The process of development in preschool and primary school age implies the expansion of contacts with the social environment and, accordingly, the opportunities for full and diverse communication. There are new real and virtual models, in addition to parents, for imitation and identification, the process of social learning is developing in terms of attempts to model social relationships. The game-cognitive situations for stimulating prosocial behavior (behavior aimed at external observance of social norms) presented and tested in the educational process in the kindergarten are a consequence of a study of the life values and educational orientations of the modern Bulgarian family, as well as the notions of 5–7-year-old children about the needs and claims between children, teachers and parents, their ideas of good and evil, likes and dislikes of peers. They can also be realized in the system of the primary level of primary education in the classroom.