scholarly journals An exploration of millennial perceptions and value priority of CSR and CnSR

2020 ◽  
Author(s):  
◽  
Daniel Woodason
Keyword(s):  
Identity Formation ◽  
Undergraduate Students ◽  
Corporate Strategy ◽  
Life Stage ◽  
Marketing Communications ◽  
Late Adolescent ◽  
Self Identity ◽  
Friendship Groups ◽  
Csr Strategies ◽  
Peer Approval

Ethical rhetoric regarding the demographic attributed as Millennials, their characteristics and value priorities, is diverse (i.e. Becker Jr, 2012; Bucic et al., 2012; Cone, 2015; Deloitte, 2017; Greenberg, & Weber, 2008; McGlone et al., 2011; Neilsen, 2015; Paulin et al., 2014; Schweitzer & Lyons, 2010; Weber & Urick, 2017). This research explores their views and attitudes regarding social responsibility and ethical considerations relating to both corporate (CSR) and personal behaviour (CnSR). The aim being to offer beneficial insight, furthering research relating to a better understanding of the demographic that enables more effective, meaningful or relevant corporate CSR strategies and pertinent marketing communications targeted at them. A heterogeneous ideology required an interpretivist approach and interviews were used to gain insights of eighteen Millennials: undergraduate students at a UK university Business School. Transcripts were thematically analysed to disclose their ethical / pro-environmental value priority that produced three themes: convenience & indifference, self-reasoning & justification, and distrust. Value priority for both CSR and CnSR was low and the three themes uncovered findings pertinent to meeting the research aims. The sample indicated that the late-adolescent life stage they were experiencing was indicative of an undefined role in a responsible adult society; as acknowledged by Erikson as early as 1963 with conflict experienced - self-identity and peer approval needs vs those of society. This was reflected in a combination of factors including the influence of significant others (noted by Beckmann, 2007), a deflection of responsibility to act or reluctance to take responsibility for the consequences of the previous generation’s misgivings, and an apathy or indifference to the topic in general. Moreover, their transitioning life-stage including temporary accommodation, friendship groups, identity formation and employment purpose was evident (Batemann & Phippen, 2016) as an antecedent to this and the alternate priorities that emanate from this situation. The findings concluded that empathy was evident, but action was more ‘locally’ focused such as on UK animal welfare rather than international (human) labour or socio-economic conditions. For marketing communications, the data revealed cynicism and scepticism was evident, relating to global brands, but more ominously, all forms of information. A topic that has been raised on occasion by previous authors (notably Quinby, 1999) and in reference to socially responsible behaviour has been acknowledged to negate responsibility to act, or assign blame elsewhere (Detert et al., 2008). The concept of pro-environmental corporate strategy to appeal to the demographic was found to be uncertain. Findings suggested some admiration may arise for a majority but added patronage was uncommitted.

Transforming the lives of war-affected youth: how microcredit can shape their self-identity

2015 ◽  
Vol 16 (2) ◽  
pp. 189-207
Author(s):  
Charles Jebarajakirthy ◽  
Antonio C. Lobo
Keyword(s):  
Identity Development ◽  
Positive Affect ◽  
Identity Formation ◽  
Life Stage ◽  
Well Being ◽  
Measurement Model ◽  
Survey Method ◽  
Cross Sectional ◽  
Content Type ◽  
Self Identity

Purpose – This study aims to direct war-affected youth’s self-identity towards microcredit. Youth is an important life stage for individuals’ self-identity formation. Features, labels and meanings associated with products can influence youth’s self-identity development. Design/methodology/approach – A quantitative-survey method was used for data collection. The sample comprised 1,160 youth microcredit users aged between 18 and 24 years selected from the Northern Province of Sri Lanka. Analysis was conducted mainly in three steps, testing measurement model, hypotheses testing and testing for moderation effects. Findings – The findings revealed that positive affect directed the youth’s self-identity towards microcredit, whereas perceived deterrents played a negative role. Knowledge of microcredit enhanced these attitudes. Also, entrepreneurial desire enhanced the association between positive affect and self-identity, and weakened the negative association between perceived deterrents and self-identity. Research limitations/implications – The data were cross-sectional and this study was conducted in one country. So, the model needs replication amongst youth in other war-affected countries and with longitudinal data. Additionally, this study is open for expansion by incorporating other constructs that can draw vulnerable youth’s self-identity around products. Practical implications – This research suggests how war-affected youth’s self-identity can be drawn around microcredit. Originality/value – This study proposes a unique conceptual model to draw vulnerable youth’s self-identity closer to products beneficial for their well-being, in this case, microcredit.

Decolonization and Coloniality in Human Development: Neoliberalism, Globalization and Narratives of Indian Youth

2020 ◽  
Vol 64 (4-6) ◽  
pp. 207-221
Author(s):  
Sunil Bhatia
Keyword(s):  
Working Class ◽  
Identity Formation ◽  
Human Development ◽  
Global South ◽  
Ethnographic Research ◽  
Neoliberal Globalization ◽  
Self Identity ◽  
American Psychology ◽  
Urban Indian

In this article, I argue that globalization is interwoven with colonialism and coloniality and both psychology and human development are shaped by the enduring legacy of Eurocentric colonial knowledge. In particular, I draw on my ethnographic research in Pune, India, to show how the transnational elite, middle- and working-class urban Indian youth are engaging with new practices of globalization. I examine how particular class practices shape youth narratives about globalization and “Indianness” generally, as well as specific stories about their self, identity, and family. This article is organized around three questions: (a) How has Euro-American psychology as a dominant force supported colonization and racialized models of human development? (b) What kind of stories do urban Indian youth from varied classes tell about their identity formation in contexts of neoliberal globalization? (c) How can we create and promote models of human development and psychology that are inclusive of the lives of people who live in the Global South?

scholarly journals Pembentukan Identitas Diri Para Pelaku Cover Dance K-Pop di Jakarta

Koneksi ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 351
Author(s):  
Dwi Sabrina ◽  
Lusia Savitri Retno Utami
Keyword(s):  
Popular Culture ◽  
Data Collection ◽  
Identity Formation ◽  
Rapid Development ◽  
Family Experience ◽  
Self Identity ◽  
The World ◽  
Front Stage ◽  
Back Stage ◽  
Collection Methods

No doubt the development of popular culture is very fast in the world, especially the K-Pop industry. Due to rapid development of K-Pop and more fans, innovations have begun to emerge in showing the love of fans towards K-Pop. One of them is K-Pop cover dance activities. This study discusses "The Formation of the Identity of K-Pop Cover Dance Performers in Jakarta" and uses observation and interview data collection methods to find out more about how the formation of K-Pop cover actors' self-identity formation. The theory used is their dramatism on the front stage and also the backstage. In this study the authors can see that each individual communicates themselves in different ways and not all cover dance performers perform their front stage roles up to their backstage life. The formation of the identity of the cover dance actors can change to follow the environment where they are and with whom they communicate. However, not a few also feel that his life as a cover dance on stage imitates and becomes someone else's figure carried to their   daily from various aspects such as family, experience and also the community.Tidak dipungkiri perkembangan budaya populer sangat pesat di dunia terutama K-Pop. Akibat perkembangan K-Pop yang pesat dan penggemarnya yang semakin banyak, mulai bermunculan inovasi dalam menunjukkan kecintaan dari penggemar terhadap K-Pop. Salah satunya adalah kegiatan cover dance K-Pop. Penelitian ini membahas tentang “Pembentukan Identitas Diri Para Pelaku Cover Dance K-Pop di Jakarta” dengan menggunakan teori dramatisme mereka pada front stage dan juga back stage. Dalam penelitian ini penulis dapat melihat bahwa setiap individu mengkomunikasikan diri mereka dengan cara yang berbeda-beda dan tidak semua pelaku cover dance melakukan peran front stage mereka hingga ke kehidupan backstage mereka. Peneliti menggunakan metode pengumpulan data observasi dan wawancara untuk mengetahui lebih dalam mengenai bagaimana pembentukan identitas diri para pelaku cover dance K-Pop. Pembentukan identitas diri para pelaku cover dance dapat berubah mengikuti lingkungan dimana mereka berada dan dengan siapa mereka berkomunikasi. Namun, tidak sedikit juga yang merasa bahwa kehidupannya sebagai seorang cover dance di atas panggung yang meniru dan menjadi sosok orang lain terbawa hingga ke kehidupan sehari-hari mereka dari berbagai macam aspek seperti keluarga, pengalaman dan juga komunitas. 

scholarly journals Towards strategic integration in marketing communications in a decentralised organisational structure

2020 ◽  
Author(s):  
◽  
Enno Frehse
Keyword(s):  
Conceptual Model ◽  
Business Strategy ◽  
Corporate Strategy ◽  
Marketing Communications ◽  
Successful Implementation ◽  
Marketing Communication ◽  
Organisational Structure ◽  
Strategic Integration ◽  
Guiding Principles ◽  
Successful Integration

The concept of integrated marketing communications (IMC) was developed in the early 1990s and has gained significant interest from academics and practitioners alike. Although the concept is widely known for its theme of achieving consistency in messages sent, integration of marketing communications with corporate strategy is arguably the defining construct of IMC. In contrast to the attention the concept of IMC has achieved, integration of marketing communications with corporate strategy is rarely achieved. Correspondingly, there is a gap in understanding why such successful integration remains scarce. In order to support closure of this knowledge gap, the aim of this research is to support the successful implementation of IMC at a strategic level through the development of a conceptual model that is capable of helping to overcome barriers to successful integration. The objectives of the study are therefore to explore how decisions about marketing communication activities are taken and how customer knowledge generated through marketing communication activities is used to inform business strategy decisions. The knowledge needed to fulfil the research aim was generated from a case study setting of a global company, operating a decentralised organisational structure in the healthcare industry. The resulting research findings were grouped into three thematic areas which are termed efficiency, consistency, and relationship. These thematic areas, if unmanaged, may inhibit company-wide alignment of marketing communications activities with business strategy. This thesis contributes towards facilitating integration of marketing communications with strategy by providing a conceptual model which is termed ‘integration areas’. This model is based on the idea of using guiding principles for aligning marketing communication activities throughout a company. The integration area concept helps in the development of these guiding principles by providing thematic areas which should be considered in the course of this development so that integration of marketing communication activities with business strategy is achieved. Such support for guiding principles development for the purpose of achieving strategic integration of marketing communication activities has not yet been provided.

scholarly journals Gynecological problems and reproductive health awareness amongst late adolescent girls pursuing professional courses: a questionnaire based survey

2019 ◽  
Vol 8 (7) ◽  
pp. 2861
Author(s):  
Rambabu Chennuru ◽  
Jarina Begum
Keyword(s):  
Undergraduate Students ◽  
Late Adolescent ◽  
Medical College ◽  
High Prevalence ◽  
Dark Pigmentation ◽  
Menstrual History ◽  
High Level ◽  
Age Range ◽  
Ovarian Syndrome ◽  
Structured Questionnaire

Background: Dysmenorrhoeais a debilitating menstrual problem and may be related to body mass index (BMI). This study was done to explore the various gynecological problems in girls in their late adolescence that is pursuing professional courses in medicine, dental and nursing.Methods: This was a prospective, questionnaire based study conducted between January and February 2019 in a medical college in Visakhapatnam, India. The survey included female undergraduate students of the Medical, Dental and Nursing colleges to find out their menstrual history and reproductive awareness with the help of a self-structured questionnaire. Participants were categorized based on BMI. Data was reported as number and percentage.Results: Of the 190 participants, 154 participants (age range; 16-19 years) were included in the study. Fifty percent of the total participants reported to have dysmenorrhoea, of which 21% reported severe dysmenorrhoea. A very high % of participants in the obese category (77.8%) reported severe dysmenorrhoea, followed by 27.3% in the underweight category. A U-shaped relationship between percentage of participants with severe dysmenorrhoea and increasing BMI was observed. A fair percentage of obese participants reported for infrequent periods beyond 35-45 days and androgenic features like excess hair, acne and dark pigmentation around neck, suggestive of polycystic ovarian syndrome (PCOS). The participants possessed a high level of awareness and reported in the range of 87.1 to 96.8% related to reproductive health.Conclusions: Despite high level of awareness among the participants we observed a considerably high prevalence of dysmenorrhoea which was even more prevalent, in the obese category.

Environmental upgrading of an apparel firm in Bangladesh: a case study of VIYELLATEX

2018 ◽  
Vol 8 (3) ◽  
pp. 1-16 ◽  
Author(s):  
Amira Khattak ◽  
Young-Eun Park
Keyword(s):  
Environmental Management ◽  
Learning Outcomes ◽  
International Business ◽  
Undergraduate Students ◽  
Corporate Strategy ◽  
Apparel Industry ◽  
Difficulty Level ◽  
Main Theme ◽  
Content Type ◽  
Postgraduate Students

Subject area The case could be used in many courses in the field of business and management, for example, environmental management, strategic management, corporate strategy, green or sustainable marketing and international business. Study level/applicability The case has a difficulty level of being appropriate for undergraduate and postgraduate students. However, in utilizing this case as a required component of business courses at various levels, the authors have discovered a different approaching between undergraduate students and postgraduate students in answering those discussion questions. Undergraduate students have tended to focus on the more conceptual and basic approaching based on understanding the main concepts of environmental upgrading. Postgraduate students have a better application and critical thinking based on a better understanding of the fundamental knowledge and concepts. Accordingly, the case has been developed in a manner that will allow students to realize the importance of environmental issues and analyze the company’s main issues as detailed in the case and then suggest opinions and any ideas for the strategy the company should consider and pursue in future. Furthermore, students should identify several points on the company’s chosen strategies and actions for environmental upgrading. Case overview This case is written in the form of an interview with the Chairman and chief executive officer of VIYELLATEX Group, one of the leading firms which embarked upon environmental upgrading in the apparel industry of Bangladesh and in the world. This is an analytical case and not a decision-making one. The main theme of the case revolves around analyzing what drove VIYELLATEX Group to upgrade environmentally, how the group upgraded, the challenges that VIYELLATEX Group has faced and outcomes of environmental upgrading. Environmental upgrading implies an improvement in environmental performance through changes in technological, social and organizational processes and avoiding or reducing the environmental impacts of businesses. In summary, the VIYELLATEX case is an investigation of a leading company in Bangladesh to implement environmental standards and management practices being part of the apparel global apparel industry governed by global retailers and brand marketers. Expected learning outcomes The learning outcomes are understanding of “corporate sustainability” as a corporate social responsibility of business philosophy, understanding of key features of the apparel industry in Bangladesh, understanding of the main issues and challenges faced by the apparel firms (suppliers) involved in international business regarding environmental upgrading, understanding of the relationship with primary stakeholders, in particular buyers of apparel firm (defining stakeholders and how to cooperate with stakeholders) and understanding of the environmental upgrading in terms of its drivers, processes and outcomes. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code: CSS 4 Environmental Management.

scholarly journals In-ger-land, In-ger-land, In-ger-land! Exploring the impact of soccer on the sense of belonging of those seeking asylum in the UK

2016 ◽  
Vol 52 (8) ◽  
pp. 940-954 ◽  
Author(s):  
Donna Woodhouse ◽  
Dom Conricode
Keyword(s):  
Identity Formation ◽  
Host Country ◽  
Asylum Seeker ◽  
Exploratory Study ◽  
Sense Of Belonging ◽  
Sense Of Control ◽  
Self Identity ◽  
The Status ◽  
The Uk ◽  
The Impact

Utilising research conducted in Sheffield (UK) with people seeking asylum, this article explores the ways in which soccer might be used to create a sense of belonging in the host country. It explores participant feelings about soccer and its potential to alleviate the pressures that the status of being an ‘asylum seeker’ brings. The ways in which soccer may play a role in the identity formation of those seeking asylum is considered in relation to both self-identity and the perceptions of others. The findings of this exploratory study suggest that the various ways of interacting with soccer can provide participants with a sense of control, identity and belonging.

Consuming wellness, producing difference: The case of a wellness center in India

2016 ◽  
Vol 18 (3) ◽  
pp. 414-432 ◽  
Author(s):  
Sneha Annavarapu
Keyword(s):  
Middle Class ◽  
Identity Formation ◽  
Consumer Choice ◽  
Social Imaginary ◽  
Self Identity ◽  
Choice Making ◽  
South Indian ◽  
Indian City ◽  
Wellness Center ◽  
Care Regimes

Over the past decade, there has been a discernible rise in the number of wellness centers and fitness studios in urban cities in India. These centers are spatial manifestations of the rise in a particular type of “self-care” regimes and “body projects” in modern social imaginary prevalent in urban India, predominantly enabled by the rise of middle-class consumer culture. While the literature on fitness spaces and wellness clubs in Western contexts is instructive to a very large extent, the local particularities of consumption experiences in non-Western contexts require contextualized empirical research in order to better inform modern theories of consumption. This article is a study of a wellness center in the South Indian city of Chennai. Using ethnographic methods, I attempt to unpack the experience of consuming wellness in a space that ostensibly claims to remedy the ills of modern living while doing so in a culturally traditional and “Indian” manner. I show how the experiences of predominantly middle-class consumers here are dictated not by a sentimental attachment to tradition or locality, but by a vocabulary of speaking that primarily favors a language of consumer choice and rational decision-making. Whether or not that is the case, the way in which consumption of an “Indian” brand of wellness occurs demonstrates the stronghold of the language of consumer choice making the space at the wellness center a performative arena for self-identity formation to occur.

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