SIGNIFICANCE OF NEUROECONOMICS IN MEDIA CORPORATIONS SURVIVAL IN THE AGE OF DIGITALIZATION

The three concepts of neuroeconomics, behavioral economics and media economics were briefly examined, as relates to media corporations in the age of digitization and found to be closely related to human behavior mostly at individual level. The three concepts are also theoretically related because they all are concerned with human behavior and choices. There are varieties of theories in studying media economics, a few were examined and found to be relevant to Neuroeconomics, they include Theory of The Firm, The Consumer Theory, Theory of Ruinous Competition and Broadcast Media Concentration. The age of digitization has brought with it proliferation of especially electronic media, especially social media. This implies the traditional understanding of how media corporations operate have changed. It was found that consumption of digital media is rapidly increasing and becoming more personalized to individual behaviors and preferences, therefore neuroeconomics can help explain psychological mechanisms that lead to individual economic decision-making and understanding of media economics. Neuroeconomics , by leveraging on neuroscience, can contribute to understanding consumer habits, social networking and possibly predict choices of media consumers and/or detect consumers or groups that are likely to exhibit problematic behaviors. By using neuroeconomics models, media corporations can understand demand and consumer information, thereby tailoring media products in a way that will increase its value and utility to the consumers and ultimately profitability of the media corporations.

Analysis of Developers of Online Courses on Ukrainian Platforms of MOOC

The article examines the developers of courses on Ukrainian platforms of mass open online courses Prometheus, EdEra, Open University of Maidan, their quantitative analysis in various thematic areas. It is noted that education remains the main way to acquire new knowledge and form the necessary competencies. The main advantages of open educational resources, their classification, the reasons for the growing popularity in modern society are highlighted. It was found that mass open online courses are a logical continuation of distance learning courses, have their differences and features. However, some problematic issues related to the promotion of mass open online courses that need to be addressed are considered. An analysis of the number of online courses on Ukrainian-language platforms and their thematic areas. As of March 2020, there are 235 online courses on all considered platforms. The same topics for all platforms were law, training, education, media, economics, health. It was found that the most active developers of online courses on the platform of the Open University of Maidan were public and charitable organizations. Educational online platforms and international organizations are most actively involved in the creation of online courses on the EdEra resource. On the Prometheus platform, the largest number of courses was created at the initiative of international organizations, institutions of higher and secondary education

Das Flugblatt im Medienverbund der Frühen Neuzeit

One characteristic feature of the early modern media ensemble were the so-called ‘small’ and ‘occasional’ prints – a variety of pamphlet publications and single-sheet items that may be referred to as Flugpublizistik. In this article, one distinctive single-sheet variation, namely the early modern broadside with image and text parts, will be highlighted both as image transporting media and as a recycling product of the media ensemble. As is demonstrated using approaches from communication history and media economics, the early modern broadside with image and text parts is just another product of the most typical and constant processing of observed media-flows into new streams of media.

The Media Industry's Structural Transformation in Capitalism and the Role of the State: Media Economics in the Age of Digital Communication

This paper discusses how the capitalist media industry has been structurally transformed in the age of digital communications. It takes an approach that is grounded in the Marxian critique of the political economy of the media. It draws a distinction between media capital, media-oriented capital, media infrastructure capital and media-external capital as the forms of capital in the media industry. The arti- cle identifies four capital strategies that media capital tends to use in order to try to maximise profits: a) The substitution of “old” by “new” media technology, b) the introduction of new transmission chan- nels for “old” media products, c) the definition of new property rights for media sectors and networks, d) the reduction of production and transaction costs. The drive to profit maximization is at the heart of the capitalist media industrys structural transformation. This work also discusses the tendency to the universalization of the media system in the digital age and the economic contradictions arising from it.