The Effect of Electronic Advertising in Social Media on University Students in Kurdistan Region

The Main purpose of this study is to find out the effect of electronic advertising on social Media on university students in Kurdistan Region of Iraq. The impact of electronic advertising making a purchase decision. The aim of this research is that it is an attempt to understand the mechanisms of taking information about the impact of electronic advertising for purchase. . Researchers in this research have scientifically demonstrated the effect of electronic advertising on university students. This research relied on survey methods for collecting data and information of the research. The sample of this study were students of Erbil Polytechnic University and 300 students participated the survey. The most important findings of the researcher is that the interaction with the electronic advertising on social media sites has taken a high level, and the models taken from the search sample most of them use social media sites (Messenger, Viber, YouTube, Instagram, Snapchat, Facebook), and the models taken benefit from this network, taking the information and seeing the services available there.

Gloss discourse as a gender tool of consumer motivation in the era of digital communications

The purpose of the article is to characterize the glossy magazine discourse (GMD) of the early 21st century as a powerful tool for influencing the recipient in a situation with prevailing digital communication and electronic advertising, as a special discursive process that acts as an explicit tool of globalization. The phenomenon of creating consumer motivation for predictable purchasing behavior, which is influenced by print and electronic glossy magazine discourse, is analyzed from the standpoint of the Linguistic and Rhetorical (L&R) Paradigm of the Sochi scientific school. The authors suggest an original synergetic methodology combining the methods of linguistics, new rhetoric, pedagogy, psychology and economic management emphasizing the novelty of this discourse in the context of its influence on the formation and transformation of the modern linguistic personality. It is concluded that this type of discourse, the latest in terms of chronology of the historical process, actualizes the polyethnic sociocultural & educational space of the early 21st century at a new level (on the example of Russia). It is proved that GMD stimulates transformations in line with the leading trend of the formation of a "planetary linguistic personality" with the value orientations of the "philosophy of glamour".

Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

This paper aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Social communication networks are transformed into the promoting and marketing advertising forum in order to automatically attract customers without the need for traditional sales methods. In this sense, electronic marketing represents the space of commercial transactions of the future. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising.

Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

This paper aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Social communication networks are transformed into the promoting and marketing advertising forum in order to automatically attract customers without the need for traditional sales methods. In this sense, electronic marketing represents the space of commercial transactions of the future. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising.

Internet promotion of market services in the field of tourism and recreation

The article reveals the possibilities of eff ective use of online promotion of market services in the fi eld of tourism and recreation. The ways of promoting a tourist product are considered. The most common methods for promoting a product by organizations in this industry include product promotion through creating their own page, electronic advertising, online promotions, direct mail, PR technologies, participation in international exhibitions and fairs on the Internet.

Acto de habla oferta en la publicidad digital de viajes en francés

El estudio pragmático de los actos de habla ha conocido una evolución considerable estos últimos años. Dado que las nuevas tecnologías tienen influencia en la sociedad, es necesario estudiar los actos de habla en el ámbito del discurso digital para dar cuenta de las formas actuales de comunicación. Teniendo en cuenta esta realidad, el objetivo de este artículo es analizar el acto de ofrecer en un contexto y medio específicos: la publicidad digital de viajes en francés. Concretamente, estudiaremos las estrategias lingüisticas del acto de ofrecer de un corpus de ofertas de viajes, además de sus características y la modificación externa que les acompaña, para presentar un estudio innovador sobre los actos de habla, en general, y sobre la oferta, en particular, y realizar nuevas consideraciones sobre este acto de habla en el contexto de la publicidad de Internet. The pragmatic study of speech acts has undergone a considerable evolution in recent years. In the light of the influence of new technologies on society, it is necessary to study speech acts in the field of digital discourse, in order to account the current forms of communication. Bearing this reality in mind, this article aims to analyse offering as a speech act in a specific context and mass media: digital travel advertising in French. We analyse specifically the linguistic strategies of the offering in a corpus of travel offers, as well as their characteristics and the external modification that accompanies them, with the purpose of showing a renewed study on speech acts, in general, and on the offering, in particular, and performing new considerations on this speech act in the context of the electronic advertising. L’étude pragmatique sur les actes de parole a connu une évolution considérable ces dernières années. Vu que les nouvelles technologies ont de l’influence sur la société, il est nécessaire d’étudier les actes de parole dans le domaine du discours numérique pour rendre compte des formes actuelles de communication. En considérant cette réalité, l’objectif de cet article est d’analyser l’acte d’offrir dans un contexte et un média spécifiques : la publicité numérique de voyage en français. Concrètement, nous étudierons les stratégies linguistiques de l’acte d’offrir d’un corpus d’offres de voyage, ainsi que leurs caractéristiques et la modification externe qui les accompagne, afin de présenter une étude novatrice sur les actes de parole, en général, et sur l’offre, en particulier, et formuler de nouvelles considérations sur cet acte de parole dans le cadre de la publicité sur Internet.

Optimization of Subway Advertising Based on Neural Networks

Subway advertising has become a regular part of our daily lives. Because the target audiences are high-level consumers, subway advertising can promote the return on investment. Such advertising has taken root in various countries and regions. However, a lack of appropriate oversight, a single-track operating mode of subway advertising, and unclear price standards significantly reduced the expected advertising effects and the reasonableness of advertising quotations. The shared biking services have gained a great amount of attention in the past few years. Besides, more citizens get involved in using public transportation, which provides a basis for analyzing subway passenger characteristics. First, we examined the use of shared bikes around subway stations to obtain the information on passengers’ age. Then, using daily passenger flow volume, transfer lines, and the original subway advertising quotes, we trained backpropagation neural networks and used the results to provide new quotations. Finally, we combined passenger age structure and different passenger groups’ preferences in every station to identify the most suitable advertisement type. Our goal was to make full use of transportation big data to optimize advertising quotations and advertisement selection for subway stations. We also proposed the using of electronic advertising board to help increase the subway advertising profits, decrease the financial pressure of operations, and boost the public transportation development.