scholarly journals Factors Affecting Fast Food Restaurant Image in Peshawar: Moderating Role of Customer Personality Traits

2021 ◽  
Vol 13 (1) ◽  
pp. 105-119
Author(s):  
Henrietta Nagy ◽  
Safdar Sana ◽  
Wisal Ahmad ◽  
Ragif Huseynov ◽  
Muhammad Farooq Jan ◽  
...  
Keyword(s):  
Personality Traits ◽  
Fast Food ◽  
Future Research ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Restaurant Management ◽  
Unique Identity ◽  
Study Support ◽  
Moderating Role

Relating unique identity of product with consumer buying behavior is not so straight forward. Many factors need to be studied in order to investigate this relationship. This study was conducted to see the direct effects of various marketing elements including brand name, service quality, food price and the ambient factors on customer perception about the restaurant image as well as the moderating influence of consumers’ personality traits on such relationship. Data was collected from two hundred and forty customers in six well known restaurants of Peshawar in order to examine the hypothesized relationships. The findings of the study support the hypothesized relationship between the study variables and hence all the hypotheses of the study are supported. The study findings particularly the moderating role of personality traits of restaurant customers’ in building customers’ restaurant perception is of immense importance for academicians in general and restaurant management in particular. The study also presents valuable future research directions which will further this inquiry in future.

scholarly journals IMPACT OF PERSONALITY ON ABSENTEEISM MODERATING ROLE OF ETHICAL ORIENTATION

2014 ◽  
Vol 02 (02) ◽  
pp. 32-44
Author(s):  
Mahroash Munir ◽  
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Big Five Personality Traits ◽  
Future Research ◽  
Big Five Personality ◽  
Ethical Orientation ◽  
Orientation Data ◽  
The Impact ◽  
Moderating Role

This study examined the impact of big five personality traits on absenteeism with moderating role of ethical orientation. Data was collected from 150 university faculty members across Pakistan using a questionnaire. Results indicate that big five personality traits to a large extent account for absenteeism while ethical orientation plays an important role as a moderator. Implications and future research directions are also discussed.

scholarly journals The Moderating Role of Anticipated Regret and Product Involvement on Online Impulsive Buying Behavior

2021 ◽  
Vol 12 ◽  
Author(s):  
Bin Li ◽  
Minqi Hu ◽  
Xiaoxi Chen ◽  
Yongxin Lei
Keyword(s):  
Future Research ◽  
Anticipated Regret ◽  
Product Involvement ◽  
Buying Behavior ◽  
Cognitive Aspect ◽  
Emotional Aspect ◽  
Impulsive Buying ◽  
The Relationship ◽  
Moderating Role

Online impulsive buying behavior has drawn an increasing amount of attention from researchers and marketers as well; however, little research has explored how cognitive aspect and emotional aspect effect online impulsive buying together. The study examines the role of product involvement (cognitive aspect) and anticipated regret (emotional aspect) on the online impulsive buying behavior of the consumer. The results indicate that consumers who experienced downward anticipated regret showed more online impulsive buying behavior than those who experienced upward anticipated regret. Moreover, anticipated regret moderates the relationship between product involvement and online impulsive buying behavior, for participants who experienced downward anticipated regret showing more online impulsive buying behavior than those who experienced upward anticipated regret in the low product involvement group, but there is no differential between downward and upward anticipated regret in the high involvement product group. These findings suggest that anticipated regret helps consumers make more deliberative online shopping choices. The implications for both future research and online consumers are discussed.

The Influence of Personality Traits on Consumer Impulsive Buying Behaviour

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Khagendra Nath Gangai ◽  
Rachna Agrawal
Keyword(s):  
Personality Traits ◽  
Cultural Influences ◽  
Buying Behavior ◽  
Doing Business ◽  
The Social ◽  
Impulsive Buying ◽  
Social And Physical Environment ◽  
The Common ◽  
Buying Behaviour

Consumer behavior is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organization of the characteristics of a particular person, physical and psychological, which influence behavior and responses to the social and physical environment. It gives the impression that consumer buying is always influenced by their personality. Therefore, many marketers make use of personality traits in the advertisement of products and at the same time they enhance their marketing strategy. The marketers always designed different products and target specific market segments which commonly addressed on individuals personality traits. The individuals few personality traits influence consumer for impulsive buying behavior. The aim of present research is to study the personality traits influence on consumer impulsive buying behavior as it will help to create opportunities of doing business and dealing with customers. The objectives of this research are: (1) to investigate the influence of personality traits on consumer impulsive buying behavior, and (2) to identify the role of gender and their personality traits influence on consumer impulsive buying behavior. To fulfill the purpose of the study, the researchers randomly collected sample and divided them on the basis of gender, 60 males and 60 females. Data were collected from Delhi and NCR region. The data were analyzed using statistical applications such as correlation and t Test. The result was revealed that the common personality traits have a significant relationship with impulsive buying behavior that is psychoticism in the case of male and female. The role of gender has significant differences in impulsive buying behavior. The man showed more impulsive buying behavior compare to women.

Why Some Students Adjust Easily While Others Can Not? Stress and Adjustment to University: Personality as Moderator

2021 ◽  
pp. 152102512110021
Author(s):  
Ayşe I. Kural ◽  
Berrin Özyurt
Keyword(s):  
Personality Traits ◽  
Perceived Stress ◽  
Big Five ◽  
Detrimental Effect ◽  
Predictive Utility ◽  
Negative Valence ◽  
Big Five Model ◽  
University Adjustment ◽  
Moderating Role

Research has demonstrated consistently that personality and perceived stress, independently, are essential factors for university adjustment among university freshmen; however, little is known about the associations between personality, perceived stress, and adjustment together. Our primary goal was to explore the predictive utility of perceived stress for explaining university adjustment among university freshmen ( N = 290). We also tested the moderating role of personality traits and this research was embedded within a Big Five model of personality including the sixth trait for Turkish context, ‘Negative Valence’. Results addressed that only conscientiousness and negative valence moderated the perceived stress and adjustment association. Students high on negative valence and/or conscientiousness tended to experience the detrimental effect of perceived stress on university adjustment more due to their personality. These results suggested that personality might be an important factor to include in adjustment fostering interventions for freshmen at universities.

Association between impulsivity and healthy orthorexia: any moderating role of personality traits?

2021 ◽  
pp. 1-10
Author(s):  
Emmanuelle Awad ◽  
Pascale Salameh ◽  
Hala Sacre ◽  
Diana Malaeb ◽  
Souheil Hallit ◽  
...  
Keyword(s):  
Personality Traits ◽  
Moderating Role

Trade Union Membership and Job Satisfaction

1987 ◽  
Vol 17 (4) ◽  
pp. 160-164 ◽  
Author(s):  
Stephen D. Bluen ◽  
Caroline van Zwam
Keyword(s):  
Job Satisfaction ◽  
Union Membership ◽  
Research Priorities ◽  
Future Research ◽  
Non Union ◽  
Study Results ◽  
Worker Satisfaction ◽  
The Relationship ◽  
Moderating Role

The relationship between union membership and job satisfaction, and the moderating role of race and sex is considered in this study. Results show that both race and sex interact with union membership in predicting job satisfaction. A significant 2 × 2 × 2 (union membership × race × sex) interaction showed that white, non-unionized females were less satisfied with their work than black, non-unionized females. In addition, sex moderated the relationship between union membership and co-worker satisfaction: Whereas unionized males were more satisfied with their co-workers than unionized females, the opposite was true for the non-unionized subjects. Finally, union members and non-members differed regarding promotion opportunities: Union members were more satisfied with their promotion opportunities than non-union members. On the basis of the findings, implications and future research priorities are discussed.

Longitudinal Pathways to Influenza Vaccination Vary With Socio-Structural Disadvantages

2021 ◽  
Author(s):  
Bita Fayaz Farkhad ◽  
Alexander Karan ◽  
Dolores Albarracín
Keyword(s):  
Influenza Vaccination ◽  
Future Research ◽  
Structural Factors ◽  
Research Needs ◽  
Knowledge And Attitudes ◽  
Nationally Representative ◽  
Moderating Role ◽  
Vaccination Knowledge ◽  
Lower Educational Attainment

Abstract Background Although influenza vaccination can prevent influenza-related deaths, uptake remains low, particularly in disadvantaged populations. Purpose A theoretical model of psychological pathways to vaccination accounting for the direct and moderating role of socio-structural factors was tested. The study sought to understand the joint contributions of psychological (i.e., knowledge, attitudes, and intention) and socio-structural factors (i.e., income, education, and insurance) to influenza vaccination, prospectively. Methods A nationally representative empaneled sample of over 3,000 U.S. adults answered questions about vaccination knowledge, attitudes, and intentions, as well as actual vaccination across five timepoints from September 2018 to May 2019. Socio-structural factors were examined as moderators. Results Findings revealed strong positive associations between knowledge and attitudes, attitudes and intentions, as well as intentions and subsequent vaccination. Importantly, health insurance moderated the associations between attitudes and intentions and between intentions and vaccination, such that those without insurance had weaker associations between attitudes and intentions and between intentions and vaccination. In addition, education moderated the path from knowledge to attitude and from intentions to vaccination, such that people with lower educational attainment had weaker associations between knowledge and attitudes and between intentions and vaccination. Conclusions Socio-structural factors act as barriers to the influence of knowledge on attitudes, attitudes on intentions, and intentions on behavior. Future research needs to be mindful of the specific paths disrupted by social disadvantages and examine ways to intervene to decrease those effects.

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