ANALYTICAL RESEARCH METHODS AT E-COMMERCE ENTERPRISES IN UKRAINE
With the development of information systems and technologies, their spread and improvement, mankind has invented a large number of ways to make life easier with the help of the Internet and electronics. The economy is also not standing still: for example, a few years ago, online stores became very popular, offering customers a wide range of products. Thanks to them, many different economic transactions are conducted every day via the Internet. As a result, the concept of e-commerce has developed rapidly. This term means doing business on global networks. In a simpler sense - trade via the Internet. In addition to stationary stores, various companies also open online ones. As a result, such companies have the opportunity to increase competitiveness, reduce costs associated with the sale of products and provide more useful and high-quality information about goods to their customers.