Understanding the Key Factors of Older Adults’ Continuance Intention in Congregate Meal Halls

Eating congregate/community meals with friends promotes a balanced and healthy diet among older adults. It is helpful for postponing aging, preventing chronic diseases, and improving their quality of life. However, little research has examined the continuance intention for older adults with the congregate meal program in Taiwan. This study established a model for key factors of older adults’ continuance intention dining at senior meal halls, and hypotheses to explain them, and subsequently designed questionnaires and scales. By analyzing the longitudinal data collected from 416 individuals using survey questionnaires, we found that the perceived service quality is the main factor that affects the perceived satisfaction, and the perceived satisfaction of the older adults plays an important role in this survey. It showed that if the older adults are satisfied with the service quality provided by the senior meal halls, which will accordingly affect the post-use trust, they will show a positive continuance intention to participate in the senior meal halls. We also found that the older adults have positive views on the planning and service contents of the existing senior meal halls. Together, these results illustrate the process and provide comprehensive insights and evidence to create a better user experience and improve the satisfaction of the congregate meal for older adults.

Congregate Meal Program—How Can We Make It More Appealing? (P16-014-19)

Objectives Congregate meal program (CMP) participation has been steadily declining despite a growing older adult population. The CMP is an important community nutrition program for older adults. Understanding the needs and preferences for the CMP by older adults is imperative if CMP participation is to increase. The purpose of this study was to identify the motivators and barriers for CMP attendance, menu preferences, desired environmental attributes, and educational programming ideas. Methods Participants were recruited via in-person presentations and personal invitations in two Midwest urban counties. Four focus groups were held. Three groups were with CMP participants (n = 21) and one with non-CMP participants (n = 11). All (n = 33) completed a sociodemographic questionnaire. Focus group transcriptions were analyzed for themes using standard focus group protocol. Sociodemographic data were analyzed via SPSS using descriptive statistics. Results All were White. The majority were educated (75.8% some college or higher), female (72.2%), and were food secure (93.8%). Over half (53.1%) aged 71 to 80 years old. Participants stated successful aging required support systems, health care access, financial security, community activities for older adults, and transportation. CMP participation motivators were socialization, affordability, access to a healthy meal and location. Participation barriers for non-CMP participants were being unaware of a CMP near them, limited transportation and not feeling that they needed to participate. Preferred marketing strategies included word of mouth and print-based advertisement. Participants stated that ideally, the CMP would be held in a facility with a welcoming ambience, offer menu choice, and provide a variety of extracurricular activities. Conclusions These findings provide insight as to how the CMP may be modified to be more appealing to older adults. We suggest CMP promotion highlight the value of a healthy meal and the opportunities for socialization. Funding Sources Administration for Community Living/Administration on Aging: Innovations in Nutrition Program and Services Grant 2017–2019. https://bit.ly/2RR17VC.