From curious to connoisseur: a longitudinal segmentation of attendees at a Chinese wine festival

Purpose This study aims to examine the components and evolution of the Chinese wine festival market using the Dalian International Wine and Dine Festival (DIWDF) as a case study. Design/methodology/approach Adopting a longitudinal approach, survey data were collected from attendees of the first, fifth and seventh DIWDF in 2012, 2016 and 2018, respectively. Cluster analysis segmented attendees by wine and festival experience and consumption features. Comparative analysis was conducted to examine segment differences by demography, festival motivation, satisfaction and intention. Changes in segments over time were examined across the three times. Findings The following three clusters were identified: “wine-novice fest-newbies,” “occasional drinker fest-goers” and “wine-lover fest-enthusiasts.” Over the study period, the proportion of “wine-lover fest-enthusiasts” increased significantly while the percentages of the other two segments decreased, demonstrating the evolution of the Chinese wine festival market and their consumer impacts. Practical implications This study offers straightforward indicators of market value via consumption features for both wine businesses and festival organizers. The characteristics of the segments and their inter-linkage have important implications for developing product mix, targeting strategies, festival service design and market development. Originality/value This is the first known empirical research globally to investigate relationships among market segments both horizontally (differences between segments) and vertically (development over time) and to incorporate both wine- and festival-related consumption features.

Incidence of Hypertension in the Nepalese Army selected for United Nation's Mission.

Introduction: Hypertension is an important public health challenge in the developing and the developed world alike. However, hospital-based studies on cardiovascular diseases including hypertension in a developing country like Nepal have been limited. The objective of the present study was to determine the incidence of hypertension in the troops selected for mission.Method: We did medical check-up of 850 soldiers selected for UNIFIL mission from January 2014 to March 2014 at Shree Birendra Hospital Chhauni, Kathmandu. Age ranged from 29 years to 55 years was included in the group. Various parameters like history of diabetes mellitus, hypertension, coronary artery disease, smoking, alcohol, family history, measurement of blood pressure, body mass index, lipid profile and number of people who has to take antihypertensive medicines were studied.Results: Out of 850 military personnel 48 found to have high blood pressure. Maximum candidates belonged to young age group 29-35years of age. 22 were overweight and 6 were obese and having higher blood pressure levels. 66% were habituated to alcohol intake minimum 60 ml up to 160 ml. Most of them were occasional drinker. 31 candidates constituting 64.58% had to be put on antihypertensive that were newly diagnosed. 3 persons had past history of hypertension and were already on antihypertensive.Conclusions: The study highlights the prevalence of various risk factors for coronary artery disease in the army.Since majority of risk factors are modifiable, timely intervention can help in reducing morbidity and mortality.

incidence of hypertension in the mission

<p>Hypertension is an important public health challenge in the developing and the developed world alike. However, hospital-based studies on cardiovascular diseases including hypertension in a developing country like Nepal have been limited.</p> <p>Objective: The objective of the present study was to determine the incidence of hypertension in the troops selected for mission. This is a small scale prospective study.</p> <p>Method:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; We did medical check-up of 850 soldiers selected for UNIFIL mission from January 2014 to March 2014 at Shree Birendra Hospital Chhauni, Kathmandu. Age ranged from 29yrs to 55yrs was included in the group. Various parameters which were studied included: history of diabetes mellitus, hypertension, coronary artery disease, smoking,alcohol, family history, measurement of blood pressure, body mass index, lipid profile and number of people who has to take antihypertensive medicines.</p> <p>Results: Out of 850 military personnel 48 found to have high blood pressure.Maximum candidates belonged to young age group 29-35years of age. 22 were overweight and 6 were obese and having higher blood pressure levels. 66% were habituated to alcohol intake minimum 60 ml up to 160 ml. Most of them were occasional drinker. 31 candidates constituting 64.58% had to be put on antihypertensive that were newly diagnosed. 3 persons had past history of hypertension and were already on antihypertensive.</p> <p>Conclusions:&nbsp; The study highlights the prevalence of various risk factors for coronary artery disease in the army.Since majority of risk factors are modifiable, timely intervention can help in reducing morbidity and mortality.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</p>