scholarly journals СЕМАНТИЧНАТА ДЕРИВАЦИЯ КАТО ЕДИН ОТ НАЙ-ВАЖНИТЕ ВИДОВЕ ЕЗИКОВИ ИНОВАЦИИ (ВЪРХУ МАТЕРИАЛ ОТ СЪВРЕМЕННИ МЕДИЙНИ ТЕКСТОВЕ) / SEMANTIC DERIVATION AS A MAJOR TYPE OF LANGUAGE INNOVATION (BASED ON CONTEMPORARY MEDIA TEXTS)

2021 ◽  
Vol 68 (PR) ◽  
pp. 102-111
Author(s):  
LARISA KISELЕVA KISELЕVA
Keyword(s):  
Cognitive Linguistics ◽  
Semantic Relations ◽  
Major Type ◽  
Surrounding World ◽  
Person Description ◽  
Russian Media ◽  
Contemporary Media ◽  
Media Texts ◽  
The Mind ◽  
Micro Patterns

The study focuses on the most productive patterns of semantic derivation, namely metaphorical and metonymic transfer, exemplified by contemporary Russian media texts. The metaphorical and metonymic patterns outlined in the study are based on the principle of anthropocentrism, which is realized in two interrelated directions highlighting the cognitive nature of semantic relations: 1) person → surrounding world (external personalization); 2) surrounding world → person (description in view of the extralinguistic reality). Specific micro patterns are based on the concrete → abstract macro pattern. It can be argued that semantic derivation functions as a means of linguistic ex-pression of ideas about intangible entities, thus creating the respective images in the mind of the addressee. The results of the study are of relevance to lexical semantics, cognitive linguistics, media linguistics, etc. Keywords: semantic derivation, metaphor, metonymy, Russian, media texts, anthropocentrism

scholarly journals Distinctive features of motherhood discourse in Russian media

2020 ◽  
Vol 18 (2) ◽  
pp. 220-231
Author(s):  
Anna A. Kuvychko
Keyword(s):  
Cognitive Linguistics ◽  
Cognitive Activity ◽  
Cognitive Structure ◽  
Russian Society ◽  
Media Discourse ◽  
Modern Media ◽  
Russian Media ◽  
Media Texts ◽  
Political Media ◽  
Media Discourses

This study of modern media devoted to the problems of motherhood discourse is significant and relevant due to both the axiological nature of motherhood phenomenon and socio-cultural features of the existing (present day) media space. Problems of motherhood are of enduring importance. The variety of issues concerning motherhood raised in modern media indicate the relevance and importance of all manifestations of this phenomenon for contemporary society. The purpose of the present study is to identify and reveal the features of media discourse of motherhood in socio-political media (which is a product of cognitive activity of modern Russian society) through the category of interdiscursivity. The material for this research was obtained from media texts of Internet versions of Russian socio-political media Arguments and Facts, Izvestia, Rossiyskaya Gazeta, Moskovsky Komsomolets, and Kommersant, published from 2001 to 2019. The research methodology includes content analysis of online publications, classification and systematization of the research material: media texts, media text studies and description of media discourse on motherhood in the form of a cognitive structure (concept sphere). The present study is the first attempt to interpret maternal media discourse through the category of interdiscursiveness, a fusion of various discourses. The author presents media discourse on motherhood in contemporary Russian socio-political media as a combination of institutional media discourses (political, economic, legal, medical, and religious), each manifesting its own aims and using own linguistic means of presenting information. This approach to describing media discourse emphasizes the interdisciplinary nature of the study and indicates the relevance of its results for various fields of scientific knowledge, primarily journalism and cognitive linguistics.

"Semantic modification and lexical neologization – a means of enriching the Bulgarian lexicon"

Lyuboslovie ◽  
2021 ◽  
Vol 21 ◽  
pp. 293-310
Author(s):  
Teodora G. Ilieva ◽  
Keyword(s):  
Word Formation ◽  
Semantic Relations ◽  
Foreign Word ◽  
Word Combination ◽  
Lexical Items ◽  
Media Texts ◽  
Formal Relations ◽  
Semantic Transformation

In this article the neo-semanticisms are presented by real neologisms and occasionalisms, excerpted in recent years from Bulgarian media texts with different thematic orientation and stylistic expression. Commens are also made on the lexicon that has emerged through tracing and borrowing, which builds formal relations of homonymy with words that already exist in our language. Each of the 44 lexical items is presented in a dictionary article, including its morphological and semantic characteristics; word formation parameters; the motivating foreign word (if any); distribution of the palette of semes registered in the lexicographic arrays; the new sememe – the result of semantic transformation, in a minimal context; classification of the free and/or stable word combination it forms; the formal and semantic relations in which it enters and its stylistic affiliation. The study finds that the enrichment of the vocabulary of the Bulgarian language is achieved as a result of democratization, colloquialization and internationalization of the language. Semantic modifications are realized mainly through: metaphorization, metonymization, personification and comparison.

Marketing the mCity

2011 ◽  
pp. 295-321 ◽  
Author(s):  
Anette Hallin
Keyword(s):  
Information And Communication Technologies ◽  
Communication Technologies ◽  
City Marketing ◽  
Information And Communication ◽  
Contemporary Media ◽  
Dialogic Process ◽  
The Mind ◽  
Receiver Model ◽  
Marketing Material ◽  
The City

Information and communication technologies (ICTs) cannot only be used practically in marketing efforts, but also as symbols, due to the images and associations they provoke of for example modernity and speed. The marketing of a city through the use of ICT-images however, also involve risks, as ICTs among certain people also bring about negative associations. Therefore, marketers need to be aware of what happens with the marketing material after it has been developed and sent out. The main argument of this chapter is that sense making emerges through a dialogic process. By analyzing semiotically a marketing leaflet for the Stockholm-based ICT-project mCity, and two ads for Nokia phones that appeared in Europe at about the same time as mCity, this chapter challenges the traditional cybernetic sender-receiver model of communication, and proposes that when the sender has sent the message, the message becomes a speaker on its own, interacting with the listener through a dialogic process set in the mind of the lis ener. When understanding this, marketers should benchmark the use of ICTs in other contemporary media in order to ensure the success aimed for with the city marketing material using ICT-imager.

GLEEks of the Week, Stage Tube, and #racheldoesstuff

2020 ◽  
pp. 194-224
Author(s):  
Kelly Kessler
Keyword(s):  
Web 2.0 ◽  
Digital Marketing ◽  
Broadway Musical ◽  
Contemporary Media ◽  
Media Texts

This chapter focuses on the rise and digital marketing of a spate of musical series between 2009 and 2019. It explores the specific methods used to address audiences of Fox’s Glee, NBC’s Smash, ABC’s Galavant, and The CW’s Crazy Ex-Girlfriend and how the shows’ industry-driven online footprints project both the television industry’s embrace of Web 2.0 techniques and varying methods of hailing fans of the Broadway musical. In various ways, these series blend techniques of Broadway and television fandoms and parlay theatrical language and stars into marketing tools, while acknowledging the contemporary power of online stardom in the cultivation of contemporary media texts. Whether through network websites, YouTube, Facebook, Twitter, or Instagram, or via interactive gif-creators and contests, these four musical series hung their hopes on the promise of fan interactivity.

#tropy#feminizm

2019 ◽  
Vol 25 (25) ◽  
pp. 88-107
Author(s):  
Agata Szuba Szuba
Keyword(s):  
A Priori ◽  
Negative Influence ◽  
The Media ◽  
Contemporary Media ◽  
Walter Lippmann ◽  
Media Message ◽  
Unique Style ◽  
The Mind

The contemporary media message can be perceived in two perspectives: an active one, in which women perform a role of journalists and editors, and a passive perspective, in which they become a part of media message. The latter aspect is the most controversial for many reasons. Walter Lippmann defines a stereotype as an image created in the mind which allows a subordination of a certain fragment of reality a priori. The media’s visible, negative influence on women has them create a reality beyond the boundaries of acceptance, presenting it in a way the audience expects. A new kind of feminism appears, i.e. one which answers the receiver’s needs (succumbing to the expectations and exposing to the view), and a question appears – whether in the time of the feminist legacy, thereby changes resulting from the development of the media, feminists should gain their own unique style? In a way this begins to happen. Due to the development of the media, women gained an unrestricted possibility to express their views, and the reception and availability of the media lifts the restrictions and causes an inconspicuous person to please and sweep the crowd and his or her voice to be impossible to be ignored in the discourse.

scholarly journals Metafory konceptualne: fenomeny umysłu czy konstrukty kognitywistyczne? Cz. I

LingVaria ◽  
2019 ◽  
Vol 14 (28) ◽  
Author(s):  
Aleksander Kiklewicz
Keyword(s):  
Cognitive Linguistics ◽  
Theoretical Models ◽  
General Assumption ◽  
Research Practice ◽  
Conceptual Metaphors ◽  
Psychological Reality ◽  
Initial Hypothesis ◽  
Linguistic Activity ◽  
The Mind ◽  
Empirical Material

Conceptual Metaphors: Phenomena of the Mind or Cognitive Constructs? Part I The author considers the psychological reality of models in contemporary cognitive linguistics. The initial hypothesis is that the programmatic assumption of cognitive linguistics, i.e. the fact that linguistic activity is programmed in the mind by ambivalent, monomodular conceptual categories or gestalts, is not realized in research practice: in reality we are dealing with different versions of constructivism, i.e. speculative generation of theoretical models that cannot be used to explain linguistic facts. This general assumption is verified with reference to the theory of conceptual metaphors by G. Lakoff and M. Johnson (1980). The author presents six arguments that metaphoric models economy is a substance or emotion is a hot fluid in a container do not reflect the real linguistic or mental activities of the subjects. The author refers to numerous scientific sources as well as empirical material of Slavonic languages.

scholarly journals Methodology of Concept and Conceptual Analysis

2020 ◽  
Vol 12 (2) ◽  
pp. 94-98
Author(s):  
Babanazarova Sokhiba Abdusharipovna
Keyword(s):  
Conceptual Analysis ◽  
Cognitive Linguistics ◽  
Intellectual Structure ◽  
Cognitive Analysis ◽  
Surrounding World ◽  
The World ◽  
People’S Perception ◽  
Standard Of Comparison ◽  
Cultural Connotations

This article discusses cognitive linguistics, one of the areas of the anthropocentric paradigm. The views of world linguists on the concept and its types, methods of conceptual analysis are analyzed. The methods of conceptual analysis are explained by means of comparisons. It is well known that man's knowledge of the surrounding world is expressed through concepts. These concepts are a mental-intellectual structure embodied as a product of various mental activities of man. In the process of thinking, a person deals with concepts, not with meanings and notions. Therefore the concept is recognized as a unit of thought and set of knowledge that branched and unified at one point. The article contains stable comparisons in the Uzbek language for conceptual analysis and it is repeatedly acknowledged that the comparisons reflect national and cultural connotations, richness of Uzbek language, and as well as its importance as a mirror of traditions. The analysis focuses on the standard of comparison, which reflects the uniqueness of people's perception and understanding of the world. Therefore, the study of cognitive analysis in relation to comparisons is one of the essential problems of anthropocentric linguistics.

scholarly journals Towards a Model of Rhetorical Criticism of Metonymy in Chinese Media Texts

2015 ◽  
Vol 1 (2) ◽  
pp. 8
Author(s):  
Ke Li ◽  
Shukang Li
Keyword(s):  
Cognitive Linguistics ◽  
Rhetorical Criticism ◽  
Weak Version ◽  
Cognitive Tool ◽  
Chinese Media ◽  
Rhetorical Device ◽  
Media Texts

<p>Rhetorical criticism is a type of criticism with rhetorical phenomena as its object. In the context of western rhetoric, rhetorical criticism is usually viewed as a method to describe, explain and evaluate certain rhetorical phenomena or act. Metonymy, as a kind of rhetorical device in traditional rhetoric and a cognitive tool in cognitive linguistics, can be regarded as an object for criticism. Accordingly, an analysis of metonymy from the perspective of rhetorical criticism can disclose text builders’ rhetorical motive behind the linguistic use of metonymy. Moreover, it can reveal the ideological meaning of the text (a weak version of ideology) by analyzing and evaluating the terministic screen constructed by the metonymy, to achieve the purpose of rhetorical persuasion and build an “identification” between the addresser and addressee.</p>

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