Big five personality prediction based in Indonesian tweets using machine learning methods

<span lang="EN-US">The popularity of social media has drawn the attention of researchers who have conducted cross-disciplinary studies examining the relationship between personality traits and behavior on social media. Most current work focuses on personality prediction analysis of English texts, but Indonesian has received scant attention. Therefore, this research aims to predict user’s personalities based on Indonesian text from social media using machine learning techniques. This paper evaluates several machine learning techniques, including <a name="_Hlk87278444"></a>naive Bayes (NB), K-nearest neighbors (KNN), and support vector machine (SVM), based on semantic features including emotion, sentiment, and publicly available Twitter profile. We predict the personality based on the big five personality model, the most appropriate model for predicting user personality in social media. We examine the relationships between the semantic features and the Big Five personality dimensions. The experimental results indicate that the Big Five personality exhibit distinct emotional, sentimental, and social characteristics and that SVM outperformed NB and KNN for Indonesian. In addition, we observe several terms in Indonesian that specifically refer to each personality type, each of which has distinct emotional, sentimental, and social features.</span>

Optimizing authentic leadership

Purpose Personality is important in determining the effectiveness of authentic leadership. Organizations can optimize performance of such leaders by focusing on developing the most influential characteristics of the Big Five personality traits framework. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Personality is important in determining the effectiveness of authentic leadership. Organizations can optimize performance of such leaders by focusing on developing the most influential characteristics of the Big Five personality traits framework. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.