"Eu sou uma cidade": Perspectivas de análise sobre educação, urbanização e sanitarismo nas Américas a partir da animação Environmental Sanitation (1945)

Durante a Segunda Guerra Mundial, o governo dos Estados Unidos criou o Office of the Coordinatior of Inter-Americans Affairs (OCIAA), órgão direcionado para trabalhar nas estratégias de aproximação e consolidação das relações entre o país e a América Latina. Para tanto, a direção do escritório ficou a cargo de Nelson Rockefeller, empresário ligado à Fundação Rockefeller, que já atuava na região. Debates deste período apontavam que o problema de saúde e falta de sanitarismo era crônico nos locais que apresentavam maiores índices de analfabetismo. Para resolver esse entrave, Rockefeller convidou Walt Disney para produzir curtas-metragens educativos sobre tais questões e, desta forma, criar um mecanismo que auxiliasse na instrução e letramento da população. Esse artigo tem por objetivo explorar as formas como essas constatações e preocupações aparecem no curta Environmental Sanitation (1945), parte da série Health for the Americas (1944-1945). O desenho, que tem como personagem principal uma cidade, parte deste ponto de vista particular para contar sobre sua transição de vila simples e sem recursos em um espaço moderno e urbanizado. Verificaremos, assim, por meio de uma análise de alguns aspectos do curta, de que maneira a animação sintetiza as várias problemáticas ressaltadas em relatórios realizados tanto pelo Estúdio Walt Disney, quanto pelo OCIAA, e que também foram amplamente discutidas por governos e intelectuais da época, principalmente em reuniões que discutiam tais questões sobre a urbanização das cidades.

Book Review: The Ride of a Lifetime: Lessons in Creative Leadership from the CEO of the Walt Disney Company, Robert Iger

Laying out the Vision and Executing It – the Disney Way There haven’t been many organizations which not just survive but continue to thrive during their lifespan. One of these is the Walt Disney Company, among the most valued firms (current market cap of $325 billion) in the world, an American diversified multinational mass media, and entertainment conglomerate headquartered in California.Having had a shaky start, with its predecessor having filed for bankruptcy, Disney has continued to innovate and evolve during its existence of nearly a century.The Ride of a Lifetimeis authored by Robert Iger, Disney’s sixth CEO since establishment in 1923 comes out as an absorbing business book. In the words of Bill Gates, “unlike most books on leadership, this one is worth the time”. He has already suggested it to several friends and colleagues, including Satya Nadella.

Semiotic Analysis of Moral Messages in Animated Film Raya and The Last Dragon

Raya and The Last Dragon is the latest computer-animated film from Walt Disney Pictures and Walt Disney Animation Studio. This animated film, directed by Don Hall and Carlos Lopez, tells the story of the adventures of a woman named Raya in saving the world. This journal article aims to analyze and describe the moral messages contained in the film Raya and The Last Dragon. This research uses qualitative methods, with Roland Barthes semiotics analysis approach, so that ultimately obtained the results of research on what moral messages contained in every dialogue spoken by each character such as moral messages about friendship, cooperation, responsibility, leadership, courage, unity, and most often appears in this film is the power of trust in each other to create unity without division.

THE ANALYSIS OF SEMIOTICS IN “THE MAIN CHARACTER OF RAYA AND THE LAST DRAGON FILM”

This research is aimed to find the signs then interpret the meaning of signs in Raya and the last dragon film. This film is the first Walt Disney project that was inspired by Southeast Asian cultures especially Indonesia. The design of the study is a semiotics approach by using Charles Sander Peirce’s theory. The type of research is a descriptive qualitative research method. The signs are collected, reduced, classified with Object Triadic; Icon, Index and Symbol then find the Interpretant through correlation between Representamen and Object. There are 30 signs found in the research. The meaning of the sign is divided into two categories, namely the meaning is appropriate with the story and the rest have representation about cultures. From the research of this film we can conclude a moral value: trust and togetherness and also pride about Southeast Asian cultures especially Indonesia can be shown abroad.

Desain karakter film animasi Raya and The Last Dragon dalam membangun politik identitas Asia Tenggara

Raya and the Last Dragon merupakan salah satu film animasi dari Walt Disney Studio yang dirilis pada awal 2021. Film tersebut menceritakan petualangan tokoh bernama Raya di negeri Kumandra yang mencari naga untuk membasmi musuh dan menyelamatkan dunia. Dalam film tersebut terlihat elemen kuat warna, aset, latar belakang, nilai-nilai kehidupan, kebiasaan, dan adat istiadat yang sangat dekat dengan kehidupan sehari-hari masyarakat di Asia Tenggara. Dilihat dari indikasi tersebut, maka terdapat politik identitas yang mencerminkan bangsa di wilayah Asia Tenggara. Penelitian ini bertujuan meneliti bagaimana politik identitas terbentuk dan mempengaruhi persepsi penonton dalam mengapresiasi kebudayaan Asia Tenggara. Metode penelitian menggunakan pendekatan kualitatif dan dianalisis menggunakan teori politik identitas. Hasil penelitian menyimpulkan bahwa politik identitas yang dibangun melalui penceritaan nilai kehidupan, desain aset, dan desain karakter tokoh film Raya and the Last Dragon telah berhasil membangun persepsi tentang Asia Tenggara, sebagai bangsa yang berkebudayaan dan berkarakter dengan nilai-nilai spiritualitas untuk hidup berdampingan dengan bangsa lain, makhluk hidup, dan alam semesta. Namun, ketiadaan pengisi suara yang berasal dari Asia Tenggara pada film yang pertama kali rilis menggunakan bahasa Inggris menyebabkan hilangnya unsur “rasa memiliki” bagi penonton. Film ini menjadi penanda penting dalam politik dagang Amerika di wilayah Asia, di mana peluncuran film terjadi di saat bersamaan dengan banyaknya tragedi Asian Hate di wilayah Amerika dan Eropa. Raya and the Last Dragon is one of the Walt Disney Animation Studio films released in early 2021. The film tells the adventures of a character named Raya in the land of Kumandra who is looking for dragons to eradicate enemies and save the world. The film shows strong elements of color, background, assets, attributes, life values, habits, and customs which are very close to the daily lives of people in Southeast Asia. Based on these indications, there is an identity politics that reflects the nation in Southeast Asian region. This study aims to examine how identity politics is formed and influences the audience's perception of appreciating Southeast Asian culture. The research method uses a qualitative approach and analyzed using the theory of identity politics. Results of the study conclude that identity politics built through values of life, asset design, and character design for the film Raya and the Last Dragon has succeeded in building perceptions about Southeast Asia, as a cultured and characterized nation with spiritual values to coexist with other nations, living things, and the universe. However, the absence of an Asian voice actor in the film, which was first released in English, caused the audience to lose the element of a sense of belonging. This film became an important mark in American trade politics in the Southeast Asian region, where the film's release occurred at the same time as the many Asian Hate tragedies in American and Europe.

SIMULACRO DE PRINCESA:UMA ANÁLISE DA POSTURA FEMININA EM “ENCANTADA”

O presente ensaio tem como objetivo analisar a postura feminina dentro da obra cinematográfica “Encantada” (2007), dos Estúdios Walt Disney, a partir da compreensão dos conceitos sobre a mulher, estudando as personagens retratadas no filme pertencentes ao “mundo das fadas” e o “mundo real”, bem como seus intertextos. Por consequência, nos detemos quanto à representavidade da mulher e a questão do simulacro. Para tal, contamos com o embasamento teórico de Perrot (1992-2005-2007), Piore (2002), Stein (1985), Koch (2007), Marcuschi (2008), Parente (2000), Xavier (2005) e Deleuze (1974). Por conseguinte, concluímos que a mulher representada em obras cinematográficas produzidas pelos estúdios Walt Disney é regada de encantamento, tendo uma alma doce, sempre ligada à natureza como um ser místico, detentora de um poder e encantamento indescritivelmente impetuosos; podendo em pequenos gestos tornar-se um simulacro.