One of the main tasks of modern plant physiology is regulation of growth and development of cultivated plants in order to optimize the productive process. The attention of the scientific community is focused on the use of natural activators and growth inhibitors. We investigated the effect of foliar treatment with 0.005% solution of gibberellic acid (GA3) and 0.025% solution of the antigibberellic preparation tebuconazole (EW-250) on morphogenesis, leaf mesostructure, the content of photosynthetic pigments, the balance of endogenous phytohormones and productivity of Capsicum annuum L., Antey variety. The vegetation experiment was carried out in the conditions of soil-sand culture in vessels with a volume of 10 L. Treatment of plants was carried out in the budding phase. Morphometric parameters were determined every 10 days. The mesostructure of the middle tier leaves was studied in the fruit formation phase, and the chlorophyll content was determined in the raw material by spectrophotometric method. Analytical determination of endogenous phytohormones – indolyl-3-acetic (IAA), gibberellic (GA3) and abscisic (ABA) acids and cytokinins – zeatin (Z), zeatin-O-glucoside (ZG), zeatinribozide (ZR), isopentenyladenine (iP) and isopentenyladenosine (iPA) were performed by high performance liquid chromatography – mass spectrometry (HPLC-MS). With GA3 treatment, plant height increased considerably, while with EW-250, it decreased. Both regulators led to an increase in the number of leaves on the plant, the leaf raw biomass, stems and roots and the dry matter of the whole plant, the area of a single leaf blade and the total area of leaves on the plant. Under the action of EW-250, the chlorophyll content in the leaves surged, while under the action of GA3 it tended to decrease or did not change at all. Both regulators thickened the chlorenchyma and boosted the volume of the columnar parenchyma cells. GA3 treatment induced a rise in the thickness of the upper and lower epidermis, and EW-250 led, on the contrary, to a decrease. It is shown that after treatment with exogenous GA3, the content of endogenous IAA and ABA decreased and GA3 in plant stems increased. Instead, EW-250 caused a decrease in the levels of GA3, IAA and ABA in the stems. Exogenous GA3 enhanced the accumulation of endogenous GA3 and IAA and inhibited ABA in the leaves. Under the action of the retardant, the level of ABA in the leaves did not change, while GA3 and IAA decreased. Treatment of plants with the studied growth regulators caused a decrease in the pool of cytokinins (CK) in stems. EW-250 showed a significant rise in the hormone content in the leaves. After spraying with GA3 solution, the level of ZG, Z and ZR grew. Under the action of the retardant, the increase in the CK pool occurred exclusively due to the iP. Growth regulators optimized the productivity of sweet pepper plants: under the action of GA3 there was an increase in the number of fruits per plant, and after the use of EW-250 there was a rise in the average weight of one fruit. The obtained results showed that anatomical-morphological and structural-functional rearrangements of sweet pepper plants under the action of exogenous gibberellic acid and EW-250 took place against the background of changes in the balance and distribution of endogenous hormones. Increased photosynthetic activity, stimulation of growth processes of some plant organs and inhibition of others enlarged biological productivity of the culture.