scholarly journals Strengthening Destinations’ Resilience from Bushfires—A Study of Eastern Australia

2021 ◽  
Vol 11 (2) ◽  
pp. 43
Author(s):  
Fenjie Qi ◽  
Yaxin Zhou ◽  
Shuo Feng
Keyword(s):  
Natural Disaster ◽  
Small Businesses ◽  
Critical Phenomenon ◽  
Tourism Industry ◽  
Destination Image ◽  
Disaster Resilience ◽  
Eastern Australia ◽  
Close Relationship ◽  
Indirect Impacts ◽  
Key Indicators

Climate change has brought people’s attention in recent decades, which demonstrates a critical phenomenon of increased natural disaster risks. The consequences of natural hazards are highly potential to bring significant economic, reputational, social, and environmental impacts on Australia’s tourism industry. Considering the close relationship between the unique natural environment and the local tourism industry, natural disasters always play critical roles in terms of the destinations’ resilience. This paper aims to examine the cause-and-effect of natural disaster resilience for the tourism industry in Eastern Australia with the particular concern of bushfire. Representative bushfire events will be studied to locate the industry’s preparedness and the existed action gaps mainly with the focus on government and destination management organizations, as well as discuss the disaster prevention implications, direct/indirect impacts and tourism-related issues. Also, a natural disaster resilience assessment framework for the industry will be developed with the key indicators from multiple aspects. A couple of future directions will be proposed regarding recovery methods, including the needs of destination image recovery, supportive policies for small businesses and cross-functional partnership.

Marketing China to U.S. travelers through electronic word-of-mouth and destination image: Taking Beijing as an example

2021 ◽  
pp. 135676672098786
Author(s):  
Li Ran ◽  
Luo Zhenpeng ◽  
Anil Bilgihan ◽  
Fevzi Okumus
Keyword(s):  
Quantitative Research ◽  
Behavioral Control ◽  
Strong Relationship ◽  
Tourism Industry ◽  
Destination Image ◽  
Perceived Behavioral Control ◽  
Online Data ◽  
Mediating Role ◽  
Study Results ◽  
The Impact

The tourism industry in China has grown significantly over the last two decades. Most of the growth, however, is fueled by domestic tourism. As one of the biggest tourism markets in the world, U.S. tourists might be reluctant to travel to China due to reasons such as unfamiliarity, cultural differences, visa requirements, and long flights. Building on the Theory of Planned Behavior (TPB) with relevant constructs, this research proposes that building a strong destination image via eWOM may influence the attitude and intention of U.S. travelers to visit Beijing. More specifically, the current research aims to examine the impact of eWOM and destination image on travel intention of tourists. This study used a quantitative research method and online data collection was conducted through Qualtrics. A total of 413 valid responses from U.S. residents were collected. The statistical software SPSS 21.0 and Mplus 7.0 were used to analyze the data. Study results show a strong relationship between eWOM utilitarian function and eWOM credibility, and eWOM credibility has a significant influence on destination image. Although there was no direct impact of destination image on tourists’ future travel intention, destination image plays a mediating role between eWOM credibility and perceived behavioral control (and tourists’ attitudes as well). Finally, perceived behavioral control and tourists’ attitudes mediate the impact of destination image on travel intention.

scholarly journals Analysis of Key Indicators of Tourism Industry in Russia

2014 ◽  
Vol 9 (3) ◽  
Author(s):  
Maloletko, A. N. ◽  
Kaurova, O. V. ◽  
Kryukova, E. M. ◽  
Pochinok, N. B. ◽  
Gladko, E. A.
Keyword(s):  
Tourism Industry ◽  
Key Indicators

Positioning of tourist destinations in the digital era: a review of online customer feedback

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gaurav Tripathi ◽  
Parul Wasan
Keyword(s):  
Digital Media ◽  
Tourism Industry ◽  
Destination Image ◽  
Site Management ◽  
Visitor Experience ◽  
Content Type ◽  
Customer Reviews ◽  
Tourist Destinations ◽  
Customer Feedback ◽  
Thoughtful Discussion

Purpose The purpose of this paper is to identify features of online content that create engagement amongst consumers by exploring online customer feedback from the world’s leading tourist website (s). This paper also attempts to unveil the factors based on customer reviews, which will be vital for the tourism industry professionals to promote and position India’s tourist destinations. Design/methodology/approach This paper involves an analysis of customer feedback from TripAdvisor.com. The approach to research is exploratory and attempts to uncover critical factors arising out of rising visitor experience in the digital media sphere. Findings Key factors are nuanced around service quality of the destination image. Identified factors that need the attention of the policymakers, site management and service professionals at large are fairness of price, distractions/irritants and varied expectations of the international and national tourists. Practical implications The findings will have substantial implications for the policymakers, the site management and service professionals. Research outcomes are based on the analysis of real customer reviews hence makes this study vital for decision-makers as well as for academic researchers working in this area. Originality/value This study used the real tourist’s data from TripAdvisor.com. The customer’s postings on the website are those of verified visitors. This paper should help in developing a thoughtful discussion around positioning India as a preferred destination in the online arena aiming at future tourists.

DETERMINANTS OF LOYALTY IN CULTURAL DESTINATIONS: EVIDENCE FROM PETRA, JORDAN

2021 ◽  
Keyword(s):  
Positive Impact ◽  
Tourism Industry ◽  
Destination Image ◽  
Future Research ◽  
Empirical Examination ◽  
Destination Loyalty ◽  
Perceived Risks ◽  
Future Research Agenda ◽  
Five Factors ◽  
New Evidence

It is commonly understood within the tourism industry that the longer term success of a destination depends on visitor loyalty. While there have been extensive scholarly investigations of destination loyalty, there has been minimal empirical examination of the most critical determinants of loyalty within a single integrated model, particularly in the context of cultural destinations. To bridge this gap, this study investigates the direct influence of five factors on destination loyalty; destination image, destination awareness, perceived risks, perceived quality, and perceived value. The authors also provide new evidence about these relationships, with a focus on Petra one of the world’s most popular cultural-oriented destinations. Using a purposive sampling method, a total of 708 surveys were collected from international tourists who visited Petra between April and June 2019. It was found that all antecedents apart from perceived risks, had a positive impact on destination loyalty. Apart from extending knowledge about destination loyalty, this study provides key implications for practitioners and proposes a future research agenda.

How electronic word of mouth (e-WOM) triggers intention to visit through destination image, trust and satisfaction: the perception of a potential tourist in Japan and Indonesia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ida Bagus Putu Purbadharmaja ◽  
Putu Yudi Setiawan ◽  
Toshikatsu Hayashi ◽  
Anak Agung Bagus Putu Widanta
Keyword(s):  
Peer Review ◽  
Word Of Mouth ◽  
Structural Model ◽  
Developed Countries ◽  
Tourism Industry ◽  
Online Discussions ◽  
Theory And Practice ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Content Type

PurposeThe purpose of the paper is to analyze the different results between the effects of electronic word of mouth (e-WOM) on the perception of potential tourist in Japan and Indonesia regarding destination image, destination trust, satisfaction and their intention to visit.Design/methodology/approachThis research method is a structural model. Based on the existing literature review, several variables were obtained which were then analyzed by WarpPLS 6.0 software. The sampling method applied in this study is the purposive sampling technique. Samples of 200 potential tourists were collected in Indonesia and 100 potential tourists were collected in Japan. The population in this study was a potential tourist in Indonesia and Japan, with the following criteria: An Indonesian citizen, age between 19 and 60 years, who has never visited Japan and a Japanese citizen who has never visited Indonesia and have ever read or conduct online discussions regarding Japan and Indonesia as a tourist destination.FindingsThe results of the analysis of the two respondents in Japan and Indonesia prove that e-WOM has a positive effect on the image of the destination and intention to visit but not on the confidence of the destination. Destination image was also proven to significantly mediate the influence of e-WOM on intention to visit. These findings bring important implications for the theory and practice of tourism marketing.Originality/valueTheoretically, the result could be used as a reference for further research about the comparison between the effect e-WOM on destination image, destination trust and intention to visit of potential tourist in developed countries and developing countries. Practically, the result could be used as a consideration for the tourism industry and authority in both countries when formulating the destination marketing strategy.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2019-0111

An application of AHP approach to investigate tourism promotional effectiveness

2013 ◽  
Vol 19 (1) ◽  
pp. 1-22
Author(s):  
Wen-Hsiang Lai ◽  
Nguyen Quang Vinh
Keyword(s):  
Tourism Industry ◽  
Destination Image ◽  
Factors Affecting ◽  
Tourist Destinations ◽  
Tourist Satisfaction ◽  
Promotional Strategy ◽  
Service Staff ◽  
Promotional Strategies ◽  
Study Designs ◽  
Hierarchy Process

Purpose – The tourism industry service network (TISN) is considered to be one of the largest components of tourism in the modern Vietnamese economy. The Vietnam National Administration of Tourism (VNAT) is currently developing a long-term plan to diversify the country’s tourism industry and to improve the destination image of Vietnam. To successfully implement this plan, the Vietnamese tourism industry must employ effective promotional strategies. Design – This study designs to determine the necessity of measuring the effectiveness of the promotional activities of tourist destinations and to decide upon a promotional strategy that appropriately parallels the desired destination attributes and destination image. Methodology – This study proposes to address tourism promotional efficiency using the analytical hierarchy process (AHP) methodology, a decision-making method based on pairwise comparisons between criteria, and constructs an evaluation structure with criteria-associated weights for factor selection. Approach – In accordance with AHP design, this study selects participants who had been in charge of or served in the Vietnamese tourism industry for a number of years. Findings – This study finds that “government policy”, “service staff” and “tourist satisfaction” are the three most important factors impacting tourism promotional effectiveness. Surprisingly, “tourist loyalty” and “tourism infrastructure” are considered to be the least important factors affecting tourism promotional efficiency. Originality of the research – This study provides valuable information and knowledge of tourism promotional effectiveness to be fully shared and passed on in the tourism industry, resulting in a corporate cultural atmosphere that creates the innovative impetus of destination attributes and images.

scholarly journals Educational tourism as pedagogical innovation in conditions of virtual environment

2021 ◽  
Vol 102 (2) ◽  
pp. 7-17
Author(s):  
T. Shumeiko ◽  
◽  
G. Baubekova ◽  
Keyword(s):  
Virtual Environment ◽  
Information And Communication Technologies ◽  
Information Technologies ◽  
Tourism Industry ◽  
Digital Resources ◽  
Pedagogical Innovation ◽  
Innovation In Education ◽  
Educational Tourism ◽  
Close Relationship ◽  
Internationalization Of Education

This article is substantiating the relevance of the development of educational tourism caused by the trends of globalization and internationalization of education. The analysis of scientific works on the research of educational tourism is presented. It is noted that despite the relatively long history of the existence of some forms of educational tourism, taking into account the views of scientists that innovation in education is not always a completely new phenomenon, educational tourism can be considered a pedagogical innovation. According to the authors, the existing conviction of scientists about the close relationship of pedagogical innovations with information technologies enhances the innovativeness of virtual educational tourism. The periodization of educational tourism from antiquity to the present day is presented. The significant impact of travels for knowledge and academic exchanges on the modern infrastructure of the tourism industry is noted. Indicating the role of educational tourism for the development of international cooperation in education, the authors analyze the dynamics of external and internal academic mobility in the period from 2015 to 2019 years at the Kostanay State Pedagogical University, which now is Kostanay Regional University named after A. Baitursynov. The innovative nature of modern educational tourism, which is enhanced by the use of information and communication technologies and digital resources, along with traditional forms of tourist and educational activities, is emphasized. A virtual excursion is considered as one of the innovative forms of education. The experience of the participation of students of pedagogical specialties in the development and implementation of digital resources in secondary schools in a virtual environment, contributing to the formation of the readiness of future teachers for productive activities in the context of distance education, is presented.

scholarly journals EFFECT OF COVID 19 ON THE PERFORMANCE OF TOURISM INDUSTRY.A CRITICAL LITERATURE REVIEW

2021 ◽  
Vol 1 (1) ◽  
pp. 16-28
Author(s):  
John Githii
Keyword(s):  
Management Plan ◽  
Tourism Industry ◽  
Destination Image ◽  
Empirical Literature ◽  
Tourist Destinations ◽  
The People ◽  
Travel Restrictions ◽  
Retirement Funds ◽  
International Airlines ◽  
The Impact

Purpose: Among all segments in the economy, tourism is one of the main sectors which impact the economy as many governments impose travel restrictions, travel bans, shutting down airports, and mass passenger cancellations The pandemic has forced people to use their retirement funds early as they needed to make a living. The general objective of the study was to examine effect of Covid 19 on the performance of tourism industry. Methodology: The paper used a desk study review methodology where relevant empirical literature was reviewed to identify main themes and to extract knowledge gaps. Findings: The study concluded that the Coronavirus puts a furrow on the tourism industry. Many domestic and international Airlines Companies are forced to cancel their flights from and to other countries due to insufficient tourist as the people are becoming panicked for the spread of this harmful virus. Revenues from the tourist industries has  got a bit lowered as no individuals are traveling to visit tourist destinations as all flights are being canceled . It has also showcased the ultimate harm it created on the economy of the country and the globe at the same time. It is being thought that the impact will continue for some more time and that is of much more concern in recent time Recommendations: The study recommends that tourism industry stakeholders should be ready for post-corona environment. There are different scenarios on when the industry will recover, what new challenges and standards will be imposed, who are more likely to travel which products and services will disappear and transform. Hence the stakeholders should be able to create different action plans for each scenario to be put into action after recovery. Destination image shall also be re-positioned based on safety, health and cleanliness. All stakeholders should also make sure they have a risk and crises management plan and a strong financial structure to improve their resilience in the future.

scholarly journals A Data Mining Technique for Tourist Destination Brand Image Building

2020 ◽  
Vol 8 (6) ◽  
pp. 4617-4622
Keyword(s):  
Data Mining ◽  
Clustering Algorithm ◽  
Tourism Industry ◽  
Destination Image ◽  
Data Mining Technique ◽  
Tourist Destination ◽  
Text Data ◽  
Clustering And Classification ◽  
Google Search

The destination image branding is the domain of tourism industry where the facts and information is collected and evaluated for finding the credibility of a target tourist destination. Manual collection and processing of collected information accurately is a complicated and time consuming task therefore a data mining model is suggested ,in this presented work that collect and evaluate the destination image accurately and based on evaluation can make the recommendations about visits of tourist. In order to perform this task data mining techniques are applied on text data source. In first the data is extracted from the Google search engine and it is preprocessed for make it impure. In further the data is labeled based on the positive and negative words available in the collected facts. Finally the clustering and classification of text is performed. For clustering of data FCM (fuzzy c means) clustering algorithm and for classification the Bayesian classifier is used. Based on final classification of text data the decision is made for the destination visits.

Enhancing Natural Disaster Resilience through NGO Participation in China

2020 ◽  
Vol 16 (10) ◽  
pp. 21-36
Author(s):  
Dong Lin ◽  
Jae Eun Lee ◽  
Seol A Kwon ◽  
Quan Jin
Keyword(s):  
Natural Disaster ◽  
Disaster Resilience
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