DETERMINANTS OF LOYALTY IN CULTURAL DESTINATIONS: EVIDENCE FROM PETRA, JORDAN

It is commonly understood within the tourism industry that the longer term success of a destination depends on visitor loyalty. While there have been extensive scholarly investigations of destination loyalty, there has been minimal empirical examination of the most critical determinants of loyalty within a single integrated model, particularly in the context of cultural destinations. To bridge this gap, this study investigates the direct influence of five factors on destination loyalty; destination image, destination awareness, perceived risks, perceived quality, and perceived value. The authors also provide new evidence about these relationships, with a focus on Petra one of the world’s most popular cultural-oriented destinations. Using a purposive sampling method, a total of 708 surveys were collected from international tourists who visited Petra between April and June 2019. It was found that all antecedents apart from perceived risks, had a positive impact on destination loyalty. Apart from extending knowledge about destination loyalty, this study provides key implications for practitioners and proposes a future research agenda.

2021 ◽  
Vol 6 (16) ◽  
pp. 179-188
Author(s):  
Gönül KAYA ÖZBAĞ ◽  
Tülay POLAT ÜZÜMCÜ

Purpose: This study intends to explore the link between psychological empowerment (PE) and organizational commitment (OC) with the data obtained from tourism sector employees in Turkey. Accordingly, the goals of the study are: i) To measure the level of OC (affective, normative and continuance commitment) among employees in the tourism sector in Turkey ii) To measure the level of PE (meaning, competence, self-determination and impact) iii) To examine the relationship between PE and OC. To test the proposed relationship, three hypotheses are developed; H1: PE will have a positive impact on affective commitment. H2: PE will have a positive impact on normative commitment. H3: PE will have a positive impact on continuance commitment. Research Methods: Each variable was measured using a 5-point Likert scale ranging from “strongly disagree” (1) to “strongly agree” (5). PE was measured by 12 items developed from the study of Spreitzer (1995). OC was measured by 9 items developed from the study of Meyer & Allen (1997). The data of the study were obtained both through the questionnaire technique via Google form and face to face interviews. Of the 118 respondents 80(68%) were men, and 38 (32%) were women. The majority of the participants (45%) are ranged in age from 17 to 25 years. Of the participants, %31 have üniversity educations and %46 have been working between 3 and 5 years in the company. The majority of the participants have an income ranging from 4001-6000 ? (Turkish Liras) where the net minimum wage is wage for single people is 2,826 ? ($377) a month. Data from 118 employees have been evaulated by using of the SPSS 20.0 program Results and Discussion: The findings of the study reveal that the level of AC (mean = 3,81), NC (mean = 3,53), and CC (mean = 3,82) is moderate among tourism sector employees. Continuance commitment appears to be the highest of the three components of the OC which is not surprising as the respondents of the survey are from Turkey which has high unemployment rate (13,4 percent in February of 2021). In high unemployment work environments employees are likely to exhibit higher levels of CC because of the higher penalty of job loss. In such environments feelings of job insecurity among employees creates an incentive to embrace their current employment and thus they remain loyal and committed to their organization(Shapiro-Stiglitz, 1984). In terms of the correlations between the variables, the results reveal that all of the variables show significant positive correlations. On the other hand the findings indicate employees in tourism sector felt that they are not empowered enough by their organization (mean = 2,65). that the level. This result suggests that although employee empowerment is proved to be a useful tool, managers are resistant to share their power. Overall, consistent with other studies (Joo et al., 2010; Choong et al., 2011; Rawat, 2011; İbrahim, 2020), findings of the study indicate that PE has positive and significant impacts on AC (ß = .31, p< .01), NC (ß = .26, p< .05), CC (ß = .21, p< .05). Therefore it is evident that there is a need to improve the current situation at tourism companies with respect to all the components of the PE which in turn would enhance OC levels of employees. Implications: This research suggests that employees’ empowerment experiences directly affect their commitment level and thus in order generate high degree of OC, the tourism companies should develop training programs to foster managers in understanding appropriate practices and behavior sets that will enhance employee empowerment. However, it is useful to evaluate the results of the research in consideration of some constraints. First of all, the present study is carried out in Turkish companies in the tourism sector and the sample size is quite small. Therefore, one may debate that generalization of the results is questionable. Future research should observe a broader set of in order to identify if any the differences exist in relation to the characteristics of its industry. Researchers should also look to impact of leadership styles, ethical climate, corporate reputation on OC.


2020 ◽  
Vol 6 (3) ◽  
pp. 565-582
Author(s):  
Theera Erawan

Purpose The purpose of this paper is to examine the direct and indirect effects of destination image on destination loyalty. Indirect effects are measured via tourists’ satisfaction. Design/methodology/approach A reliable conceptual framework was developed through a mixed methods research methodology. A three-pronged approach was used to cross-validate the results from a literature review, expert interviews, and exploratory study. Structural equation modeling was used in conceptual model development and hypotheses testing. Findings Exploratory dimensions of destination image, satisfaction and destination loyalty of Indian cities were revealed from Thai tourists’ perception. The positive indirect effects of destination image on destination loyalty via satisfaction is supported. Research limitations/implications This study is limited to tourists of Thai nationality who visited India’s travel destinations. Future research should include further generalization of the research methodology to specific travel destination. Practical implications This study provides useful information for India’s tourism industry, specifically for the marketing of historical cities as travel destinations. Originality/value By proposing a reliable conceptual model based on a mixed methods research methodology, this study is among the first to explore destination image, satisfaction and destination loyalty in India’s tourism context. The mediating role of satisfaction on destination image and destination loyalty was also recognized as an extension of, and contribution, to the theoretical foundation for the destination image concept.


2020 ◽  
Vol 32 (9) ◽  
pp. 2903-2923
Author(s):  
Naushad Mohamed ◽  
Babak Taheri ◽  
Anna Farmaki ◽  
Hossein Olya ◽  
Martin Joseph Gannon

Purpose This study aims to investigate the combinations of religiosity, cosmopolitanism and perceived destination image leading to satisfaction and loyalty amongst Muslim consumers within the Maldivian tourism and hospitality context. Design/methodology/approach Using fuzzy-set qualitative comparative analysis (fsQCA), this study reveals that diverse combinations of religiosity, cosmopolitanism and destination image dimensions stimulate satisfaction and loyalty in Muslim consumers. Findings Multiple recipes can be used to design compelling destinations that balance the desire for religiosity and cosmopolitanism characteristic of contemporary Muslim consumers. The results confirm the applicability of complexity theory in explaining Muslim consumer behaviour within the Islamic destination context. Practical implications Several implications for the hospitality and tourism industry are drawn from the results, with suggestions for future research provided. Each fsQCA recipe identifies distinct suggestions to shape the design of destination attributes and hospitality offerings to stimulate consumer satisfaction and loyalty. Originality/value Complexity theory was applied to assess the complex causal relationships among Muslim consumers’ religiosity, perceived destination image, cosmopolitanism, satisfaction and loyalty.


Author(s):  
Bin Wang ◽  
Zhaoping Yang ◽  
Fang Han ◽  
Hui Shi

This study aims to test a model linking destination image, perceived value, tourist satisfaction, and tourist loyalty. Based on a sample of 300 tourists travelling by car from the World Natural Heritage Site of Tianchi, China, a new model of destination image was explored and data were analysed using partial least squares structural equation modelling (PLS-SEM). The results show that perceived value and satisfaction are direct antecedents of destination loyalty. Above all, perceived value and tourist satisfaction mediate the relationship between destination image and loyalty. Finally, this study discusses the theoretical and management implications of the findings in order to boost the tourism industry in the context of car trips.


2021 ◽  
Vol 2 (1) ◽  
pp. 1-18
Author(s):  
Anna Manisha Rames ◽  
Tan Gek Siang ◽  
Yeo Sook Fern

This study examines the determinants of excursionists’ satisfaction and destination loyalty towards architectural tourism destination in Ipoh Township, since in view of its economic, social and cultural importance, there are limited studies focusing on tourist satisfaction and destination loyalty towards architectural tourism in the extant literature. In addition, the downturn of the tourism sector in Malaysia has mirrored in the state of Perak which raises an alarming signal to the state tourism authorities as domestic tourists are shifting away to tourism destinations in other states and cities in Malaysia. It is postulated that Destination Image, Authenticity, Safety of Destination and Cultural Differences as direct determinants of excursionists’ satisfaction and destination loyalty. Using convenience sampling technique, this study surveyed 250 excursionists who are visiting architectural tourism destination in Ipoh Township. The data were analysed to ensure the attainment of internal reliability before further analyses were conducted. Multiple linear regression analyses found that all determinants had a significant positive effect on excursionists’ satisfaction and destination loyalty. The findings suggest managerial implications to the tourism stakeholders in preserving the heritage and cultural value of the Ipoh Township. Limitations and suggestions for future research are also highlighted.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chijioke Nwachukwu

Purpose Integrated reporting (<IR>) promotes transparency in corporate reporting and communicate detailed information on how a firm creates value in the short, medium and long-term. The purpose of this paper is to systematically review <IR> to provide insights into theories, determinants, consequences, contingent variables and methods that have been used in previous studies. Design/methodology/approach The study was based on a systematic review of 17 articles published between 2017 and 2020. Findings Nine theories were used in prior studies. Board size, diversity, independence, level of activity of the board, the establishment of Higher Education Institutions (before or after 1992), adoption of IR framework, size, institutional ownership, sustainability committee and the use of non-financial performance measures in executives’ compensation contracts and separate risk management committees are determinants of <IR>. Further, the positive impact of <IR> on information asymmetry, market valuation of environmental, social and governance performance, financial performance, intellectual capital, sustainability embeddedness and organisational change, external sense of legitimacy and reputation, revenue growth, corporate environmental performance and circular economy-related information, with mixed findings for analyst earnings forecast accuracy, company value and market value. Only three studies used moderating and mediating variables to examine <IR>. Quantitative research approach and secondary data are most preferred by <IR> scholars. Research limitations/implications Some papers may have been omitted unintentionally, although the author did his best to include most of the prior published articles using a rigorous methodology. Practical implications This paper set out future research agenda on how <IR> research could be enhanced. Originality/value Contrary to prior systematic reviews that consider individual constructs/concept, the review herein adopts a comprehensive approach and considers moderating and mediating variables aside from theories, effects and determinants of integrated reporting.


2016 ◽  
Vol 41 (2) ◽  
pp. 180-210 ◽  
Author(s):  
LuJun Su ◽  
Maxwell K. Hsu ◽  
Scott Swanson

This study focuses on domestic tourists at a World Heritage Site located in China and investigates the relationship of three important visitor perceptions (i.e., service fairness, destination image, and service quality) with tourism destination loyalty (i.e., positive word-of-mouth referrals and revisit intentions) through overall destination satisfaction and trust toward destination service providers. The structural equation modeling findings generally support the conceptual model and indicate that service fairness and service quality have a significant and positive impact on overall destination satisfaction and trust toward destination service providers, while destination image has a significant effect on overall destination satisfaction but not on trust toward destination service providers. In addition, the investigated perceptions-loyalty relationships are found to be mediated by overall destination satisfaction, but not necessarily by trust toward destination service providers. The paper includes discussions of the theoretical and managerial implications of the findings.


Author(s):  
Bin Wang ◽  
Zhaoping Yang ◽  
Fang Han ◽  
Hui Shi

This study aims to test a model linking destination image, perceived value, tourist satisfaction, and tourist loyalty. Based on a sample of 300 tourists travelling by car from the World Natural Heritage Site of Tianchi, China, a new model of destination image was explored and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that perceived value and satisfaction are the direct antecedents of destination loyalty. Above all, perceived value and tourist satisfaction mediate the relationship between destination image and tourist loyalty. Finally, this study discusses the theoretical and management implications to boost the tourism industry in the car trip context.


2019 ◽  
Vol 7 (2) ◽  
pp. 449-453
Author(s):  
Arman Hj. Ahmad ◽  
Alisa Ibrahim ◽  
Zulkarnian Hj. Ahmad ◽  
Ridzuan Masri

Purpose of Study: Malaysian tourism sector has widened its scope by venturing into extreme sports tourism. With this new development, tourism opportunities are created and boosting the Malaysian tourism industry growth. The study highlights the development of extreme sports destination that closely related to international and tourists’ involvement and preferences in Malaysia. The purpose of this paper is to determine the predictors of sports tourism involvement in Malaysia from the extreme sports perspective. Specifically, it is going to investigate the possible significant predictors that possibly influenced the international or local tourists’ preferences in choosing Malaysia as their preferred extreme sports tourism destination. This study is restricted to international or local tourists who participated or going to participate in extreme sports activities in Malaysia. Methodology: This study proposes a theoretical framework that is developed based on the review of past researches and literatures. We identified five factors that possibly influenced international tourists or local tourists to choose Malaysia as their extreme sports tourism destination simultaneously involved in such activities. Those predictors are event popularity and entertainment, economics (costs and expenses), facilities and infrastructures, social, and environmental impact. Results: The proposed hypotheses predicted a significant and positive relationship exists between event popularity and entertainment, economics (costs and expenses), facilities and infrastructures, social, and environmental impact towards the tourist involvement and sports tourism development in Malaysia. For the future research, we proposed to further conduct an empirical analysis to test these hypotheses. Implications/Applications: This study could help tourism sectors to explore opportunities for development particularly in the extreme sports sectors in Malaysia.  This study is also useful for researchers, students, tourism operators, tourism sectors, government and society because it could increase the involvement of international tourist or local into the extreme sports activities in Malaysia. 


Author(s):  
Asunción Blanco-Romero ◽  
Macià Blàzquez-Salom ◽  
Marc Morell ◽  
Robert Fletcher

Tourism development affects prominent city centres worldwide, causing social unrest that has been labelled “tourism-phobia.” This article problematizes the recent appearance of this term by unravelling the links between the materiality of contemporary urban tourism and the response it receives from social movements opposing its expansion. We endeavour to understand the meaning that different actors involved in the city's touristification attach to this term, and in particular the perceptions of citizens’ movements that claim to espouse not tourism-phobia but urban-philia. To analyze these dynamics, we draw on Lefebvre’s discussion of the “right to the city” to highlight the extractive productive relations characterizing the tourism industry and the contestations such relations trigger. Taking the example of two Spanish cities (Barcelona and Palma), our findings indicate that the social malaise found in tourist oversaturation is due to the disruption it causes to everyday life, including price increases and rising rents. Consequently, the discomfort popular mobilisations have generated among the ruling class has led the latter to disqualify and even criminalise the former’s legitimate claims under the label of tourism-phobia. To conclude, we call for a future research agenda in pursuit of social justice and equity around re-touristification, de-touristification or even tourist degrowth.


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