Ethnologie

Researching cultural diversity is a central subject of social anthropology. 25 authors from institutes in Germany, Austria and Switzerland offer an insight into the subject, its contents and theoretical perspectives. The articles cover a variety of topics: the history of the discipline as well as basic theories and methods, subareas such as business or kinship anthropology, crosscutting issues such as anthropology of media, but also up-to-date specialised fields such as urban or development anthropology. The book is therefore invaluable for students and anyone interested in social anthropology who wants to open up fields of work, theoretical approaches and results of the subject.

Brian Moeran: A Japanese Advertising Agency. An Anthropology of Media and Market

An Anthropology of Media and Market. Anmeldes af Sune Olofsson Hansen