Nutrition Label Knowledge and Attitude to Affect Healthy Food Choice among Young Consumers in Malaysia

This research attempts to investigate the direct effect of nutrition label knowledge on attitude, and, nutrition label knowledge and attitude in choosing healthy food among Malaysian consumers as well as the role of nutrition label attitude as a mediator. This research applied the quantitative approach. A sample comprised 381 Malaysian consumers with minimum age of 18 years old. Data from a sample were obtained using a structured questionnaire and analysed using structural equation modelling (SEM). The findings reveal that nutrition label knowledge as a significant predictor of nutrition label attitude and, nutrition label knowledge and attitude as significant predictors of healthy food choice. In addition, the findings reveal the nutrition label attitude as a partial mediator in the relationship between nutrition label knowledge and healthy food choice. Although the findings provide fresh insights on the role of nutrition label knowledge and attitude in affecting healthy food choice, this research requires a replication in future research as to improve the explanatory power of the framework.

THE IMPACT OF HEALTH VALUE ON FOOD CHOICE IN RESTAURANT CUSTOMERS: A COMPARISON IN TERMS OF BODY-MASS INDEX (BMI)

The best method to maintain a healthy life is healthy food choice. As for the healthy food choice itself, it is related to placing value on health. The aim of the study is to determine the impact of health value on healthy food choice in restaurant customers. The data were gathered through a questionnaire, which was developed based on the literature review. The questionnaire was conducted on 01.05-31.07.2018 on restaurant customers between the ages of 20-69, who lived in Kayseri, and dined out at least once a year. Quota sampling was employed in the implementation of the survey on the basis of towns and age groups. A total of 1286 surveys were analysed via factor, regression and variance analysis, as well as single sample t-test. Health value had a positive impact on healthy food choice among the underweight participants (β: 0,339), the participants with normal weight (β: 0,143), the overweight participants (β:-0,684), and the participants with the 1st degree of obesity (β: 0,152) while it had a negative impact on healthy food choice among the participants with the 2nd degree of obesity (β: 0,162). As for the participants with the 3rd degree of obesity, health value was found out to have no impact on healthy food choice.

Application of the Tayyib concept among Malaysian muslim consumers

Purpose This study aims to determine the effect of health knowledge on nutrition-label use and attitude, and consequently on healthy food choice among Malaysian Muslim consumers. Design/methodology/approach This study adopts the positivist, deductive and quantitative approach. A sample consisting of 257 Muslim consumers, at least 15 years old, were selected using systematic street-intercept sampling method. Data collected using a self-administered questionnaire were analysed using descriptive statistics and structural equation modelling (SEM). Findings The findings reveal the significant positive effect of health knowledge on nutrition-label use and attitude towards nutrition label, but only attitude towards nutrition label significantly predicts healthy food choice. Research limitations/implications Though the findings add to the existing literature, provide useful information on how nutrition label could guide the consumer to make healthier food choices and serve as a reference point that could stimulate and guide future researchers and other relevant parties, this study is limited by several factors that require replication in future research. Originality/value This research is perhaps one of the first attempts to consider the role of nutrition label as one of the ways to comply with the Tayyib principle.