundations, Pedagogy, and Resource-Advantage Theory Shelby D. Hunt and Sreedhar Madhavaram

The Service-Dominant Logic of Marketing ◽

10.4324/9781315699035-14 ◽

2014 ◽

pp. 85-102

Keyword(s):

Service Dominant Logic ◽

Dominant Logic ◽

Resource Advantage Theory ◽

Theoretical Foundations ◽

Resource Advantage

Download Full-text