Psychological comfort of education in modern rural school: results of empirical research (on the example of the Kirov region)

Currently, rural school faces many difficulties both within its system and outside (unfavorable challenges of the external society), which complicate the organization of the educational process. Accordingly, the atmosphere of psychological comfort for all subjects of educational activity in rural schools decreases. The purpose of the study is to diagnose, record and describe the state of psychological comfort in the education of a modern rural school. The leading method for collecting primary empirical information was the survey method conducted in the format of a Google questionnaire (a questionnaire for representatives of the administration of an educational organization; a questionnaire for a teacher; a questionnaire for primary and high school students; a questionnaire for parents). In the Kirov region, rural and urban schools participated in the study: totally 338 responses to the questionnaire were received, of which 144 are students, 111 parents, 71 teachers and 12 administrations. The article presents the author's interpretation of the concept «psychological comfort of education in rural school». The diagnostics was carried out and the integral coefficient of psychological comfort of education in rural school was determined, measured in three directions: an integral indicator of the attitude to the educational environment; selection of significant characteristics of the educational environment and the index of satisfaction with them; index of psychological safety of the educational environment of the school. In general, the integral coefficient is characterized by a high level. The materials of the article can be used to diagnose the psychological comfort of the both urban and rural schools. Further research will be aimed at developing a concept and defining pedagogical mechanisms for improving the characteristics of the psychological comfort of education in rural schools.

PROCEDURE FOR SELECTION OF GAUGE COMPOSITION OF TRUCK TRACTORS USING INTEGRAL COEFFICIENT

The article presents a solution to the problem of choosing the brand composition of truck tractors for the recruitment of transport divisions of oil pipeline enterprises. The main task of transport departments is to meet the needs of the main production. The equipment is operated under harsh conditions, as well as after the end of the regulatory period of use and needs to be updated quickly. Despite the timely maintenance and repair of freight rolling stock, frequent failures and increasing repair costs make further operation economically inefficient. When updating the fleet of vehicles, there is a problem in choosing the best in terms of the technical characteristics of the vehicle, but at the minimum cost. The purpose of the study is to optimize the costs of acquiring and operating special equipment of Transneft-Siberia JSC by developing a methodology for determining the rational grade composition of truck tractors. According to the a priori ranking method, the opinion of specialists and heads of transport divisions of Transneft-Siberia JSC was determined. For the study, the most popular brands of truck tractors of domestic and foreign production were chosen. As a result of the survey, the ranks of operational indicators of truck tractors and their weight are determined by the reverse ratio. The most signifi¬cant indicator as a result of a priori ranking is the cost of one unit of the vehicle. Integral coefficient components calculated relative to average value of each indicator are identified for each indicator. As a result of the study, it was revealed that for the renewal of the fleet of truck tractors, it is advisable to give preference mainly to foreign manufacturers. The integral factor, taking into account the weight of operational parameters, makes it possible to objectively evaluate the quality of truck tractors. The method of determining the integral coefficient is proposed, when using which it is possible to reduce the cost of acquiring and operating vehicles with an increase in the development of special equipment. Further areas of research are determination of integral factors for the fleet, including technological transport, as well as determination of the optimal nomenclature of special equipment for transport divisions of oil pipeline industry enterprises.

The aesthetic value of landscapes of the upland right bank area of the Dnieper River of the Kaniv Nature Reserve, Ukraine

The purpose of this publication is to assess the qualities of landscapes that are significant to their aesthetic value. The object of this study is the landscapes of the dislocation loess plateau Ukraine, Cherkasy region, Kaniv district, with a total area of 11.43 km2. The landscapes of this region have the potential to form expressive and diverse landscapes. Operational units of the study were homogeneous landscapes level areas and tracts with typical appearance, typical for this territory only. The choice of such a research object is explained by the natural and cultural reference of the landscapes of the Kaniv glacial dislocation site. The complexity of landscape-forming processes and the intensity of anthropogenic development of these landscapes led to the emergence of a unique highly attractive image of this territory. The methodological basis of the study, the results of which are presented in this publication, are the starting points of the concept of aesthetic landscape science about the objective factors of aesthetic attractiveness of landscapes that are revealed through a number of physiognomic and compositional parameters of landscapes. We evaluated the aesthetic qualities of the Kaniv landscapes based on a component analysis of «beauty factors». Such significant factors include land features, floral, hydrological, landscape diversity, artificial objects and more. In their sum, «beauty factors» will determine the holistic nature of the visual images of landscapes - landscapes in the perception of landscapes a human. The criteria for assessing the aesthetic qualities of landscapes, in our study, selected their metric parameters, namely: morphological indicators of relief vertical and horizontal dismemberment, aspect and slope of the surface, indicator of landscape diversity - Shannon entropy, forestry. In addition, the floristic diversity of landscapes is analyzed. The physiognomy of the vegetation improves the aspect of the landscapes. Conducting a consistent component analysis of the territory allowed us to determine objective criteria and to calculate the metric indicators of the aesthetic value of the Kaniv dislocation landscapes. The application of the unified aesthetic score scale of aesthetic value indices made it possible to calculate the integral coefficient of aesthetic value of landscapes, which is the sum of the values of the coefficients of significance of the individual metric indicators. According to the results of calculations of the integral coefficient of aesthetic value, the landscapes of the Kaniv right-bank section of the loess plateau are classified as aesthetically valuable.

INCREASING THE LEVEL OF CUSTOMER ORIENTATION IN PROVIDING STATE AND MUNICIPAL SERVICES

The article discusses possible options for improving the quality parameters of the provision of state and municipal services, achieving the target indicators for their provision. A methodology has been considered that allows us to analyze the level of public satisfaction with the quality of the services offered, assess the degree of achievement of target values using a representative sociological survey, use control purchases and focus groups to obtain the most important public and municipal services for society. The author’s vision is proposed to supplement the methodology with an integral coefficient, which allows to evaluate the effectiveness of the country's population satisfaction with the customer focus of state and municipal services. The need for improving the mechanism for the provision of services using digital tools, artificial intelligence and the formation of a single automated base of public utilities was identified and justified by an example.

ENVIRONMENTALLY RESPONSIBLE MARKETING IN NATURAL USE

Topicality. Each year, the issue of environmental responsibility of the business is becoming more and more relevant both in Ukraine and abroad, which is connected with globalization, increasing the threat of technogenic and environmental disasters, updating healthy lifestyles, socializing labor relations, etc. In today's economic environment, environmental liability is only a component of social responsibility. However, it should not be forgotten that during the period when the concept of social responsibility emerged, it was the environmental focus that was prioritized. In the holy of this, and ecological marketing of nature, as a kind of human activity aimed at meeting needs through exchange, should be environmentally responsible towards the consumer and producer of human goods. Underestimation of natural resources and environmental damage leads to distortion of indicators of economic development and progress, accompanied by the choice of inefficient socio-economic direction. In general terms, the concept of environmentally responsible business refers to the activity of each individual citizen, business structures that benefits the environment (or reduces the negative impact on the environment). In addition, this activity is not limited to certain laws and mandatory measures. The higher the economic value of natural objects, the greater the likelihood that the economic decisions made in various projects and programs will be ecologically balanced, take into account the priorities of environmental protection and the conservation of natural resources.Aim and tasks. The purpose of the article is to identify the conceptual foundations and methodological principles of environmentally responsible marketing in environmental management. To do this, the concept and essence of the concept of environmental responsibility, the tools for practical implementation of environmental responsibility of business and the methodology for assessing environmental liability should be defined. At the same time, despite the growing widespread adoption of the principles of corporate social responsibility and the recognition of the benefits that they give to both entrepreneurs and society, the limits of social responsibility remain rather blurred. Assessment of the level of implementation of environmental liability in the practice of enterprise management is proposed on the basis of an analysis of the impact of its activities on the environment.Research results. The conceptual bases and methodical principles of conducting ecologically responsible marketing in environmental management are considered. The concept of social responsibility is used in many spheres of activity, but only in the business context, pointing to specific areas of development, it becomes clear wording. This allows researchers and professionals to split CSR into specific types. The economic component is the most controversial and complex. Its sustainability and effectiveness depends on the role that the organization assumes, as well as the methodology for defining and measuring end-points. The ecological aspect of social responsibility exists in the block of economic responsibility of the enterprise, in legal liability, in the block of ethical responsibility, and also the aspect of sustainable development in the philanthropic block was allocated, and all three main components: economic, ecological and social are in close interconnection and interdependence . Social responsibility of entrepreneurship in the field of ecology, that is, environmental responsibility, becomes a vital factor of competition, since it is the level of environmental responsibility of business in the near future will determine the position of a company in the international market and in the eyes of consumers of its products. The advantages of implementing ecological activity within the framework of socially responsible work of the enterprise are considered. The tools of practical implementation of ecological responsibility of business are offered. Environmentally responsible marketing should use the following tools to address sustainable development issues: environmental impact assessment when developing strategies and plans for economic development; environmental audit; environmental insurance; certification for compliance with environmental standards; social and environmental reporting.Conclusions. There is no single approach to assessing the level of environmental responsibility of an enterprise, no normative document contains a single methodology for its definition. In our opinion, the overall level of environmental responsibility of an enterprise should be determined taking into account the impact of various economic, environmental and organizational factors through the integrated indicator of the overall level of economic responsibility of the enterprise, based on three partial integral ratios, namely: the integral coefficient of environmental damage; integral coefficient of influence of economic factors; the integral factor of the impact of environmental and economic factors.

INFLUENCE OF THE TECHNOLOGICAL FACTORS OF BREEDING ON THE COST MANAGEMENT EFFICIENCY OF SPECIALIZED POULTRY ENTERPRISES

Reducing of enterprise costs, improving the organizational and methodological provision of cost management, the objectification of the apparatus to determine their level of efficiency appears to be a priority problem for any enterprise. The main purpose is to improve the methodology for determining the cost-effectiveness of the management taking into account technological factors of growing at poultry enterprises. To improve the quality of the process of assessing the effectiveness of cost management it is recommended to use a balanced system of indicators, which is modified according to the branch features of the enterprise's activity. The basis of the proposed method is the assessment of three group indicators, for results of which calculates the integral coefficient, taking into account the importance of each of the criteria.

Statistical Assessment of the Banks’ Competitiveness at the Financial Market: Theoretical and Methodological Aspect

The article is devoted to the vital problem of substantiating theoretical and methodological aspects of statistical assessment of the banks’ competitiveness at the financial market. The growing market competition makes the bankers chose competition methods by relating their business success to the business performance of their competitors, investors, corporate and private clients. The bank product competitiveness is assessed by comparing the economic parameters of an analyzed service with the benchmarking parameters, by group of parameters. A method based on the theory of effective competition is proposed for use as an option of the assessment of the competitiveness of a commercial bank. It enables for applying a universal method that allows for computing the integral coefficient of the competitiveness of a commercial bank by estimating the most important criteria of its operation. The assessment of the bank competitiveness has to include an analysis of the internal environment, covering quantitative and qualitative characteristics of its operation, and an analysis of external environment. The assessment involves differential and complex methods of assessment. The assessment of the internal environment includes a quantitative analysis of its financial position and a qualitative analysis of its image and competitiveness of its services. The method enables to produce the integral coefficient of competitiveness; it is based on the assessment of the internal and external environment of the banks that are main competitors, by computing a number of criteria. An analysis of the financial position of a bank is the central one, as it aims to produce a quantitative measure of the capacities promoting the development of a bank in future. The main advantage of the proposed method for the assessment of the competitiveness of a commercial bank is its feasibility, because it is based on data from published reports and results of market analyses. The comparative assessment of the operation of banks that are main competitors allows for quick and robust computation of each bank’s position at the financial market, whereas the results of the analysis give good idea of their business conditions and allow for the dynamic assessment of the effectiveness of the national bank system.

Four-dimensional manifolds constructed by lens space surgeries of distinct types

A framed knot with an integral coefficient determines a simply-connected 4-manifold by 2-handle attachment. Its boundary is a 3-manifold obtained by Dehn surgery along the framed knot. For a pair of such Dehn surgeries along distinct knots whose results are homeomorphic, it is a natural problem: Determine the closed 4-manifold obtained by pasting the 4-manifolds along their boundaries. We study pairs of lens space surgeries along distinct knots whose lens spaces (i.e. the resulting lens spaces of the surgeries) are orientation-preservingly or -reversingly homeomorphic. In the authors’ previous work, we treated with the case both knots are torus knots. In this paper, we focus on the case where one is a torus knot and the other is a Berge’s knot Type VII or VIII, in a genus one fiber surface. We determine the complete list (set) of such pairs of lens space surgeries and study the closed 4-manifolds constructed as above. The list consists of six sequences. All framed links and handle calculus are indexed by integers.

ASSESSING THE SERVICES COMPETITIVENESS PROVIDED BY SERVICE ORGANIZATIONS

The article is dedicated to the improving the methodical approach to the assessment of service competitiveness provided by service organizations. The author considers the concept of service competitiveness and quality, analyzes the scientific literature and existing methods for assessing competitiveness grouped into three groups. The article substantiates the use of the scale of pairwise comparisons and rating scales for determining the significance of characteristics, and gives result of their comparative analysis. The formulas for determining the importance of characteristics are given. The author offers to use marketing scales for the assessment of relationships, when surveying respondents. For example, the Likert scale, the semantic differential, the Stepel scale, and the graphic scales should be used for evaluating the qualitative indicators of services. The article gives the sequence of determining the relative level of each characteristic of the service in question in comparison with the selected basic service. A new element is the methodology of scaling norms proposed in the article, which makes it possible to evaluate the parameters of the service more accurately. The author makes the values of the characteristics of service competitiveness comparable in the normalization of scales. The purpose of rating scales is that the ranges of possible variation of each characteristic should be the same, and accordingly the change in each characteristic relative to the base services should be perceived equivalent. The article gives and justifies the computational formulas of the competitiveness coefficient by non-economic indicators or the service rating. The author offers estimation of economic parameters of service provided by company, and calculation of the competitiveness coefficient by economic indicators. The integral coefficient of competitiveness is given.

MODELLING OF THE INTEGRATED INDICATOR OF THE GENERAL LEVEL OF ENVIRONMENTAL SAFETY OF THE ENTERPRISE

Introduction. Effective stimulation of the activities of national enterprises in the direction of environmental protection, reduction of the negative impact of production on the environment, increase of innovation and investment attractiveness, environmental image and improvement of the ecological situation in Ukraine becomes possible on condition of the development and practical testing of the methodology for assessing the overall level of environmental safety of the enterprise. Purpose. The article aims to develop an integrated index of the overall level of environmental safety of the enterprise, to justify the possibility of using correlation and regression analysis to confirm the interrelationship between its components. Methodology. The fundamental aspects of the general economic theory, the economics of nature usage and environmental protection, statistics and econometrics have become the methodological basis of the article. The article uses correlation and regression analysis, comparative analysis, method of relative values, methods of economic and mathematic modelling etc. Results. In the article the formula for calculation the integral index of the general level of ecological safety of the enterprise is developed. It is based on three partial integral coefficients: the integral coefficient of environmental damage; integral coefficient of influence of economic factors; the integral factor of the impact of environmental and economic factors. The use of correlation and regression analysis has confirmed the adequacy of the developed economic and mathematic model, the reality of interconnections and interdependencies between its indicators.