This article presents the results of experimental studies aimed at improving the physicomechanical properties of effective hollow ceramic stones using various technological methods that will disperse, homogenize and structure the ceramic mixture by introducing industrial waste with high alumina content, dispersed reinforcement, and also mechanical activation of the molding material, accompanied by the fragmentation of clay particles to a colloidal degree of dispersion, allows eliminating the aging process. The main molding characteristics of the investigated mixtures were determined, X-ray phase analysis of ceramic masses and a shard of the control composition was performed and after dispersion, activation modes were worked out, strength characteristics of ceramic samples made of dispersed clay raw materials were determined.