Snow accumulates on the surface of insulator string, causing a decrease in its electrical performance, seriously threatening the reliable operation of the power grid. Most previous studies have focused on iced insulators; however, there is a lack of research on snow-covered insulators. In this paper, to reveal the influencing mechanism that snow has on the electrical characteristics of insulator string, based on an artificial snowing test in a chamber, the effects of equivalent salt deposit density, applied voltage type, and snow thickness on the flashover performance of snow-covered insulators are analyzed, and the flashover process is investigated. The results show that the relationship between the arc flashover gradient and the equivalent salt deposit density is a power function with a negative exponent, which is similar to that of polluted and ice-covered insulator strings. For the insulator strings with the same snow accretion, the direct current (DC) arc flashover gradient is lower than the alternating current (AC) arc flashover gradient. The relationship between arc flashover gradient and snow thickness is also a power function. The formation of a dry band during the flashover of snow-covered insulator string is similar to the flashover of the polluted insulator, and the arc propagation along the surface of the snow-covered insulator is similar to the flashover of the iced insulator.