POLITICAL BRANDING SAMSUL ARIFIN DALAM PEMILIHAN KEPALA DESA TAMBAKBOYO KECAMATAN TAWANGSARI KABUPATEN SUKOHARJO TAHUN 2018

This research describes about political branding and political branding communication strategies of Samsul Arifin in Headman election of Tambakboyo in 2018. Samsul Arifin is youngest headman candidate in Sukoharjo who won the headman election in 2018 against incumbent who had two periods of leadership. This study uses descriptive qualitative method with in-depth interviews data collection techniques with Samsul Arifin and the Samsul team coordinator then it was analyzed by using Lorann Downer’s theory of political branding strategies. The results are Samsul has brand himself as a young man who will build the village government that has been damaged in the previous period. Samsul delivered his political brand by collaborating with the RT in appointing Samsul as a headman candidate, the youths are conditioning their parents, socializing in the RT forum, asking for blessing to the residents of hamlet (sub village) I, speech during registration of candidate, forming a Samsul’s wings team, anticipating of vote buying which usually do in early morning, using banner and making t- shirts for voters who are in Samsul’s side. The political brand must be implemented according to the concept, so it is not damaging candidate’s brand.

KOMUNIKASI POLITIK ANIES BASWEDAN MELALUI SOSIAL MEDIA TWITTER

This paper wants to analyze how Anies Baswedan conveyed his political communication on Twitter social media. In this contemporary era, one of the most dominant political communications is social media, where political communication plays an important role because it can have an impact on political participation, political socialization. In the political field the role of social media is very important because it contributes as openness and transparency, Anies Baswedan is one of the political actors who play social media Twitter to convey political communication while increasing its popularity. In accordance with its previous political promises of integrated transportation and ok oce program. Anies is not uncommon to convey and show the development of political promises that have been running on his Twitter social media. in disseminating information through social media Twitter has proven to be very effective because many users around the world. This study uses descriptive qualitative research methods and analyzes using the help of NVIVO12 Plus software applications. The results of this study revealed that Anies Baswedan's political communication on Twitter social media was very focused on public services in DKI Jakarta. Political communication from Anies Baswedan also received a lot of responses from his followers on his Twitter account. This can be seen from the number of retweets and mentions done to Anies Baswedan. Anies Baswedan was also quite active in conveying his political communication through Twitter social media such as notifying work programs, political branding, giving political talks that were light in nature and also related to public services in DKI Jakarta. Keywords : Political Communication, Anies Baswedan, Social Media, Twitter Abstrak Tulisan ini ingin menganalisis bagaimana Anies Baswedan dalam menyampaikan komunikasi politiknya di sosial media Twitter. Pada era kontemporer ini salah satu komunikasi politik yang paling dominan adalah media sosial, dimana komunikasi politik sangat memegang peranan penting karena bisa berdampak untuk partisipasi politik, sosialisasi politik. Dalam bidang politik peran media sosial media sangat penting karena berkontribusi sebagai keterbukaan dan transparansi, Anies Baswedan adalah salah satu aktor politik yang bermain sosial media Twitter untuk menyampaikan komunikasi politik sekaligus menaikan popularitasnya. Sesuai dengan janji politiknya terdahulu yaitu transportasi terintegrasi dan program oke oce. Anies tak jarang menyampaikan dan memperlihatkan perkembangan janji politiknya yang telah berjalan di sosial media Twitter miliknya. dalam penyebaran informasi melalui sosial media Twitter sudah terbukti sangat efektif karena banyak penggunanya diseluruh dunia. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dan melakukan analisis dengan menggunakan bantuan aplikasi perangkat lunak NVIVO12 Plus. Hasil dari ini penelitian ini mengungkapkan bahwa komunikasi politik Anies Baswedan di sosial media Twitter sangat befokus pada pelayanan publik di DKI Jakarta. Komunikasi politik dari Anies Baswedan juga mendapatkan banyak respon dari pengikutnya di akun Twitter hal ini dapat dilihat dari jumlah Retweet dan mentions yng dilakukan kepada Anies Baswedan. Anies Baswedan juga cukup aktif dalam menyampaikan komunikasi politiknya melalui sosial media Twitter seperti memberitahukan program kerja, Branding politik, memberikan perbincangan politik yang sifatnya ringan dan juga terkait dengan pelayanan publik di DKI Jakarta. Kata Kunci : Komunikasi Politik, Anies Baswedan, Sosial Media, Twitter

Jumping on the “brand-wagon”? An Examination of Political Branding in the 2011 Canadian Federal Election

Political branding is an increasingly prominent term in both the academic and industry realms of political communication. Yet much debate has been waging regarding its viability as a concept of study. Some scholars express concern regarding the impact on democratic discourse and voter engagement, while others question its existence beyond a trendy marketing phrase. Before such questions of impact can be explored in-depth, it is important to first determine if political branding can actually be detected and measured as a truly unique form of political communication. The question of political branding as a measurable form of political communication will be explored through the lens of the 2011 Canadian federal election. The study begins by briefly tracing the historical evolution of political communication in post-war democracies. From there, various definitions of the concept are discussed, before moving to some of political branding’s key features. A multimodal content analysis is preformed on 33 television advertisements from the three major political parties participating in the 2011 Canadian federal election in an attempt to discover if branded qualities are present in the advertising content, and if so, to what extent?

Jumping on the “brand-wagon”? An Examination of Political Branding in the 2011 Canadian Federal Election

Political branding is an increasingly prominent term in both the academic and industry realms of political communication. Yet much debate has been waging regarding its viability as a concept of study. Some scholars express concern regarding the impact on democratic discourse and voter engagement, while others question its existence beyond a trendy marketing phrase. Before such questions of impact can be explored in-depth, it is important to first determine if political branding can actually be detected and measured as a truly unique form of political communication. The question of political branding as a measurable form of political communication will be explored through the lens of the 2011 Canadian federal election. The study begins by briefly tracing the historical evolution of political communication in post-war democracies. From there, various definitions of the concept are discussed, before moving to some of political branding’s key features. A multimodal content analysis is preformed on 33 television advertisements from the three major political parties participating in the 2011 Canadian federal election in an attempt to discover if branded qualities are present in the advertising content, and if so, to what extent?

Evolution of the Modern Voter: A Branding Perspective

The concept of branding is to be found in every aspect of our lives and on a day-to-day basis. It has made its presence felt in almost every domain of human existence to such an extent that a sense of surety and assuredness seeps in whenever we buy a branded product over an unbranded one based on our positive experience related to its usage. The concept of branding could be applied to the field of politics as well in the modern times based on the evolution of politics. Political branding has found its place in the modern scheme of things when one talks about the contemporary facet of polity. Such a phenomenon is quite popular in the western democracies and has been a late entrant in the Indian scenario but the effectiveness of the same is second to none. This research paper would delve into the rise of political branding pertaining to India thereby exploring its effectiveness in turning the tide as far as existing patterns of voting are concerned which were very much visible in the last general election of the nation. The work would also focus upon the performance of the regional political brands and how the electorate of India has came to vote differently in the two sets of election, national and state.

Technology of political branding during the parliamentary election campaign 2019 in Ukraine: an analysis of successful cases

The article is devoted to the study of features and patterns of formation of party brands, analyzes colors, party symbols, key slogans of parliamentary parties in 2019. The essence of the concept of "political brand" and "party brand" is clarified, their characteristics and structure are defined. Article outlines the features of the processes of virtualization and mediatization of politics, pointing to the place of the political and party brand in these processes. The author outlines the features of political branding as a technology of political marketing, analyzes the technology of formation and promotion of political and party brand. Examining the practical experience of using political branding by modern Ukrainian political parties during the parliamentary election campaign in 2019, the author points to successful cases and explains their features. Installed. that the party brand is a virtual social phenomenon that creates in voter a sense of belonging to a particular community.It was found, that the common features of all party brands include: the presence of integral components of the party brand, the hypertrophied nature of the personal factor in the construction and promotion of political and party brand, the use of political advertising, co-branding and "star brand". Established, that the party brands of modern parliamentary parties of Ukraine can be identified as those that are recognizable by the majority of the population, have similar popularity at both local and national levels, have potential for long stay in the political space, are constantly mentioned in the media. It was revealed, that the distinctive features of party brands during the 2019 election campaign are various communication channels in which the brand is popularized, as well as the dominant technology of brand construction.