Electronic Advertising In The Modern Communication Environment

2021 ◽  
pp. 134
Author(s):  
Kemouche Mourad
Author(s):  
M. Dvorkina

The author offers the brief biographical information on Rujero Sergeevich Gilyarevsky whose 90-th anniversary is celebrated. She reviews the main stages of his academic and pedagogical career, in particular, his scholarly works, his two theses studies (candidate’s and doctoral), numerous publications that have been contributing to the librarianship, library and information sciences. The author emphasizes the scope of Gilyarevsky’s professional interests and retraces expanding of the subject scope of his publications – from catalog structuring (1954) to cloud technologies, information management and scientometrics. Rujero Gilyarevsky analyzes the problems of the libraries (and e-libraries, in particular), their future, professional values of the librarians within the digital communication environment, bibliography as an element of information culture. R. Gilyarevsky has complete mastery of several foreign languages. The selected bibliography of R. Gilarevsky’s publications, including those co-authored by his colleagues, is appended.


GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 597-606
Author(s):  
Dr. Maha Mustafa Omer Abdalaziz

The study aims at the technological developments that are taking place in the world and have impacted on all sectors and fields and imposed on the business organizations and commercial companies to carry out their marketing and promotional activities within the electronic environment. The most prominent of these developments is the emergence of the concept of electronic advertising which opened a wide range of companies and businessmen to advertise And to promote their products and their work easily through the Internet, which has become full of electronic advertising, and in light of that will discuss the creative strategy used in electronic advertising;


2014 ◽  
Vol 989-994 ◽  
pp. 4019-4022
Author(s):  
Yi Wen Chen ◽  
Bin Xu ◽  
Jian Hua Hao

Utilizing power line to transmit information speedily and safely is very important and significant. Whereas, the communication environment and construction of power grid are complex and hostile. The paper introduces the application, common modulation technology—OFDM and noise characteristics of PLC. The paper builds an OFDM input and output system and adds the power line noise into the channel, then compares and analyzes the difference between the OFDM output signals in common channel and PLC channel.


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