The article is devoted to fiction representation’s research influence of the fear’s, as part of the totalitarianism everyday practices 1930’s, on the creation «homo sovieticus» identity. The everyday history studies are important component of the memory and identity studies. The Ukrainian memory studies pay attention on the traumatic historical experience, while the west European scholars are fixed on the socio-cultural history of the everyday life. The benefit of this study is combine both research approaches. This provides an opportunity to explore social totalitarian everyday life from the view of the reconstruction outlook and identity of the «homo sovieticus». We used discourse-analysis’s methodology for this research, thethought about that our communication is reflection of our identity and the nature of social relations. As applied materials wechosen diaspora writers’ texts, the novel «The Fear» by Olena Zvychayna and memories by Dokiya Humenna and ValerianRevuc’ky. All these authors were witnessed Stalin’s repressions, and later they wrote about it. Olena Zvychayna described the fear as terrors’ instrument, which defined soviet peoples’ everyday life. For example, the practices of the night arrests. The thousands of people across the country were arrested between the first and third hours every night. Those systematic practices of intimidation became the part of the whole physical terror in 1930’. As a result, we can see «a faceless person» in fiction about that period. His main characteristics are depersonalization of personality, and unification of appearance according with sovieticus aesthetic. In contrast, fear is personified and has a face. Its connected with certain persons in collective imaginations of the soviet people, for example Stalin or Yezov, and otherі, who represented the totalitarianism system punitive practiceses of the system. The practice of collective meeting was another element Stalin’s intimidation tactic in the 1930’. The collective meetings were devoted to stigmatization particular persons with nonsovieticus outlook. As a consequence, it formation еру collective intimidation system. The aesthetics of pessimism and physical fall arosed in the everyday life of people in fear and was opposed to canons’ beauty and optimism tj socialist realism. Everyday life’s realistic showed many contrasts between normative aesthetic with the cult of the beautiful human body, optimistic socialism’s labor and gloomy totalitarian aesthetic. We can see some main oppositions in the novel «The Fear», such as: monumental forms collective life and man loneliness; mass Soviet celebrations and uncolored everyday life; party meeting with bravura marches and forbidden wedding in the church. At same time, the totalitarian reality’s aesthetic influenced on the personality’s moral degradation and value system of the person. As a result, it transformed soviet people in victim and executioner in one person. In conclusion we remark that the fears’ phenomenon was determinative in shaping «soviet man» Stalinist’s period. The systematic practices of intimidation formed the man depersonalized, identified with mass. Another definition such people – «faceless person». He or she needs appropriate aesthetic, which contrast with of the canon’s soviet realism aesthetic. The fear to stand out lays in the such Stalin’s system base.