The article reflects the authors view on the technical and aesthetic side of the use of face bricks in the architecture of our country. The term brick design combines such indicators of brickwork as the color, size and surface of the brick itself, as well as the type of masonry and seam parameters. Unfortunately, the analysis of the current situation shows that the culture of consumption of face bricks in Russia remains at a low level, which is due to the lack of proper knowledge and insufficient number of qualified master masons. The main goal of brick design development is to popularize various types of three-dimensional masonry and reveal the potential of using bricks as a basic unit. The comparison shows the architecture of European cities, which does not differ in the complexity of architectural forms, but has advantages in the form of unusual masonry, color combinations, vertical direction of masonry and other elements of technical aesthetics. The use of bricks in various levels of brick design will allow you to avoid using architectural decoration on the facades of buildings, while preserving its authenticity and individuality. The brick, as a basic unit, is self-sufficient and is able to fulfill not only its functional role, but also its aesthetic one. In this situation, a necessary and decisive action will be competent communication with industry specialists, architects and designers, leading manufacturers and technologists who realize that we have a unique material that does not need additional wrapping when used efficiently.