Likes, Comments, Views

This article presents a content analysis of academic library Instagram accounts at eleven land-grant universities. Previous research has examined personal, corporate, and university use of Instagram, but fewer studies have used this methodology to examine how academic libraries share content on this platform and the engagement generated by different categories of posts. Findings indicate that showcasing posts (highlighting library or campus resources) accounted for more than 50 percent of posts shared, while a much smaller percentage of posts reflected humanizing content (emphasizing warmth or humor) or crowdsourcing content (encouraging user feedback). Crowdsourcing posts generated the most likes on average, followed closely by orienting posts (situating the library within the campus community), while a larger proportion of crowdsourcing posts, compared to other post categories, included comments. The results of this study indicate that libraries should seek to create Instagram posts that include various types of content while also ensuring that the content shared reflects their unique campus contexts. By sharing a framework for analyzing library Instagram content, this article will provide libraries with the tools they need to more effectively identify the types of content their users respond to and enjoy as well as make their social media marketing on Instagram more impactful.

Accelerating Professional Socialization with an Undergraduate Proseminar Course

Guiding students on their professional paths, from selecting a major to pursuing a particular career after graduation, can be a significant challenge for faculty and program leaders. Students, particularly those in broad fields like Communication, rarely know what the major involves, or how their studies will translate into a meaningful career. This uncertainty makes it harder for students to see connections between their coursework, campus resources, and extracurricular activities, a disconnect that impacts engagement, academic performance, and retention. In this best practices article, I explain how an undergraduate proseminar can accelerate professional socialization and help students develop more integrated perspectives on their college experience. By identifying possible careers early in their education and discussing how different courses, resources, and activities can aid them in pursuing those professions, students will be better able to navigate the challenges and opportunities of college.

Factors Associated With and Barriers to Disclosure of a Sexual Assault to Formal On-Campus Resources Among College Students

Sexual assault on college campuses occurs at high rates, but disclosure to formal on-campus resources remains low. This study used a mixed methodological survey to explore demographic and social characteristics of students who formally reported their assaults and those who did not and examined barriers to formal disclosure. Responses revealed that students who disclosed to formal on-campus resources suffered frequent polyvictimization, had high rates of physical and emotional consequences, and were mostly White women involved in campus organizations. Barriers to formal resource utilization were identified at the individual, interpersonal, organizational, and community levels.