Place branding in a bottle: management strategies for unplanned messages

Purpose This paper explores an important yet overlooked concept in place branding literature, unplanned messages. Focusing on unplanned messages, this study aims to contribute to a better understanding of the concept of spontaneous order in place branding and how to manage the unplanned communication process so as to ensure a high reputational status for a place. Design/methodology/approach This paper builds on past research on place brand communication and proposes a conceptual framework for unplanned messages. Findings Classification schemes for places and place brands are proposed, contributing to place brand management in three aspects: reviewing of decisions and strategies undertaken, assessing current situation and planning way forward when it comes to priorities for place management and development. Originality/value To the best of the authors’ knowledge, this is the first paper that introduces the emergent image and presents a classification scheme for places that contributes to a strategic management program of unplanned messages in place branding.

Rancangan Sistem Manajemen Anti Penyuapan (ISO 37001:2016) Berbasis Manajemen Risiko

Micro Madani Institute (MMI) is an affiliated company of PT. Permodalan Nasional Madani (Persero) which was formed to build and develop an education and training center in the field of microfinance in order to obtain reliable, professional and integrity human resources as well as to provide procurement, management, and development of quality human resources in the microfinance sector to support human resource needs of PT Permodalan Nasional Madani (Persero) as the parent company. The purpose of this paper is to find out the risk profile that has been identified in building the Anti-Bribery Management System (SMAP) ISO 37001:2016, to find out what SMAP strategic design instruments have not been implemented, and how the SMAP process is based on risk management at PT. MMI during 2021. PT. MMI has adopted SMAP ISO 37001:2016 in April 2021 to increase consumer confidence and make employees more integrity in their work, as a company standard in the procurement of goods and services as well as good corporate governance standards. So far, PT. MMI has not found any bribery cases, but so far the company has not had a strategic plan to strengthen the implementation of the risk management-based SMAP (ISO 37001:2016). Implementation of risk management-based SMAP is considered necessary because the implementation of SMAP alone cannot fully guarantee that an organization is free from acts of bribery. Micro Madani Institute (MMI) merupakan perusahaan afiliasi PT. Permodalan Nasional Madani (Persero) yang dibentuk untuk membangun dan mengembangkan pusat pendidikan dan pelatihan di bidang microfinance guna mendapatkan sumber daya manusia yang handal, profesional dan berintegritas serta menyediakan jasa layanan pengadaan, pengelolaan, dan pengembangan sumber daya manusia yang berkualitas di bidang microfinance guna mendukung kebutuhan sumber daya manusia PT. Permodalan Nasional Madani (Persero) sebagai perusahaan induknya. Tujuan tulisan ini adalah mengetahui profil risiko yang berhasil diidentifikasi dalam membangun Sistem Manajemen Anti Suap (SMAP) ISO 37001:2016, mengetahui apa saja instrumen rancangan strategis SMAP yang belum diimplementasikan, dan bagaimana proses SMAP berbasis manajemen risiko di PT. MMI selama tahun 2021. PT. MMI. telah mengadopsi SMAP ISO 37001:2016 pada April 2021 untuk meningkatkan kepercayaan konsumen dan menjadikan karyawan semakin berintegritas dalam setiap pekerjaannya, sebagai standar perusahaan dalam pengadaaan barang dan jasa serta standar tata kelola perusahaan (good corporate governance). Sejauh ini, PT. MMI belum menemukan kasus penyuapan, namun sejauh itu pula perusahaan belum memiliki rancangan strategis untuk memperkuat implementasi SMAP (ISO 37001:2016) berbasis manajemen risiko yang baru diadposinya. Pelaksanaan SMAP berbasis manajemen risiko dianggap perlu karena penerapan SMAP saja tidak dapat sepenuhnya menjamin suatu organisasi terbebas dari tindak penyuapan.

Social Media Analytics

The rise of social media allowed greater people participation online. Platforms such as Facebook, Twitter, Instagram, or TikTok enable visitors to share their thoughts, opinions, photos, locations. All those interactions create a vast amount of data. Social media analytics, as a way of application of big data, can provide excellent insights and create new information for stakeholders involved in the management and development of cultural tourism destinations. This chapter advocates for the employment of the big data concept through social media analytics that can contribute to the management of visitors in cultural tourism destinations. In this chapter, the authors highlight the principles of big data and review the most influential social media platforms – Facebook, Twitter, Instagram, and TikTok. On that basis, they disclose opportunities for the management and marketing of cultural tourism destinations.

Overview of current trends in mobile commerce: global perspectives

The ever-increasing global interest in mobile commerce signals the urgent need to deepen knowledge on consumer behavior and preferences. A better understanding of the interests and values of the mobile user is crucial for the successful management and development of mobile shopping channels. Using the secondary data collected from reports of research companies and statistical portals, the paper aims at describe the state of mobile commerce and its development trends around the world. Following the analysis of secondary data, the paper we deal with the possibilities of optimizing business strategies in the field of m-commerce.

Historical and conceptual perspectives on urban regeneration: a prolog to a special issue

Purpose This paper aims to review multiple historical perspectives on urban regeneration interventions while also serving as a prologue to and the rationale for a special issue of the Journal of Place Management and Development (JPMD) on Placemaking and Sustainable Urban Regeneration in Japan. Design/methodology/approach The paper reviews the literature on city center regeneration, with particular attention to the USA and the UK contexts. The emphasis is on comparing and contrasting what have become known as the North American and European regeneration models. This background is helpful to place the Special Issue in a broad international context. Findings The key finding is that the history of planning city centers appears to be largely a response to urbanization and the problems it has brought forward. The papers in this JPMD’s special issue exemplify this finding with cases from Toyama, Kanazawa and Tokyo. Originality Cities are transformed as their centers grow and develop. City centers represent important anchor points in every community. However, evolving functional decentralization has occurred mostly due to changes in flows of capital, people, materials and other socio-economic transformations. The review shows how urban regeneration programs tend to be implemented to correct and or improve physical, socio-economic and environmental problems associated with functional and programmatic decentralization.

Innovation strategy as a means of enterprise business management and development in the conditions of globalization

The article describes the features of modern business. The relevance of the study of the relationship between strategy and business management is substantiated. Modern business has a very specific content, focus and implementation model. Despite this, business cannot do without a strategy a specific and clear plan of action in certain market conditions, coordinates of time and space. However, for the application of the chosen strategies to be effective and efficient for the enterprise, firm or company, there is an urgent need to explore the relationship between strategy and business management. One of the ways of effective business management, its development, of course, is the timely and professional application of a list of strategies according to the situation formed in the market and within the enterprise in the context of globalization of economic processes. The article presents modern interpretations of the concepts «strategy», «strategic management», «business», «competitive potential of business», «innovation strategy». A generalized classification of strategies used in practice for effective business management and development is described. The potential opportunities of the innovation strategy for the formation of competitive advantages of business in the context of globalization are identified. Strategic innovative measures to ensure the competitiveness of enterprises are presented. An analog model of ensuring the competitive potential of business through the implementation of innovation strategy in the context of globalization of the state economy has been formalized. It is the innovation strategy that is the system of sub-strategies for all levels of the strategic set of the enterprise focused on the innovative development of the business organization and meeting the needs of its potential customers. And as a cognitive tool for adaptive behavior of the enterprise in the external environment, it is focused on solving problems of unsatisfactory situations in change management. It can be interpreted as a set of methods of competition and doing business, which chooses the management of the enterprise to ensure the competitiveness and future profitability of the chosen type of business. Areas of further research are recommended. These include: analysis of the impact of strategies on the business management process, assessment of the effectiveness of the use of strategies for effective business management and selection of priority strategies for effective business management

Haltour: millennial generation halal tourism literature media

Development in the management of Indonesian Halal Tourism is felt to be increasingly important along with the entry of the Millennial Era. Based on research on the performance of several Halal Tourism Managers, the current optimization of the Halal Tourism sector is still far from the potential of Halal Tourism as it should be, so Halal Tourism Managers need to take progressive steps by implementing a digitalization system. This article aims to reveal the challenges faced by Halal Tourism in terms of Literacy and Socialization of Halal Tourism in the Millennial Era, complete with the obstacles faced. In addition, it was stated about the form of strategies for using digital literacy channels, one of which: social media to carry out more optimal Halal Tourism literacy. This research is a qualitative research, using a literature study approach. The data collected related to the research were taken from several literature sources including scientific journals, several books, and related articles published in online media. As a result, by transforming towards using digital literacy channels, the management and development program for Halal Tourism can be carried out better and at the same time be able to educate the public about Halal Tourism in Indonesia.

Geology-Driven EUR Forecasting in Unconventional Fields

EUR (Estimated Ultimate Recovery) forecasting in unconventional fields has been a tough process sourced by its physics involved in the production mechanism of such systems which makes it hard to model or forecast. Machine learning (ML) based EUR prediction becomes very challenging because of the operational issues and the quality of the data in historical production. Geology-driven EUR forecasting, once established, offers EUR forecasting solutions that is not affected by operational issues such as shut-ins. This study illustrates the overall methodology in intelligent fields with real-time data flow and model update that enables optimization of well placement in addition to EUR forecasting for individual wells. A synthetic but realistic model which demonstrates the physics is utilized to generate input data for training the ML model where the spatially-distributed geological parameters including but not limited to porosity, permeability, saturation have been used to describe the production values and ultimately the EUR. The completion is given where the formation characteristics vary in the field that lead to location-dependent production performance leading to well placement optimization based on EUR forecasting from the geological parameters. The algorithm not only predicts the EUR of an individual well and makes decision for the optimum well locations. As the training model includes data of interfering wells, the model is capable of capturing the pattern in the well interference. Even though a synthetic but realistic reservoir model is constructed to generate the data for the aim of assisting the ML model, in practice, it is not an easy task to (1) obtain the input parameters to build a robust reservoir simulation model and (2) understanding and modeling of physics of fluid flow and production in unconventionals is a complex and time-consuming task to build real models. Thus, data-driven approaches like this help to speed up reservoir management and development decisions with reasonable approximations compared to numerical models and solutions. Application of machine learning in intelligent fields is also explained where the models are dynamically-updated and trained with the new data. Geology-driven EUR forecasting has been applied and relatively-new in the industry. In. this study, we are extending it to optimize well placement in intelligent fields in unconventionals beyond other existing studies in the literature.