scholarly journals Analisis Bauran Promosi yang Paling Berpengaruh terhadap Keputusan Mahasiswa Baru dalam Memilih Universitas Sarjanawiyata Tamansiswa

2021 ◽  
Vol 7 (1) ◽  
pp. 1-16
Author(s):  
Imas nursiwan Dono
Keyword(s):  
Regression Analysis ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Personal Selling ◽  
T Test ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
F Test ◽  
Beta Coefficient

The purpose of this study was to analyze the Influence of Promotion Mix which Most Influences on Student Decisions in Choosing Sarjanawiyata Tamansiswa University. The research methodology used is descriptive quantitative method, the unit of analysis in this study is Sarjanawiyata Tamansiswa University and the observation unit is the students of the Sarjanawiyata Tamansiswa University. The population in this study were 4,270 respondents from Sarjanawiyata Tamansiswa University. The technique for determining the number of samples used in this study is the Slovin formula and totals 135 respondents. The research method used is data collection techniques through questionnaires which are carried out systematically in accordance with the research objectives. The analysis method used to solve problems and prove the hypothesis is descriptive analysis and regression analysis. This analysis includes validity and reliability tests, classic assumption tests, multiple linear regression analysis, hypothesis testing through the F test and t test, the coefficient of determination (R2) and thetest Standardized Beta Coefficient. The results of the F test show that simultaneously Advertising, Personal Selling, Sales Promotion and Publicity have a positive and significant effect on student decisions in choosing Sarjanawiyata Tamansiswa University. The results of the t test partially show that the Advertising variable and the Sales Promotion variable have a positive and significant effect on student decisions in choosing Sarjanawiyata Tamansiswa University, the Personal Selling variable and the Publicity variable have no positive or significant effect on student decisions in choosing Sarjanawiyata Tamansiswa University. The results of the coefficient of determination (R2) test show that student decisions are influenced by the variables of Advertising, Personal Selling, Sales Promotion, and Publicity, while the rest is explained by other variables not discussed in this study. Judging from the results of Standarized Beta Coefficient, it shows that the most dominant variable in this study and the most influential on student decisions is advertising.

scholarly journals Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Pelanggan OVO (Studi Kasus Pada Mahasiswa STIE Eka Prasetya)

2020 ◽  
Vol 6 (2) ◽  
pp. 9-20
Author(s):  
Muammar Rinaldi
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Personal Selling ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Quantitative Descriptive

The purpose of this study is to determine the effect of Service Quality and Promotion on OVO Customer Satisfaction. The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya and the observation unit is students from STIE Eka Prasetya. The population in this study were 993 respondents from STIE Eka Prasetya. The technique of determining the number of samples used in this study is the Slovin formula and amounted to 91 respondents. The research method used is the technique of data collection through the distribution of questionnaires that conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis and regression analysis. This analysis includes validity and reliability, classic assumption tests, multiple linear regression analysis, hypothesis testing through t and F tests, and the coefficient of determination (R2) test. The results of the t test show that the variable Service Quality has a positive and significant effect on OVO Customer Satisfaction, and the Promotion variable has a positive and significant effect on OVO Customer Satisfaction. The results of the F test show that the Service Quality and Promotion simultaneously effect the Customer Satisfaction. The result of coefficient of determination test results (R2) shows that Customer Satisfaction was effected by Service Quality and Promotion variables, while the remaining is explained by other variables such as perception, digital marketing and personal selling that are not discussed in this study.

scholarly journals ANALISIS BIAYA BAURAN PROMOSI TERHADAP PENDAPATAN KAMAR DI GRAND MIRAGE RESORT & THALASSO BALI

2021 ◽  
Vol 3 (1) ◽  
pp. 20-31
Author(s):  
Trisna ◽  
Ida Ayu Trisna Wijayanthi ◽  
Ida Bagus Amerta Kusuma
Keyword(s):  
Regression Analysis ◽  
Personal Selling ◽  
T Test ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
F Test ◽  
Analysis Techniques ◽  
Analysis Technique ◽  
The Cost ◽  
Dominant Influence

Promotion is a strategy used to introduce products or services that are owned in order to increase room revenue in hotels. Grand Mirage Resort & Thalasso Bali carries out promotional activities by means of advertising, personal selling and sales promotion. However, in reality the cost of the promotional mix and room income do not go hand in hand, so the main point of this research is how the effect of the promotional mix costs on room income at Grand Mirage Resort & Thalasso Bali and the purpose of this study is to find out how the effect of the promotional mix costs in the form of advertising costs, personal costs selling and sales promotion costs to room revenue at Grand Mirage Resort & Thalasso Bali. The data analysis technique used in this research uses descriptive quantitative analysis techniques through classical assumption analysis methods, multiple regression analysis, t test, f test and the coefficient of determination. The results of the t test indicate that partially the advertising cost variable has a significant effect on room income. Based on the F test, advertising costs, personal selling costs, and sales promotion costs simultaneously have a significant effect on room revenue. Based on the results of the analysis, the variable advertising costs, personal selling costs, and sales promotion costs, the advertising cost variable that has the most dominant influence on room income at Grand Mirage Resort & Thalasso Bali.

Pengaruh Sales Promotion, Personal Selling, dan Direct Marketing terhadap Keputusan Pembelian Makanan dan Minuman di Padma Resort Legian

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 86-93
Author(s):  
Ni Putu Diana Monica Dewi ◽  
I Gusti Ayu Wimba ◽  
I.A. Sasmita Dewi
Keyword(s):  
Data Analysis ◽  
Linear Regression Analysis ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Literature Study ◽  
Survey Interviews

The purchase decision is the stage where consumers have evaluated the product and can form an intention to buy the most preferred product for personal consumption. The purpose of this study was to determine the effect of sales promotion, personal selling, and direct marketing on food and beverage purchasing decisions at Padma Resort Legian. This research was conducted at Padma Resort Legian. The number of samples taken was 90 consumers with the nonprobability sampling method, and with the proportional random sampling technique. Data collection was carried out through observation (survey), interviews, literature study, documentation, and questionnaires. Testing research instruments using validity and reliability tests. The data analysis technique used is multiple linear regression analysis, analysis of the coefficient of determination, t-test (partial), and F-test (simultaneous). From the results of data analysis, it was found that sales promotion had a positive and significant effect on purchasing decisions, personal selling had a positive and significant effect on purchasing decisions, and direct marketing had a positive and significant effect on purchasing decisions, while simultaneously it was found that sales promoters, personal selling, and direct marketing have a positive and significant effect on purchasing decisions.

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN MITANA CAFÉ DI KOTA LANGSA

2021 ◽  
Vol 5 (1) ◽  
pp. 11-20
Author(s):  
Tengku Putri Lindung Bulan ◽  
Tiara Sriwulan
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Consumer Loyalty ◽  
Analysis Method ◽  
F Test

This study aims to determine the effect of product quality and price on consumer loyalty at Mitana Cafe in Langsa City. The number of samples in this study were 96 respondents. The data analysis method used in this study is the classical assumption test, multiple linear regression analysis and proof of the hypothesis using the coefficient of determination analysis, t test and F test. price affects consumer loyalty of Mitana Cafe in Langsa City by 24.3% and the remaining 75.7% is influenced by other variables not examined in this study. From the results of the t test it is known that product quality and price have a significant effect on consumer loyalty at Mitana Cafe in Langsa City. From the results of the F test, it is known that the product quality and price simultaneously have a significant effect on the consumer loyalty of Mitana Cafe in Langsa City.

scholarly journals PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RESTORAN BAKSO LAPANGAN TEMBAK SENAYAN

2020 ◽  
Vol 11 (01) ◽  
pp. 32-45
Author(s):  
Diana Diana ◽  
Nanda Harry Mardika
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
F Test

The development of business today is characterized by increasingly intense competition,to be able compete with other culinary businesses, companies must pay attention to promotions, service quality and customer satisfaction. Attractive promotions and good service quality can increase customer satisfaction. The purpose of this study was to determine the existence of a positive and significant effect between promotion variables and service quality on consumer satisfaction at the Restoran Bakso Lapangan Tembak Senayan with a purposive sampling technique, the number of samples in this study amounted to 100 respondents. Data collection method is questionnaire. Data quality in this study uses validity and reliability test, the classic assumption and the influence test in this study using multiple linear regression analysis and coefficient of determination analysis (R2), while the hypothesis testing in this study uses t test and F test using SPSS version 23 software program. The results of the t test and F test, it can be concluded promotion is partially positive and significant effect on customer satisfaction, service quality is partially positive and significant effect on customer satisfaction, as well promotion and service quality as a whole. simultaneous positive and significant effect on consumer satisfaction in the Restoran Bakso Lapangan Tembak Senayan. Keywords: promotion, service quality, customer satisfaction

PENGARUH BUDAYA ORGANISASI, KOMUNIKASI, KOMPENSASI, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN RUMAH SAKIT UMUM DAERAH (RSUD) KABUPATEN KEPULAUAN MENTAWAI

2020 ◽  
Author(s):  
Muhammad Hendra
Keyword(s):  
Organizational Culture ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Leadership Education ◽  
T Test ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
F Test

The purpose of this study was to examine the Influence of Organizational Culture, Communication, Compensation and Work Disipline on Employee Performance Of Rumah Sakit Umum Daerah (RSUD) Regency Of Mentawai Islands. This research is the census. The data used are primary data by taking a sample of 79 (seventy-nine) respondents. This study uses analysis tools such as validity, reliability test, test multiple linear regression analysis, t test, F test and coefficient determination (R2). Validity and reliability testing done by using one-shot methods to get the result that all the item declared valid and reliable. T test results showed that the Organizational Culture, Communication, Compensation and Work Disipline and significant impact on the performance communication while having a positive effect but no significant effect on performance. F test showed that the Organizational Culture, Communication, Compensation and Work Disipline simultaneously affect performance, the result showed that the coefficient of determination of 0,646 or 64,6 percent, which means that the variability of performance variable that can be explained by the variability of the variable Organizational Culture, Communication, Compensation and Work Disipline 64,6 percent while the remaining 35,4 percent is explained by other variables not included for example, a variable in the regression model of leadership, education and training, work environment and other. The most dominant variable is a organizational culture on the performance of work which can be proved by the greatest regression coefficient is 0,689 compared to other variables

scholarly journals PENGARUH HARGA, ONLINE CUSTOMER REVIEW DAN FASILITAS TERHADAP TINGKAT HUNIAN DI PT. KARYA CIPTA PESONA (ARYADUTA MEDAN)

2019 ◽  
Vol 5 (1) ◽  
pp. 1-12
Author(s):  
Sri Rezeki ◽  
Ninie
Keyword(s):  
Regression Analysis ◽  
Descriptive Analysis ◽  
Field Research ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Validity And Reliability ◽  
F Test ◽  
Independent Variables ◽  
Library Research ◽  
Customer Review

The purpose of this study is to determine the effect of the Price, Online Customer Review and Facilities on Occupancy Rate at PT. Karya Cipta Pesona (Aryaduta Medan). The research methodology used is descriptive quantitative method, the unit of analysis in this study is PT. Karya Cipta Pesona (Aryaduta Medan) and its observation unit are guests from PT. Karya Cipta Pesona (Aryaduta Medan). The population in this study were guests from PT. Karya Cipta Pesona (Aryaduta Medan) as many as 61,565 respondents. The technique of determining the number of samples used in this study is the Slovin formula and amounts to 100 respondents. The research method used is by data collection techniques through library research and field research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). From the analysis obtained a regression analysis Room Occupancy = 0.004 +0.2286 Price + 0.744 Online Customer Review + 0.271 Facilities + e. The results of the t test show that the price variable has a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount 3.872 > ttable 1.984, Online Customer Review variable has a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount 6.910 > ttable 1.984 and Facilities variables have a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount is 3.753 > ttable 1.984. The results of the F test show that Fcount 61.749  > Ftable 2.70 that means the independent variables Price, Online Customer Review and Facilities simultaneously influence the dependent variable Occupancy. The determination coefficient test results (R2) indicate that 65.90% of Occupancy variables are influenced by Price, Online Customer Review and Facilities variables, while the remaining 34.10% is explained by the influence of other factors or variables outside the model such as Service Quality and Satisfaction.

scholarly journals ANALISA PEMBELIAN KOPI DI DIALOGKOPI SUKOHARJO

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Candra Nugroho ◽  
Bambang Mursito ◽  
Sudarwati Sudarwati
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
F Test

This study aims to determine the effect of partial and simultaneous coffee purchases at the Dialogue in Sukoharjo. This type of research is quantitative research. The population in this study were 100 people in Dialogkopi Sukoharjo, while the sample used was 25. Then the data were analyzed using SPSS version 22, with quantitative analysis which included validity and reliability tests, classic assumption tests, multiple linear regression analysis, hypothesis testing with F test and t test and coefficient of determination. The F test results indicate that product quality, price and location simultaneously and significantly influence purchasing decisions at Dialogkopi Sukoharjo. The results of the t test show that product quality has a positive and significant effect on purchasing decisions at Dialogkopi Sukoharjo , the value of having a positive and significant influence on purchasing decisions at Dialogkopi Sukoharjo and location has a positive and significant effect on purchasing decisions at Dialogkopi Sukoharjo. The coefficient of determination shows that the variables of product quality, price and location have an influence of 72.6% on the purchasing decision variable at Dialogkopi Sukoharjo Keywords: Product quality, price, location, purchase decision

PENGARUH KREATIVITAS GURU TERHADAP PRESTASI BELAJAR PESERTA DIDIK MATA PELAJARAN MATEMATIKA

2019 ◽  
Vol 11 (2) ◽  
pp. 89-98
Author(s):  
Rofiatun Nisa’ ◽  
Sukiyanto ◽  
Latifatul Mujtahidah
Keyword(s):  
Regression Analysis ◽  
Student Learning ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Class V ◽  
Learning Achievement ◽  
Teacher Creativity

The purpose of this study was to: determine the level of teacher creativity in teaching, the level of student learning achievement, the effect of teacher creativity on student achievement in mathematics class V at MI Thoriqotul Hidayah Centini. This study uses a quantitative approach with a sample of 24 students. Data collection techniques using questionnaires and documentation. Data analysis techniques include descriptive analysis, simple linear regression analysis, t test and coefficient of determination. The results showed that the creativity of teachers was classified as moderate with a percentage of 87.5%. It meant that the teacher was quite creative in providing ideas that could make students motivated to learn, the learning achievement of class V students was moderate with a percentage of 50%. This means that students have been able to show changes including their ability to think and their skills in mathematics, from the results of t test regression analysis obtained  >  (3,438 > 1,717) then Ha is accepted and it can be concluded that partially the teacher creativity variable has a significant effect towards student learning achievement means the better the teacher's creativity the better the student's learning achievement.

PENGARUH KREATIVITAS GURU TERHADAP PRESTASI BELAJAR PESERTA DIDIK MATA PELAJARAN MATEMATIKA

2020 ◽  
Vol 12 (1) ◽  
pp. 48-57
Author(s):  
Rofiatun Nisa’ ◽  
Sukiyanto ◽  
Latifatul Mujtahidah
Keyword(s):  
Regression Analysis ◽  
Student Learning ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Class V ◽  
Learning Achievement ◽  
Teacher Creativity

Abstract The purpose of this study was to: determine the level of teacher creativity in teaching, the level of student learning achievement, the effect of teacher creativity on student achievement in mathematics class V at MI Thoriqotul Hidayah Centini. This study uses a quantitative approach with a sample of 24 students. Data collection techniques using questionnaires and documentation. Data analysis techniques include descriptive analysis, simple linear regression analysis, t test and coefficient of determination. The results showed that the creativity of teachers was classified as moderate with a percentage of 87.5%. It meant that the teacher was quite creative in providing ideas that could make students motivated to learn, the learning achievement of class V students was moderate with a percentage of 50%. This means that students have been able to show changes including their ability to think and their skills in mathematics, from the results of t test regression analysis obtained  >  (3,438 > 1,717) then Ha is accepted and it can be concluded that partially the teacher creativity variable has a significant effect towards student learning achievement means the better the teacher's creativity the better the student's learning achievement.

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