An Experimental Investigation of the Impact of Different Advertising Formats on Children’s Attitudes’ Towards Sports Brands

The study aims to investigate children’s attitude towards different advertising formats including TV ads, in-movie product placement and in-game advertisements, using a web-based between subjects’ experimental design among a sample of Egyptian children aged between 6 to 13 years. Children’s attitude development by advertising efforts is considered under investigated in literature particularly in Arab cultures and as they are considered as powerful influencers to parents’ purchase decisions, the study contributes to a better understanding of children’s attitudes that will guide mangers in making wiser advertising budget allocation. The results showed that there is a significant different impact of the investigated advertising formats on children’s attitude towards sports brands with higher cognitive, affective and behavioral responses resulted from the exposure to traditional video advertising compared to in- movie product placement and in-game advertisements.

The impact of positive and negative testimony on children’s attitudes toward others

Children can identify who is benevolent or malevolent not only through first-hand experiences and observations but also from the testimony of others. In this study, we investigated whether 5- and 7-year-olds (N = 128) would form their attitudes toward others after hearing testimony about that person’s past moral behavior and whether the valence of testimony would differently influence the children. In the positive condition, half of the participants gained information about three puppets: puppet A’s prosocial behavior by their own first-hand observation, testimony about puppet B’s past prosocial behavior, and testimony about puppet C’s past neutral behavior. In the negative condition, the other half also learned information about the three puppets: puppet A’s antisocial behavior by their own first-hand observation, testimony about puppet B’s past antisocial behavior, and testimony about puppet C’s past neutral behavior. Then they engaged in tasks that measured their behavioral attitudes toward the puppets and evaluated the goodness of each puppet to assess their attitudes at a cognitive level. Our results concluded that the children form their behavioral attitudes toward others based on testimony starting at the age of 7, and attitude formation at the cognitive level based on testimony is seen at age 5. Negative testimony, rather than positive testimony, influences the children’s attitudes toward others. In addition, the 7-year-olds’ use of testimony differs depending whether they are the allocators or the receivers of rewards. Our findings deepen understanding of how children rely on the verbal information around themselves when they navigate interactions with others.

Exploring the Multicomponent Structure of Acceptance Attitudes in Portuguese Children Using the Modified Chedoke-McMaster Attitudes toward Children with Handicaps scale

<p style="text-align: justify;">Social participation represent one of the major outcomes of inclusive education. Students with additional support needs often encountered negative attitudes of social acceptance exhibited by their typically developing peers hindering their social participation in the educational context. This study explored the multicomponent structure of Portuguese children’s attitudes toward their peers with disabilities using a modified short form of the Chedoke-McMaster Attitudes toward Children with Handicaps scale (CATCH). In particular, this study aimed to (a) determine the factor structure of the CATCH and (b) evaluate the measurement invariance across age and gender. To identify the CATCH factor structure, exploratory and confirmatory factor analyses were conducted on data collected from 1,038 children aged 8–18 years. Analyses revealed that a modified short form of the CATCH consisting of a 20-item measure with a three-factor structure displayed acceptable fit and internal consistency indices. This model proved to be invariant across groups. The Portuguese-modified short form of the CATCH, in which cognitive, affective, and behavioral dimensions are represented, has acceptable psychometric properties and the potential to evaluate the effectiveness of educational programs designed to improve children’s attitudes.</p>

Relationships in works Poet Na. Muthukumar

Relationships with others or similar groups in society in the youth of everyone's life provide many experiences. Home situations, the sense of safety and care available to parents are significant in this development. For the youth, the family provides the protective features of food, clothing, shelter and love. It is desired to give himself priority and freedom in homes. It is learnt that children's attitudes also develop according to the upbringing of their parents at home. Human behaviors are developed and regulated by social units in which human interaction sits. In this way, relationships are often the state of family relationships and the state of co-relationships of society. It is the urge to live together, the urge to depend, to do so, and to take the lead in the process of conception and co-operation. This article is a demonstration of the nature of such relationships through the works of poet N. Muthukumar.

Representations of Museums and Museum Visits in Narrative Picturebooks

Drawing on a range of theoretical frameworks to illuminate various aspects of visual and textual representations, this study analyses the ways museums, museum visits, and museum exhibits and activities are represented in contemporary narrative picturebooks featuring a child character going to a museum for a variety of reasons. Analysis of approximately fifty museum picturebooks using a multimodal content analysis tool led to the construction of findings in the following themes: representations of museums; representations of museum exhibits; museum visitors; reasons for museum visits; museum activities and events; children’s attitudes while visiting museums; and metaleptic transgressions in picturebook representations. The findings suggest the potential implications of these multimodal texts in the hands of teachers and young readers.

Korean Children’s Attitudes toward Varieties of English: The Role of Age and English Learning Environment

This study investigates young Korean children’s attitudes toward three English varieties: American English (AmE), Singapore English (SiE), and Korean English (KoE). A total of 42 Korean children participated in this study. For data analysis purposes, the results were categorized according to the children’s age and their experience of exposure to formal English learning. In addition to this, 30 Singaporean children were also involved in the study, and their results were compared with the results of the younger group of Korean children. A mixed methodological approach, which included a modified verbal guise technique appropriate for use with children and semi-structured interviews, was also adopted. The results show that 5-year-old Korean and Singaporean children do not prefer one specific variety of English more than the other varieties of English. However, this was not the case for 12-year-old Korean children. These older Korean children preferred AmE and SiE more than KoE, and the “speaker’s pronunciation” was considered to be the critical feature in determining these attitudes. The findings suggest that Korean children’s developing attitudes toward a particular variety of English emerge sometime during their elementary school years.