Glycerol is the main by-product of biodiesel production; its upgrading to more valuable products is a demanding issue. Hydrogenolysis to 1,2-propanediol is one of the most interesting processes among the possible upgrading routes. In this study, we propose novel copper/zirconia catalysts prepared by advanced preparation methods, including copper deposition via metal–organic framework (MOF) and support preparation via the sol–gel route. The catalysts were characterized by N2 physisorption, X-ray diffraction, Scanning Electron Microscopy, H2-TPR and NH3-TPD analyses and tested in a commercial batch reactor. The catalyst prepared by copper deposition via MOF decomposition onto commercial zirconia showed the best catalytic performance, reaching 75% yield. The improved catalytic performance was assigned to a proper combination of redox and acid properties. In particular, a non-negligible fraction of cuprous oxide and of weak acid sites seems fundamental to preferentially activate the selective pathway. In particular, these features avoid the overhydrogenolysis of 1,2-propanediol to 1-propanol and enhance glycerol dehydration to hydroxyacetone and the successive hydrogenation of hydroxyacetone to 1,2-propanediol.