The influence of multiple combinations of celebrity endorsers on consumers' intentions to purchase a sports-related product

PurposeEndorsement research has focused primarily on determining the effectiveness of single endorsers, whereas marketing practice shows that companies usually engage multiple endorsers to promote their brands and products. As academic evidence for multiple endorsers is limited and extant findings are ambiguous, the purpose of this study is to determine the influence of different multiple endorser combinations on consumers' purchase intentions for a sports-related product endorsement and to identify whether endorser-product congruence and consumers' involvement with the endorsed product moderate endorsers' influences.Design/methodology/approachTwo-hundred thirty-three useful responses were collected to an online experiment, and endorsers' direct and indirect influences on consumers' purchase intentions were analyzed in serial mediation analyses. Potential moderating effects of endorser-product congruence and consumers' involvement with the endorsed product were tested in moderated regression analyses.FindingsThe study's findings show that using multiple endorsers has an overall positive influence on consumers' purchase intentions, which is mediated by their attitudes toward the advertisements and the endorsed brand. Endorser-product congruence moderates an endorsement's effectiveness, whereas a moderating effect of consumers' product involvement was not supported.Originality/valueThis study adds to the extant body of endorsement research by confirming the overall effectiveness of using multiple endorsers to influence consumers' intentions to purchase the endorsed product. In addition, by showing that endorser-product congruence determines endorsers' effectiveness in a multiple endorser context, the study extends the current research perspective and provides practical implications for marketing professionals on how to combine multiple endorsers.

Sistem Informasi Pembelian Bahan Baku Sockliner pada PT Sinar Utama Jaya Abadi

Intisari— Proses pembelian bahan baku memiliki peranan penting dalam proses produksi. Karena pembelian bahan baku merupakan sebuah awal kegiatan perusahaan dalam menghasilkan pendapatan. Tidak mungkin dalam suatu perusahaan dapat menyediakan sendiri kebutuhan untuk menjalankan roda perusahaan. Permasalahan yang ada pada saat ini proses pembelian bahan baku prosesnya masih dilakukan secara konvensional, Purchase Order (PO) di buat dengan menggunakan Microsoft Excel lalu dicetak dan dikirim kepada supplier via email/fax, hal ini sering terjadi kesalahan pada proses input data dan penyimpanan data belum terintegrasi oleh sistem sehingga kesulitan pada saat pencarian data selain itu dalam pembuatan laporan penerimaan barang, laporan permintaan barang dan laporan pembelian memerlukan waktu yang cukup lama untuk mengolah dan menggabungkan banyak data dalam Microsoft Excel. Tujuan dari penelitian ini adalah agar mempermudah, mempercepat dan mengurangi kesalahan dalam sistem pembelian bahan baku sockliner pada PT Sinar Utama Jaya Abadi untuk membantu mengolah data pembelian serta laporan perusahaan dengan mudah, cepat dan akurat. Metode yang digunakan dalam penelitian ini adalah model SDLC air terjun (waterfall) dan dalam pembuatan sistem ini, menggunakan Visual Studio dan MySQL. Hasil dari sistem yang telah dibuat adalah berupa sistem informasi pembelian bahan baku sockliner yang dapat mengelola informasi data. Kata Kunci— Sistem Informasi, Permintaan Barang, Pembelian Barang, Penerimaan Barang, Waterfall Referensi : [1] A. A. Andryadi, “Perancangan Sistem Informasi Purchase Orderinternal Non Related Product Berbasis Web (Studi Kasus PT Shafco Multi Trading) MEDIA Inform., vol. 16, no. 1, pp. 57–69, 2017. [2] A. Sauki, Warsino, and Y. M. Ardi, “Perancangan Sistem Informasi Pembelian Bahan Baku Pada Pt Nani Wahyuni Industries Bekasi,” J. Ilm. SANTIKA, vol. 9, no. 1, pp. 865–872, 2019. [3] V. M. M. Siregar, “Sistem Informasi Pembelian dan Penjualan Pakaian pada Galoenk Distro Pematang Siantar,” J. Chem. Inf. Model., vol. 53, no. 49, pp. 13–26, 2017. [4] D. Uswara and H. Patrie, “Perancangan sistem informasi pembelian dan penjualan toko elisa rizki dengan metodologi berorientasi obyek,” IDEALIS, vol. 2, pp. 297–301, 2019. 5] A. Kristanto, Perancangan Sistem Informasi Dan Aplikasinya. Klaten: Gava Media, 2018. [6] J. Enterprise, Otodidak Visual Basic. PT Elex Media Komputindo, 2017. [7] Hardiyanto, Abdussomad, E. Haryadi, R. Sopandi, and Asep, “Penerapan Model Waterfall dan UML Dalam Rancang Bangun Program Pembelian Barang Berorientasi Objek pada PT Fujita Indonesia,” INTERKOM, vol. 13, pp. 1–12, 2019. [8] Raharjo, Belajar Otodidak MySQL. Informatika Bandung, 2018. [9] R. A. Sukamto and M. Shalahuddin, Rekayasa Perangkat Lunak Terstruktur dan Berorientasi Objek. Bandung: Informatika Bandung, 2018. [10] E. R. Yunita and N. Safitri, “Sistem Informasi Pengadaan Bahan Baku Berbasis Desktop Pada PT Inti Technik Sejahtera Bekasi,” Inf. Syst. Educ. Prof., vol. 4 No.1, no. 1, pp. 85–94, 2019. [11] Munawar, Analisa Perancangan Sistem Berorientasi Objek Dengan UML. Informatika Bandung, 2018.

LHF Connect: a DIY telepresence robot against COVID-19

This contribution describes a case study of a “do-it-yourself” (DIY) opensource service and related product to help combating the COVID-19 emergency. It illustrates the birth of LHF Connect, a project designed to facilitate communication between patients isolated in COVID-19 hospitals’ ward and their relatives. LHF Connect is a teleoperated robot that can move in autonomy around the hospital. A User Centered Design approach, methods and specific tools helped in managing crucial steps of the design process such as i) the collection of needs coming from the context, stakeholders and end-users; ii) defining the service blueprint; iii) imagining finishing concepts; and iv) managing the communication activities. The initiative has been promoted by a multidisciplinary team of researchers (mainly roboticists with the help of specific competences coming from Design discipline).