MELIRIK IKAN NILA DALAM SISI EKONOMI KREATIF PADA KOMUNITAS PEMUDA DESA GELAM JAYA KABUPATEN TANGERANG

This research is motivated by the phenomenon of the Covid-19 Pandemic which has almost hit all nations in the world and has caused a domino effect on the joints of human life itself. Various fields experience tidal effects, including one of them is the economic sector. To deal with uncertain situations and ups and downs like today that can make a country enter the trough of an economic crisis, it is necessary to have support from the central government to the regions to jointly generate the economy. Therefore, this study aims to analyze the factors that influence the interest of the youth community of Gelam Jaya Village to contribute to developing tilapia fish farming which aims to increase the original income of the environment so as to be able to make choices for the community to continue to get income distribution. The problem in this research is the low interest of the youth community to take part in creative economic efforts for the surrounding environment. In this study, a research model was proposed to analyze the interest of young people in actively contributing to tilapia cultivation, where from the location side, Gelam Jaya Village made it possible to develop collaboration with related agencies in terms of generating the creative economy. This study examines the factors that can be obtained when interviewing the village regarding the youth's interest in contributing to the creative economy. This study uses answers from 169 respondents who were sampled. The data analysis tool used is factor analysis in the SPSS v.18 program. The results of data analysis show that the Situational Involvement (X1) factor of 0.766 is one of the most dominating factors for respondents in actively contributing to developing tilapia cultivation in Gelam Jaya Village, and has a value above 0.50.

Enhancing Student Motivation in ESP by Increasing the Level of Engagement: A Proposed Model

The article considers the opportunity to enhance student motivation in the acquisition of English for specific purposes by increasing the level of learner engagement. The authors propose to use an interdisciplinary approach by applying tools that have been approved in marketing theory and practice for the management of consumer involvement in the purchasing process and adapting them to teaching ESP to increase course effectiveness. Marketing literature analysis reveals two important points. The first one is that in classical marketing, the concepts of enduring involvement and situational involvement are used and combined together to form a complex consumer response. In modern marketing, this complex response is called consumer engagement. The second point is that situational involvement plays a key role in shaping the complex consumer response. The authors' suggestion is to use situational involvement as the major tool for boosting student motivation taking into consideration factors such as the specific features of the new generations and the growing use of modern technologies in everyday communication and learning. A description of model tasks is given to exemplify their interdisciplinary nature as well as observations related to their use in class supplemented by student feedback.

The influence of the involvement with products on consumer practices of empty nest couples

Goal: to analyze the influence of involvement with products focused on leisure and gastronomy - books, trips and wines - on the consumption practices of empty nest couples.Method: a triangulation of methods through exploratory (qualitative) and descriptive (quantitative) research, through in-depth interviewing techniques and questionnaires. For data analysis of the qualitative (content analysis) and the quantitative (descriptive statistics) research. At the time of analysis, the data is triangulated to arrive at the results.Originality / Relevance: is present in the application of the New Involvement Profile (NIP) scale, tested and adapted to the Brazilian reality by Fonseca (1999).Results: it is important to highlight that couples presented situational involvement with the investigated products; therefore, products have no relevant meaning and/or define couples’ lifestyle and self-concept. In addition, the consumer practices of empty nest couples reinforced their concern with keeping close bonds with their children.Theoretical and Methodological Implications: the application of the New Involvement Profile (NIP) scale is a contribution in this field, being adapted to the Brazilian context and to a specific segment - the empty nest couples.

Impact of product description and involvement on purchase intention in cross-border e-commerce

Purpose The purpose of this paper is to investigate the impact of product description and involvement on purchase intention in a cross-border e-commerce (CBEC) setting from a psychological perspective. Design/methodology/approach This study proposes a research model of purchase intention in CBEC based on the involvement theory and commitment-involvement theory. The research model was tested using the covariance-based structural equation modeling technique. Data were collected from consumers on a popular CBEC platform in China. Findings A high-quality product description has no significant positive effect on purchase intention, but it has significant positive effects on product cognitive involvement, product affective involvement, platform enduring involvement and platform situational involvement. In addition, product affective involvement, platform enduring involvement and platform situational involvement all have significant positive effect on purchase intention, but this effect is not significant in the relationship between product cognitive involvement and purchase intention. Practical implications This study calls for sellers to optimize product descriptions on CBEC platforms in order to attract more buyers and generate more profits. Originality/value This study integrates two theories of involvement into the research model in the CBEC context. Based on this model, the authors analyzed how product description affects purchase intention under the joint influence of two involvement factors.