The purpose of the research is to obtain an empirical picture of the factors that cause difficulties in implementing public policies based on identity digitalization in e-certificates. The research is based on e-government theory, identity digitization, and policy communication. Netnography research methods were used in a constructive/interpretive paradigm. Data collection was carried out through the ATR Public Group on Facebook on February 24, 2021, March 6 & 8, 2021. Data were analyzed using thematic analysis and netnography models in five steps: defining research questions, selecting and identifying communities, collecting data, analyzing, and reporting. Data verification is supported by theoretical triangulation to obtain better credibility. The research findings cover three aspects. First, the public believes that agrarian reform is considered incomplete. This opinion is characterized by a variety of unresolved land issues. Second, electronic land certificates, which are the entrance to digital identity-based e-government governance, are very risky. Third, the crucial aspect is that the government is considered unskilled in choosing the model of communication channels for the public. Consequently, there are pros and cons to the e-certificate policy, which resulted in the state’s failure to execute the electronic land certificate rule. The novelty of this research is in applying netnography design that is relatively new in qualitative research and focuses on the virtual community study. Netnography has a strong and prospective contemporary relevance, especially in the world impacted by the Covid-19 pandemic. This research recommends the state to carefully consider the public’s response when issuing information technology-based regulations.